Marketing Plan for Blood Transfusion Assignment Help

Marketing Plan for Blood Transfusion Assignment Help

Marketing Plan for Blood Transfusion Assignment Help

Marketing report

Situational analysis

Red Cross society is facing a shortage of blood supply because only 3% of the population donates blood. The society aims at motivating the non-donors to donate their blood so that this gap can be bridged. For understanding the situation well, SWOT analysis has been done below:

SWOT analysis of Blood Transfusion in Australia

Strengths

Weaknesses

  • A big population of Australians i.e. 9 million people is eligible to donate blood.
  • The Australian Red Cross Blood Service prescribes right blood products for the condition of patients.
  • They also have online tutorials which improve knowledge about transfusion and its practice.
  • High level of safety and quality standards are maintained (Godin, et. al., 2014).
  • Despite having more number of eligible people to donate, few of them actually donates blood.
  • The ratio of need and availability of blood donating people is 1:30.
  • People are not aware of the benefits of blood donation.
  • The cost of the process is high (Australian Red Cross, 2016).

Opportunities

Threats

  • Availability of the blood donors.
  • High-techtechnology
  • Availability of marketing techniques to raise awareness
  • Social media can be used for making people aware as it is used by a huge number of populations (Conner, et. al., 2013).
  • Lack of the coordination between the organisations and government.
  • Technical and safety issues can pose a threat to the processes of blood transfusion.
  • Unethical behaviour
  • Nonavailabilityof funds (Kajja, 2010).

Australian Red Cross Blood service, Australia

PESTEL analysis

PESTEL analysis is conducted to understand the external environment of the Red Cross Blood Service.

Political analysis: The government of Australia make some policies and processes which are to be followed by the Red Cross Blood service (Australian Red Cross, 2013).

Economic analysis: Australia is one of the wealthiest economies in the world. The people who are financially sound can support the services of the Red Cross blood service.

Social analysis: Australian Red Cross has provided services to millions of people. The society and culture of social service assist the organisation in accomplishing its objectives.

Technological analysis: Information technology helped a lot in managing data and in promoting communication with the service users and donors (Australian Red Cross, 2013).

Environment analysis: the tools and equipment used for keeping track of blood should not harm the environment. The materials should be disposed of properly following adequate waste management processes and practices.

Legal analysis: Australian Red Cross has to follow certain legal implications like what they should pay to their workers and what health and safety framework they should follow (Australian Red Cross, 2013).

Smart Objectives

SMART:the motive behind defining SMART objectives is to set goals and objectives in a clear manner so as to direct the efforts in the right direction. Blood transfusion is an important aspect which can be explained as the process which includes the exchange of blood and blood products. This is done for the purpose of gaining the lost components of the blood in the body of an individual (Vries, et. al., 2012). The number of donors is decreasing in the Australia and these SMART objectives have been framed with a motive to enhance the blood transfusion in the Australia. SMART objectives are as follows:

1. S – Specific: For increasing blood transfusion in the Australia, promotional campaigns will be used. The objective or target is to increase the blood donation in the Australia by minimum 7 %.

2. M – Measurable:For the purpose of meeting the projected demands which are based on the increasing demand, the focus is on increasing the supply or blood donation within next ten years (Bambrick & Gallego, 2013).

3. A – Accountable:Government of the Australia will be accountable for the attainment of the objectives set.

4. R – Realistic:for the increase in the number of blood donors, promotional campaigns will be conducted (Leahy & Mukhtar, 2012).

5. T – Time-related:It is expected to increase in the blood donation within 10 years for meeting the demand (Harmening, 2012).

Blood Transfusion

Metrics

Financial metrics:

The cost of spreading awareness about blood transfusion need to be covered by the government. The attainment of the desired outcomes will help in meeting the cost of promotional techniques and awareness campaigns (Biery, 2012).

Behaviouralmetrics:

The behaviour of the people needs to be changed towards blood transfusion and awareness needs to be spread so as to make them aware of the benefits of blood transfusion to the donors and donee.

Memory metrics:

This includes the easiness of recalling the benefits of blood transfusion by the public. It is vital to promote the program and enhance the knowledge of blood transfusion among the public.

Customer profile metrics:

To analyse the customer profile in Australia, the survey needs to be conducted which will provide the relevant data. Increasing blood transfusion helps in the attainment of the better quality of health.

Recommendations

For the attainment of the objectives of the program, there is a need to apply measures or ways which enhance the blood transfusion in the Australia. For the purpose of attainment of the objectives, few recommendations are made and these recommendations are mentioned below:

Spreading awareness:awareness can be spread among the people of the Australia about the benefits of Blood transfusion. For spreading awareness various mediums of promotion can be used such as street skits, advertisements, promotional campaigns, newspapers, and programs. Social media platforms can be used for the promotion of the concept of blood transfusion.

Guidelines to the hospitals can be given for promoting the concept of blood transfusion so as to aware the visitors in the hospital aware of the advantages of blood transfusion. These guidelines can be posted on the notice boards of the hospital premises.

The conceptof blood transfusion can be included in the education sector as a chapter for making children aware of it from the young age. Children need to be aware of Blood transfusion as it enhances the quality of the life of people and leads to a healthy and safe lifestyle. Notifications related to blood transfusion can be posted on the premises of the schools, colleges and government offices.

Summary

In this report, the discussion has been made about an issue related to blood transfusion in Australia. The number of donors is decreasing which have created a serious concern. Situation analysis has been done by using SWOT analysis where the discussion has been made about the situation of the concept of blood transfusion in Australia. Recommendations have been made so as to promote the blood transfusion and increase the number of donors for ensuring healthy and safe lifestyle.

References

Australian Red Cross, 2013, “Change, growth and renewal in Australian Red Cross”, International Federation of Red Cross and Red Crescent Societies, Geneva.
Australian Red Cross, 2016, “A year in Review”, Australian Red Cross.
Bambrick, H. & Gallego, G. 2013, "Community attitudes to remunerated blood donation in Australia: results from a national telephone survey: Attitudes to remunerated blood donation in Australia", Transfusion Medicine, , pp. n/a
Biery, M. E., 2012, “5 financial metrics you should know”, The Washington Post.
Conner, M., Sheeran, P., Godin, G. & Germain, M., 2013, “Some Feelings Are More Important: Cognitive Attitudes, Affective Attitudes, Anticipated Affect, and Blood Donation”, American Psychological Association, Vol. 32, No. 3, 264 –272.
Godin, G., Germain, M., Conner, M., Sheeran, P. & Delage, G., 2014, “Promoting the Return of Lapsed Blood Donors: A Seven-Arm Randomized Controlled Trial of the Question–Behavior Effect”, American Psychological Association, Vol. 33, No. 7, 646 – 655.
Harmening, D. 2012, “Modern blood banking & transfusion practices”, 6th edn, F.A. Davis, Philadelphia.
Kajja, I., 2010, “The current hospital transfusion practices and procedures in Uganda”, University of Groningen.
Leahy, M.F. & Mukhtar, S.A. 2012, "From blood transfusion to patient blood management: a new paradigm for patient care and cost assessment of blood transfusion practice", Internal Medicine Journal, vol. 42, no. 3, pp. 332-338.
Mukhtar, S.A., Leahy, M.F., Koay, K., Semmens, J.B., Tovey, J., Jewlachow, J., Farmer, S.I., Hofmann, A., Roberts, H.A. & Towler, S.C. 2013, "Effectiveness of a patient blood management data system in monitoring blood use in Western Australia", Anaesthesia and intensive care, vol. 41, no. 2, pp. 207.
Singh, D., 2012, “SYA Melbourne Blood Donation Drive”, Sikh Youth Australia
Vries, René R. P. de, Faber, J., Robillard, P. & ebrary, I. 2012, “Hemovigilance: an effective tool for improving transfusion safety”, 1st edn, Wiley-Blackwell, Chichester, West Sussex.