Social Media Marketing Oz Assignments

Social Media Marketing Oz Assignments

Social Media Marketing Oz Assignments

Introduction

The changed way of communication has been increasing the use of social media for a human being. As the most favored medium this platform has been creating several new ideas to bring positive development in social context. This study has explored use of social media for parenting support. In an argumentative tone, there is a complete analysis of the usage of social support for parenting behavior. Accessing specific information and advising for these purposes are helpful to project management and develop the parenting behavior. Additionally, there is a tone of evaluation that explores specific social support along with its advantages and disadvantages. The thesis statement of this study is to evaluate the necessity of social media as a mechanism of social support in parents.

Argumentative structure

Social media and its effect

In recent days parents reach out to a variety of ways in order to access social support through the online activities. Like other works, parenting has also consisted of some particular activities as well as responsibilities. In defining the role of parenting, it covers a variety of activities that are necessary that should be maintained in a balanced way. As opined by Vinerean (2017), unless a proper parenting care it is difficult for a child to access proper growth from physical and psychological perspectives. For complete growth and development, it is necessary to construct positive approaches that can bring good consequences.

From another point, it can be seen as a support mechanism for parents. For example, a period after birth is a critical time that brings several crises, managing problem, health issues. Most of the time mothers feel themselves isolated and stressed after giving birth to a child. As suggested by Alharbie (2015), anxiety, depression, extreme stress is some common problems that provide long term effect on the mental health of parents. In order to support these parents in this phase, there is number of pages and groups that provide strong support to people for a relaxed parenting. Though, the survey which has conducted to bring the response of Australian mothers of young children. It accessed mixed responses of social media use. Specific information and advice can be accessed from different platforms that not only bring support to the parenting purposes but also provide useful information to control and take care of a child. As defined by Whiting and Deshpande (2014), in the first world countries, people are usually leading a busier lifestyle. In that case, there is lower possibility to always consult with others to provide proper parenting to children. Thus, online platform is the most necessary tool to provide quick information to parenting (Haslam et al. 2017). On the other hand, there is a number of social groups, communities, pages that create discussions on various subjects. Parenting is also another common subject to discuss over such places.

Using as a mechanism

According to different researchers, it can be seen that advanced parenting is likely to access immediate help through online platform rather than asking someone. It is easier to achieve and provide accurate support for any queries new parents have to meet necessities for their child. As suggested by Kelly et al. (2015), using social media in marketing purpose provide greater impact on young people. Based on social learning theory it can be said that development of behavioral pattern is related to consumer behavior. It emphasized attitudes, motivation and preferences of learner. In this case, parents are the part of social media marketing who accessed different information for providing care for a child. On the other hand, parents are likely to share different information through social media to others if they find a product is easy to use or valuable enough.

In focusing the psychological perspectives it can be said that use and following different social websites may provide considerable impact on the child. They might interpret it in a different way which will provide negative impact on their psychological well being. Thus, in this case it is expected to bring proper understanding between the parent child relationships. Using of social media should not intervene in the parent-child relationship (Tangherlini et al. 2016). Online experiences along with proper care, using different types of machinery and health hygiene tips are supportive enough to make parents aware of child care approaches.

According to a report it has said that most parents find social media is helpful enough to assist the daily parenting in life. Additionally, 90% of information is helpful enough as people share their views and opinions about different events that they face (forbes.com, 2018). Additionally, accessing support from other parents is also valuable as anyone can go through real life example with this platform. According to parenting experts, digital platform is better for sharing medical advice on children's health issues. Additionally, people can gain knowledge about traveling with them, provide them with education and several other activities. Due to easy accessibility, people want to reach advice regarding any issues they face at the stage of parenting. Many of them find pediatricians, child psychologists, educational instructor, and nutritionist.

The need for social support

The necessity of social support is undoubtedly helpful to bring a complete development of parenting care. In the viewpoint of Alharbe (2015), approaches to innovation are a common example to make an effective marketing strategy. Customers are always cared to define a product as having multidimensional characteristics. In this aspect, a recommendation of social support is much-needed section for evaluating the parenting organisational behaviour. On the other hand, negative implication of marketing or fail to interpret a message properly cannot support the social media marketing. As for example, a product should be represented as a tool to provide qualitative value in society along with its usability.

Advantages and disadvantages

Helpfulness of social platform is wide enough though there are several disadvantages that may bring serious issues. As defined by Whiting and Deshpande (2014), improper message through social media marketing not only reduce product adaptability but also harmful to people. Often people buy products without knowing its exact use. In some cases, social media marketers provide half or incomplete information about a product.

Parents often access half or wrong information from social media which is immensely harmful. Tendency to access medical advice from social media platform create several risks for a child. On the other hand, Love et al. (2016) said that excessive attachment to social platforms may create distance between parent child relationships. Improper using of social platform can affect in Child’s mind and they lack proper care and attention. There are a lot of fraudulent activities on social networking sites that may trap people with attractive offers. Unless such activities this platform is helpful enough in parenting activities.

Impact of Social media

Socialization and communication can bring an opportunity to connect with various people, share knowledge and experiences. Online experience is beneficial to provide individual identity along with different social and cultural backgrounds. Social media gives support to explore new and innovative ways to explore things. For parenting activities, it acts as a friend to provide indirect support for every single necessity. Connectivity is a greater sense of comfort that can give parents a lot of support at any places. Overall, the benefits of Social platform are helpful enough to provide complete guidance for parenting activities.

Conclusion

It can be concluded from the above study that social support for parents through the social media platform is helpful to bring positive outcome in daily life activities. The analysis is based on the parenting care development with a support of social media. It acts as a guide to bring knowledge, experience and information related to different activities related with parenting. The requirement of parent support is a much needed criteria in the beginning of life. In this aspect, different people share their experiences to help others. Using of this platform as a mechanism is helpful enough to make works easy at the time of parenting. Unless the positive impacts of this platform there are several issues that are equally harmful. Switch to wrong information, fraudulent marketing activities are the risks are also negative factors that may affect on people.

Reference list:

1. Alharbie, A., 2015. Business growth thru social media marketing. International Journal of Innovation and Applied Studies, 13(4), pp.873-888.
2. forbes.com (2018) Forbes.Com Available from: https://www.forbes.com/sites/andrewarnold/2018/03/05/the-connected-parent-how-millennials-use-social-media-to-become-more-competent-parents/#61af081970a3/[Accessed 25th September 2018]
3. Haslam, D. M., Tee, A., and Baker, S. 2017. The use of social media as a mechanism of social support in parents. Journal of Child and Family Studies, 26(7), pp.2026-2037.
4. Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
5. Love, S.M., Sanders, M.R., Turner, K.M., Maurange, M., Knott, T., Prinz, R., Metzler, C. and Ainsworth, A.T., 2016. Social media and gamification: Engaging vulnerable parents in an online evidence-based parenting program. Child abuse & neglect, 53, pp.95-107.
6. Tangherlini, T.R., Roychowdhury, V., Glenn, B., Crespi, C.M., Bandari, R., Wadia, A., Falahi, M., Ebrahimzadeh, E. and Bastani, R., 2016. “Mommy Blogs” and the vaccination exemption narrative: results from a machine-learning approach for story aggregation on parenting social media sites. JMIR public mental health and surveillance2(2), pp.12-22. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5141339/[Accessed 25th September 2018]
7. Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing [Online] 5(1), pp. 28-35. Available from: http://marketing.expertjournals.com/23446773-504/ [Accessed 25th September 2018]
8. Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal of Applied Business & Economics, 16(5), pp.74-81.