
HI6006 Competitive Strategy Editing Service
Delivery in day(s): 4
In this report, there are various aspects of the business analyzed which could affect the success and development of the organization. These factors include customers, the cost of value added services, the performance of sales representatives etc. We will be analyzing these factors with the help of pivot tables, graphs, and pie charts. We will also provide some recommendation on how an organization can increase its financial performance and improve its decision-making process. We have evaluated the financial data of Ballarat Event Management Company (BEMC), for a better understanding of an organization in a business environment.
Service value for each value added service
BMEC is charging various kinds of value added services in trade fairs like travel arrangements, accommodation arrangements, and other hospitality services. For each of these services, fees are charged by the organization at a different rate. Total fee charged for these services are $ 233300.
Formula- Rate for each service * Number of services provides
Calculation-
Service fees for each value added service | ||||
Service | Total fees | No. of service | Calculation | Total service charged |
Exhibitor stand organized | 1500 | 34 | 1500*34 | 51000.00 |
Exhibitor travel organised | 1000 | 68 | 1000*67 | 68000.00 |
Exhibitor accommodation arrangement | 800 | 66 | 800*65 | 52800.00 |
Exhibitor marketing material organized | 500 | 69 | 500*69 | 34500.00 |
Exhibitors hospitality organized | 600 | 45 | 600*45 | 27000.00 |
Total | 4400 | 282 |
| 233300.00 |
Cost of each Value added service
Similar to the fees charges, the cost incurred on these services are also different. The total cost incurred by BMEC on these services is $ 179550.
Formula- Cost of each service * Number of services provided
Calculation
Cost for each value added service | ||||
Service | Total fees | No. of service | Calculation | Service fees per service |
Exhibitor stand organized | 1150 | 34 | 1150*34 | 39100.00 |
Exhibitor travel organised | 850 | 68 | 850*68 | 57800.00 |
Exhibitor accommodation arrangement | 650 | 66 | 650*66 | 42900.00 |
Exhibitor marketing material organized | 250 | 69 | 250*69 | 17250.00 |
Exhibitors hospitality organized | 500 | 45 | 500*45 | 22500.00 |
Total | 3400 | 282 |
| 179550.00 |
Total revenue from ticket sale
The company has charged AUD 1.5 for each of the ticket sold in trade fairs.
Formula- total number of tickets sold * Rate per ticket
Calculation-
Total revenue from ticket sale | |
Sale price per visitor ticket(a) | 1.5 |
Total tickets sold (b) | 28987 |
Total revenue from ticket sale(a*b) | 43480.5 |
Commission received from space rent
Formula- total fair charged * rate of commission
Calculations
Particular | Area(sq. metre) | Total Rate charged (AUD/sq. feet) | Trade fare charges | Commission Rate (%) | Commission Received |
New exhibitor |
|
|
|
|
|
Area greater than or equal to 20 sq. feet | 1790 | 80 | 143200 | 25% | 35800 |
area less than 20 sq. feet | 527 | 80 | 42160 | 30% | 12648 |
Returning Exhibitor |
|
|
|
|
|
Area greater than or equal to 20 sq. feet | 2078 | 80 | 166240 | 20% | 33248 |
area less than 20 sq. feet | 453 | 80 | 36240 | 25% | 9060 |
Total | 4848 |
| 387840 |
| 90756 |
Sales representative wages
Formula= Hours worked * Hourly rate
Calculation-
Sales representative wages | |
Time spent by sales representative (Minutes) | 81200 |
In hours | 1353.33 |
Hourly rate (AUD) | 60 |
Wages received | 81200 |
Sale representative commission-
Formula- Commission received * commission rate for sales representatives
Calculation-
Commission paid to Sales representatives | |||
Particular | Commission received by BEMC | Commission rate paid to SR | Total commission paid to SR |
New exhibitor |
|
|
|
Area greater than or equal to 20 sq. feet | 35800 | 30% | 10740 |
Area less than 20 sq. feet | 12648 | 37% | 4679.76 |
Returning Exhibitor |
|
|
|
Area greater than or equal to 20 sq. feet | 33248 | 27% | 8976.96 |
Area less than 20 sq. feet | 9060 | 30% | 2718 |
Total | 90756 |
| 27114.72 |
Total income
To calculate total income earned by BMEC, all the income earned by it during these six months will be added.
Calculation-
Total income | |
Revenue from sale of ticket | 43480.5 |
Fees received from VAS | 233300.00 |
Commission received | 90756 |
Total | 367536.5 |
Total expense
Calculation-
Total expense | |
Expense on VAS | 179550 |
Wages paid | 81200 |
Commission paid to SR | 27114.72 |
Total | 287864.72 |
Total profit
Formula- total income- total expense
Calculation- 367536.5- 287864.72= $79671.78
1. Trade fair
Profits from each of the trade fair have been evaluated with the help of following table and graph.
Table
Trade fair | Sum of Profit (AUD) |
Books | 5444.64 |
Builders | 3829.38 |
Clothing | 12329.04 |
Computing | 9510.64 |
Food | 15143.1 |
Furniture | 4343.52 |
Government | 3907.72 |
HRM | 4347.46 |
Manufacturing | 1469.98 |
Sports | 2671.8 |
Vehicles | 1979.84 |
Wine | 14694.66 |
Grand Total | 79671.78 |
Graph
We can say that maximum profits are earned by the organization in trade fair of clothing computing, food, and wine.
Sales representatives
Table
Name | Profit (AUD) |
Alex | 10409.96 |
Chris | 32007.82 |
Jane | 11226.54 |
Luke | 26027.46 |
Grand Total | 79671.78 |
Graph
With the help of above pivot table and graph, we can say the maximum profit are earned by Chris and Luke in the given period of six months.
1. Trade Fair
Table
Name | Time (hours) |
Books | 54.17 |
Builders | 46.83 |
Clothing | 205.67 |
Computing | 175.83 |
Food | 259 |
Furniture | 88 |
Government | 30.67 |
HRM | 105.17 |
Manufacturing | 34.67 |
Sports | 54.5 |
Vehicles | 32.17 |
Wine | 266.67 |
Grand Total | 1353.33 |
Graph
From the above graph and pivot table, we can say that during the six months most of the time is consumed in wine, food, computing and clothing.
Sales representatives
Table
Name | Time (Hours) |
Alex | 221.17 |
Chris | 522.5 |
Jane | 216.5 |
Luke | 393.17 |
Grand Total | 1353.33 |
Graph
From the evaluation of the above pivot table and graph, we can conclude that Chris and Luke have spent maximum time during the six month period.
1. Best five customers
Name | Profit (AUD) |
Onlyscotchco | 1897.66 |
Magazone | 1816.68 |
Bottomsup | 1720.06 |
Readit | 1591.48 |
Kerplonk | 1453.02 |
Grand Total | 8478.9 |
2. Worst Five customers
Name | Profit (AUD) |
Jobsmgtco | -304.16 |
Plonk2U | -205.9 |
Hick! | -73.2 |
Buttoned-down | -65.56 |
Hoolden | -57.7 |
Grand Total | -706.52 |
Table and graph showing overall profits from individual trade fair
Name | Profit (AUD) |
Manufacturing | 1469.98 |
Vehicles | 1979.84 |
Sports | 2671.8 |
Builders | 3829.38 |
Government | 3907.72 |
Furniture | 4343.52 |
HRM | 4347.46 |
Books | 5444.64 |
Computing | 9510.64 |
Clothing | 12329 |
Wine | 14694.7 |
Food | 15143.1 |
Grand Total | 79671.8 |
Best and worst trade fare-From the analysis of the above table and graph we can say that the worst trade fare for BMEC is manufacturing and best is food.
Table and graph showing total income earned by individual sales representative
Name | Total income |
Alex | 16743.04 |
Jane | 18072.96 |
Luke | 32169.04 |
Chris | 41329.68 |
Grand Total | 108314.72 |
Worst sales representative- Alex
Best sales representative- Chris
1. Customer
Each and every customer is very important for growth and development of an organization. But in every business, there are various customers which contribute more as compared to the other customers. Hence an organization to give special preference to these customers otherwise it can result in loss of profit for the company. In the above task we have determined the name of top 5 customers of BMEC; therefore the company should focus on these customers. These customers are Onlyscotchco, Magazone, Bottomsup, Readit and Kerplonk. In process of giving special consideration to these 5 customers company should discard other customers. For growth of the organization, company should try to attract new customers.
2. Trade Fair
In the above task, we have ranked each of the trade fairs in accordance with the total profit earned by the organization. From this ranking, we can conclude that the three worst trade fair in terms of profits are Sports, Vehicles, and Manufacturing. BMEC should give special importance to these three trade fairs. The company should evaluate what are the factors which are affecting their success. The company should also focus on food and wine as they are high profit generating trade fairs and the main source of income for BMEC.
Type of data collected by an organization plays a very important role in the decision-making process of the organization. BMEC should also use relevant and accurate data which are being used by the organization in the decision-making process. These data should include-
1. Cost benefits analysis of financial performance for previous 3 years.
2. Financial statement of previous three years to evaluate the financial performance and standing of the company.
3. Ratio analysis of least performing Trade fair to decide whether the organization should continue with these projects or not.
4. Performance evaluation reports of all the sales representatives employed by the organization.
From the evaluation of above task report, we can conclude that the financial performance of BMEC is good but there is a lot of scope for improvement. It could be observed with the help of tables and graphs that there are various factors which are affecting its success. These factors include loss making trade fairs and inefficient perform of some sales representatives as compared to others. The organization should implement the recommendations provided in the above report for better financial performance.