Strategic Development in Organization Proof Reading Services

Strategic Development in Organization Assignment Help

Strategic Development in Organization Proof Reading Services

This is the solution of strategic development in organization assignment help in which we discuss the development of organization and internal structuring in leadership and employee management.


The success of every organization stands on the strength of strategies. The report will describe the strategies of Waitrose organization which are used in past and current time to develop the business. The report will also determine the outcome of several strategies those resulted into controversies. Later report will present the environmental factors affecting the development of organization and internal business structure in leadership and employee management. The report will also describe the culture of organization along with business opportunities and threads to business growth. Waitrose is a leading chain of food stores in United Kingdom.

Task 1

Development and growth of the organisation and strategies

Mission of Waitrose organization is to provide the largest chain of food market so that well living can be promoted with equal rise in business positions. Organization provides fresh food products and subsidiary in overseas business. The vision of Waitrose is simply to grow in business with a name in industry to serve human beings as organization spends a lot for welfare of hosting community. Waitrose has competitive advantages to expand the business and market values because organization is providing the cost effective quality food along with better presentation in form of gifts and rewards. Quick services and respect of consumer complaints are making brand popular in market as a result Waitrose has a lot chances to expand the coverage for more business completions and profits (O'Regan and Ghobadian, 2012).

From the beginning in 1904, organization has changed a lot to cover the market with sustainable position with values. From the mid of twentieth century, organization started to expand the business with the marketing strategies to cover the market by opening and promoting the outlets at major locations. Organization used local promotional media and prices differences to make path in tuff competition for advantages. The strategy at that time was simple and effective to ride over local market. With time, organization starts to open distance outlets and stores to cover more customers. As a result, magazine based newsletters are used to promote the business. Also business is pushed towards the standardization where employees are emphasized to manage the standard as uniqueness in organization presentation. Employees are attracted with rewards and benefits for their work performances. Later with immergence of internet, organization updated itself to rich the remaining world. Rather than to go premium, organization stayed to provide the quality food and services to conqueror customer’s loyalty (Nielsen and Nielsen, 2011).

In order to achieve the current position of reputation and loyalty in business, Waitrose has changed some aspects with time. Organizations started to compare the prices from competitors to set the effective price on products. Organization uses the money to appear at crowded locations for physical stores and to become popular on internet. Waitrose is using digital advertising and comparative pricing with better and faster services in business to reach more customers. Also the strategies towards the welfare of employees and hosting community has made effective to keep the business parallel to social interactions. With time, organization has given preferences to make the business popular by appearing in related services. For instance, organization started to make gifts and new food products to meet the demands of customers. More beautiful rewards and benefits to employees and high quality services to customer are at front to praise the development status of organization. Company makes use of upcoming events and opportunities to grow the business. For that strategy is simple to be update for market inclinations and scopes to survive (Robert Organization also has collaboration with business to make the nicer relations at farmers for sustainable development. All this goodness and strategically vision make the organization popular for quality and services.

Task 2

Waitrose in controversies

Occasionally, the strategies made for profit and brand values return in form of loss or controversies due to some unacceptable conditions in market. Waitrose is not an exception and has surrounded by some big controversial issues for the strategic stunts. Previous year, in 2015, Waitrose has published a magazine titled as Taste of Israel. The magazine was used to attract the customers for Israel with an offer to tourism in Israel country. Organization has listed a number of recipes and dishes those are co related to the culture and lifestyle of Israel. Rather than to grow into popular face, organization has faced a number of complaints (Carroll and Shabana, 2010). Palestine Solidarity Campaign (PSC) has fired a complaint against Waitrose stating that it is violation of Advertising Standards Authority (ASA) in Britain. Advertisement was found guilty for wrong promotions with usage of references of Jerusalem and the Golan Heights as being in Israel and the brochure listed the Palestinian and Arab foods as being Israeli. Dishes like tahini and zaatar are promoted by telling the Israeli food patterns. The advertising brochure contains the tourism as mix up of recipes with destination in Israel. Initially organization is targeted from Facebook and twitter to remove the advertising and later, organization gets down to eliminate the advertising for Israeli dishes for own kitchens. This matter has put the Waitrose on controversies as it was related to culture and social ethics of Israel. As a result organization needed to put the actions back to original positions (Trkman, 2013).

Waitrose is socially a responsible organization to develop the hosting country and destination. But due to some constraints on business operation management, Waitrose has leaved the promise to local community in incomplete status. Waitrose in 2013 has planned to link the centre town to Windborne branch office. Council has accepted the offer with a bridge connecting to store in Windborne by going disperse with other business parties. However Waitrose has not completed the promise of branch within time and has not made a bridge. Bridge got the controversies due to improper understanding with landlords and inadequate agreements. Finally after a long discussion with local community, organization has built the bridge for shelves in community. The strategic decision before to dive into analyse was the reason for that controversies. Organization finally adapted the functional agreements with East Dorset District Council and funded Euro 200000 for bridge decision. First side it was seem as a great business lost but the conditions are handled with more appropriate business advertisements. Organization established the braches to cover the market with same route in district and made more money. Waitrose occasionally came into issues because it has strong and well planned teams to implement legal and community problems in practices (Sridhar and Jones, 2013). Above both the cases, it is clear that strategies may result in against the situation or may be favourable but it all depends on organization to keep the advantages incline for own purpose.

Task 3

Environmental analysis

SWOT analysis is the tool to identify the strength, weakness, opportunities and threats of the Waitrose (Yuan, 2013). It analyzes the factors that affects the growth of the organization and also evaluates the different kind of opportunities in the market.

Table 1 SWOT analysis


  • Organization has the skilled man power
  • Variety of products to offer


  • Technology up-gradation
  • Changes in taste and preference of customers


  • Globalization
  • Wide Market


  • Customer retention
  • Customer dissatisfaction

PESTEL analysis: PESTEL analysis helps the organization to identify the current market trends and also evaluates the social and political pressure for the organization. The analysis consist Political, Economic, Social, Technological, Environmental and Legal factors that helps the organization to set the plan after considering this points. Following points explains the PESTEL for Waitrose:

Political Factors: This factor affects the organization from the outside boundaries of the organization and they are out of the control of the organization. The political pressure affects the strategies of the Waitrose and binds the management to design the policy according the political factors. The political pressure affects the decision making process of the manager.

Economic Factors: Market situations also affect the growth of the organization. In case of inflation management earns the desired output from the market whereas deflation affects the total revenue of the organization and it may cause the high losses for the management (Grünig and Kühn, 2015).

Social Factors: The social factors bind the Waitrose to take the decision by keeping the societal factors in mind and design the policy for the development of the society. The government put pressure on the organization that does the corporate social activities for the society like development of the garden, tree plantation etc.

Technological Factors: Continuous development in technology affects the productivity of the organization and also provides the various benefits to the organization like easily communicate with customers, online platform to sell the products etc.

Environmental Factors: This is the biggest issue for the Waitrose is environmental factors which affect the organization from outside boundaries. Government of UK forces the business to perform the CSR activities for the welfare of organization (He, 2015).

Legal Factors: Most important factor that binds the organization to take the decision while keeping the legal factors in mind. The decision making power of the manager is affected by the legal factors.

Task 4

Core values of Waitrose

The core value of organization involve culture and social activities in operations that helps to maintain the ethical and positive working environment which influence the performance of the individual and brand value in market. According to analysis, it is been carried out that core value of the Waitrose involve the ethical action and behaviour that influence the decision making of the organization and determine the path of the meeting the business goals. The core values of organization are honesty, integrity and sell of highest quality of food and services according to the needs of the target customer group. Moreover, to maintain the core value Waitrose management is analyzing the approach of the stakeholders and planning the objectives accordingly which has significant impact on the achievement of business mission and vision of the management. Apart from that, Waitrose is creating wealth and profits through encouraging the sales and following the ethical approach to meet the objectives (

Leadership style at work place
According to analysis of organizational leadership style and approach, it is been identified that Waitrose manager and directors are using two different approaches of leadership such as Democratic and Contingency styles. The manager of organization are using the democratic leadership style in which they are involving the team members and key external stakeholder to make decision and develop the plan by collecting the feedback that will be essential to identify the issues that affecting the productivity and delivery of the goods. Apart from that, directors of the Waitrose are following the contingency style of leading. Contingency Leadership Theory

According to this theory, there is no particular method of leading teams at any place. Every leadership style depends on situation, problem and huddle, which shows that the people who are able to perform their best in a critical situation are the best leaders. According to given case, it is been analyzed that leadership at Waitrose has significant influence of this type of leadership theory (Trkman, 2013). The nature of leadership at Waitrose focuses on the acceptance of changes that would be beneficial for organization to encourage the performance of staff and meet the objectives more professional manners. This theory is extension of trait theory of leadership. Usually, leader is happier to express their leadership style when they feel that their team will be approachable and it is accepted by the Contingency Leadership Theory. Moreover, this theory assumes that effective leader’s personal traits match the requirements of the circumstances in which they might find themselves.  


The report has been concluded the strategies and policies those are used by organization for growth and development in competitive market to achieve the present positions. The report has been identified some controversies those appeared in business of Waitrose in United Kingdom. The report has been analysed the approaches along with scopes and threads in market for organization. Report will present the environmental analyse on organization so that affecting factors on development can be found. Later report has been discussed the organizational foundation in workplace along with the structure of leadership. The report has been covered all the areas to determine the strategic view of Waitrose organization.


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