100+ Outstanding Marketing Dissertation Topics 2024

The marketing field has a broad scope for exploring various dissertation topics. Students either pursue marketing as a whole or either choose a particular sub-field under marketing course during their graduation or post graduation.The instructors ask to research and perform the dissertation, as they want the student to put their theoretical knowledge into real world scenarios and analyse the results based on their research. The selection of compelling topics not only marks the beginning of an academic journey, but lays the foundation for groundbreaking insights and discoveries in the field of marketing. If you find yourself struggling with finding the right marketing dissertation topics then this is the guide for you. Unveil over 100 outstanding marketing dissertation topics spanning various domains of consumer behaviour, branding, digital marketing, marketing strategy, and ethical marketing. 

 

Understanding Marketing dissertation

Dissertation in marketing tends to be the full and final assignment assigned to the students in the end year of the university. There is a need to complete it independently and generate results that are highly reliable. This adds to the final academic grading of a student, which helps them in seeking future career opportunities. Typically, a student has to perform hypotheses and then gather evidence either in favour or against the research question. 

 

The most common challenges that arise while performing dissertation is organising the evidence and developing a coherent argument in the discussion. You should make sure that the statements which you are quoting in the paper must be supported either by a reference to published scholarly literature or by original research.

 

4 tips on how to find marketing dissertation topics as per the interest

Before you think of a topic, make sure that it is relevant to the course and to interest your faculty and the supervisor. For example, if you are interested in Marketing, you may select a topic related to influencer marketing,International business, relation marketing, etc using AI or social media marketing.

 

Here are 4 tips which you can choose as per your interest:

1. Explore Your Passion Areas: Start by reflecting on your personal interests and passions within the field of marketing. Consider topics or areas that excite you, whether it's consumer behaviour, digital marketing, brand management, social media marketing, sustainability in marketing, or any other aspect. Your enthusiasm for the subject will not only make the research process more enjoyable but also increase your motivation to delve deeper into the topic.

2. Review Current Trends and Debates: Stay updated on the latest trends, challenges, and debates within the marketing industry. Read academic journals, industry publications, and reputable websites to identify emerging issues or areas of contention. Topics that are currently generating discussions or undergoing significant changes may offer fertile ground for research and analysis. Look for gaps in existing literature or areas where additional research could contribute valuable insights.

3. Consider Practical Applications: Think about how your dissertation topic could have practical implications or contribute to addressing real-world marketing challenges. Consider conducting interviews or surveys with industry professionals to gather insights into current issues faced by marketers or to validate the relevance of your chosen topic. Research that offers actionable recommendations or solutions to practical problems may be particularly appealing to both academic and industry audiences.

4. Seek Guidance and Feedback: Don't hesitate to consult with your professors, advisors, or mentors for guidance and feedback on potential dissertation topics. They can offer valuable insights, suggest relevant literature, and help you refine your research questions. Additionally, discussing your ideas with peers or attending academic conferences can provide fresh perspectives and help you identify promising research directions.

 

Consumer Behavior and Psychology

Understanding consumer decision-making processes

• The role of emotions in consumer behaviour

• Consumer perceptions of brand authenticity

• The influence of culture on consumer behaviour

• Gender differences in consumer purchasing behaviour

• Employee management is a key part of customer satisfaction

• Business to a business relationship and customer satisfaction

• Exploring the Effects of Gamification in Marketing on Consumer Engagement and Brand Loyalty

• Investigating the Relationship between Consumer Happiness and Brand Satisfaction

• The Influence of Social Media on Consumer Behavior: A Psychological Perspective

• Exploring the Impact of Emotional Branding on Consumer Decision-Making

• Understanding the Role of Personal Values in Consumer Purchase Intentions

• The Psychology of Luxury Brand Consumption: A Cross-Cultural Analysis

• Investigating the Effects of Advertising Appeals on Consumer Attitudes and Behavior

• The Role of Brand Personality in Shaping Consumer Preferences and Loyalty

• Analyzing the Impact of Celebrity Endorsements on Consumer Brand Perception

• Examining the Relationship between Consumer Personality Traits and Brand Choice

• Exploring the Effectiveness of Experiential Marketing in Influencing Consumer Behavior

• The Influence of Word-of-Mouth Communication on Consumer Decision-Making

• Understanding the Psychological Factors Influencing Green Consumption Behavior

 

Branding and Brand Management: 

• Building brand equity in the digital age

• Brand personality and its impact on consumer perceptions

• The effect of brand extensions on brand equity

• Managing brand crises: Strategies and best practices

• Brand storytelling and its influence on consumer engagement

• Brand Extension as a Means for Growth

• Analysis of Brand Management Strategy for Shoe Company

• Brand Storytelling: Harnessing the Power of Narrative to Build Emotional Connections

• Brand Experience Management: Creating Memorable Customer Experiences

• The Role of Brand Communities in Fostering Brand Engagement and Advocacy

• Brand Loyalty Programs: Effectiveness, Design, and Impact on Consumer Behavior

• Brand Crisis Management: Strategies for Handling Brand Disasters and Rebuilding Trust

• Brand Building Process of a Luxury Fashion Brand: Introduction

• Impact of Employer Branding on Employee Performance

• Branding Cities for Tourism

• Brand Extension: Opportunities, Challenges, and Success Factors

• The Impact of Brand Personality on Consumer Brand Relationships

• Brand Positioning in the Digital Age: Leveraging Online Platforms for Brand Success

• Exploring the Influence of Celebrity Endorsements on Brand Perception and Equity

• Brand Innovation: Driving Growth Through Product and Service Innovation

 

Digital Marketing and Social Media: 

• The impact of influencer marketing on consumer behavior

• Leveraging social media platforms for brand engagement

• Personalization in digital marketing: Opportunities and challenges

• The role of user-generated content in shaping brand perceptions

• Measuring the effectiveness of digital marketing campaigns

• The Use of Artificial Intelligence in Personalized Social Media Marketing.

• The Ethical Implications of Data Privacy in Social Media Advertising.

• The Influence of Social Media on Impulse Buying Behavior.

• Exploring the Effectiveness of Email Marketing Automation in Nurturing Customer Relationships

• Digital Marketing Metrics and Analytics: Measuring ROI and Performance across Channels

• To find out the preferences of customers on coupon-based promotional activities.

• To what extent do the discount coupons act as a digital marketing tool to drive sales and achieve customer loyalty

• A strategic comparison and evaluation of tools to analyze digital marketing competitors.

• The Rise of Micro-Moments: Understanding Consumer Behavior in a Mobile-First World

• Investigating the Role of Augmented Reality (AR) and Virtual Reality (VR) in Digital Marketing Campaigns

• Social Media Listening and Sentiment Analysis: Leveraging Data for Marketing Insights

• Personalization in Digital Marketing: Tailoring Campaigns for Enhanced Customer Engagement

• Omnichannel Marketing Strategies: Integrating Online and Offline Touchpoints for Seamless Customer Experiences

• Exploring the Impact of Video Marketing on Brand Awareness and Engagement

• E-commerce Optimization: Strategies for Enhancing Conversion Rates and Customer Retention

• Influencer Marketing in the Digital Age: Best Practices and Ethical Considerations

 

Marketing Strategy and Planning: 

• Digital Marketing Strategy Development: Harnessing the Power of Online Channels

• Brand Architecture and Portfolio Management: Strategies for Managing Brand Portfolios

• Market segmentation and targeting strategies

• Competitive positioning and differentiation

• Pricing strategies in competitive markets

• International marketing: Challenges and opportunities

• Marketing metrics and performance measurement

• Market Research and Insights: Informing Strategy Development with Consumer Understanding

• Market Penetration vs. Market Development: Choosing the Right Growth Strategy

• Innovation and New Product Development Strategy: Driving Growth Through Product Innovation

• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.

• Exploring the efficacy of customer service chatbots – helpful or frustrating?

• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

• The Role of Market Segmentation in Developing Effective Marketing Strategies

• Strategic Brand Positioning: Creating Competitive Advantage in the Market

• The Impact of Product Lifecycle Management on Marketing Strategy Development

• Market Entry Strategies: Exploring the Options for Global Expansion

• Competitive Analysis and Strategy Development: Understanding the Market Landscape

• Pricing Strategy: Balancing Value Proposition and Profitability

• Integrated Marketing Communication: Aligning Messages Across Channels

 

Ethical and Sustainable Marketing:

• Ethical considerations in marketing research and practice

• Corporate social responsibility and its impact on brand reputation

• Green marketing strategies for sustainable brands

• Consumer attitudes towards ethical and sustainable products

• Regulatory challenges in ethical marketing practices

• Ethical Consumer Behaviour: Understanding the Motivations and Preferences of Ethical Consumers

• Corporate Social Responsibility (CSR) in Marketing: Strategies for Building Ethical and Sustainable Brands

• Green Marketing: Examining Consumer Perceptions and Adoption of Environmentally Friendly Products

• Ethical Advertising Practices: Balancing Persuasion with Consumer Protection

• Transparency in Marketing: Communicating Ethical Practices to Consumers

• Cause-Related Marketing: Assessing the Impact of Socially Responsible Campaigns on Consumer Behavior

• Fair Trade Marketing: Promoting Ethical Sourcing and Production Practices

• Sustainable Packaging Design: Innovations and Consumer Perception

• Ethical Issues in Influencer Marketing: Ensuring Transparency and Authenticity

• Ethical Dilemmas in Marketing Research: Balancing Privacy and Data Collection

• Sustainable Supply Chain Management: Integrating Ethical Principles into Marketing Operations

• Ethical Pricing Strategies: Avoiding Price Gouging and Unfair Practices

• Ethical Issues in Product Labelling and Certification: Ensuring Accuracy and Transparency

• Ethical Standards in Digital Marketing: Addressing Privacy Concerns and Online Security

• Ethical Considerations in Targeted Marketing: Avoiding Discrimination and Stereotyping

 

Conclusion

In conclusion, the realm of marketing offers a vast array of dissertation topics for scholars seeking to make a meaningful contribution to the field. From consumer behaviour and branding to digital marketing, marketing strategy, and ethical marketing, the topics explored in this guide represent a diverse range of research opportunities. As scholars embark on their dissertation journey, careful consideration of these topics, along with thorough research and consultation with online dissertation help services like Oz Assignments, will pave the way for groundbreaking insights and discoveries in the field of marketing. With dedication, creativity, and scholarly rigour, the possibilities for academic exploration and contribution are endless in the dynamic and ever-evolving world of marketing. Explore the realm of marketing with Oz Assignments – Your key to academic success!

Read More 

1.  200+ Excellent Technology Research Topics for Students 2024
2.  100+ Amazing Qualitative Research Topics and Ideas for 2024
3.  Why Choose Marketing as Career