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Quality and productivity is the most critical part of a construction company, where all stakeholders either directly or indirectly involved in the project are expected to meet the set standards. Young construction limited, the firm is committed to improving quality and promoting customer relationships. For the last few years, there have been many complaints about the quality of the buildings that have been constructed. The government has revoked more than twenty-two licenses for construction companies due to reports that they are not meeting the set standards. However, at Young Construction limited, the employee benefits, managers, and supervisors continue to deliver high standard services.
Companies have been implementing modern technology in their construction activities. However, they have been a need to incorporate human skills in critical areas that need technical decisions. Consequently, the sector has been facing numerous challenges that have led to delayed service delivery. Rapid change in technology has affected the firm significantly. Companies that have financial stability can acquire the technology and use it in making their constructions more advanced and timely.
On the other hand, newly engineering firms cannot afford to match the set standard hence end up playing in lower levels in the real estate development. This report will discuss ways the firm is managing sustainability and internationalization, cross-cultural awareness policies and their impact on the management process. Also, the paper will address the strengths and weaknesses, the management principles, the challenges and their solutions. Lastly, the report will identify industry best practices about management practices and provide recommendations.
Company background and description
Founded by Patrick Young in 2001, Young Construction Company has been providing safe and standardized residential houses, commercial buildings, and other footbridges and many other services. The company’s vision is to be the leading construction company in the United States by serving more than 60 percent of the customers. The engineers working for the company have years of experience in the industry that has helped in other known construction companies. The Chief executive officer and the Chief engineer have more than 35 years of experience in project management and constructions activities.
Today, Young Construction Limited spans an array of outsourcing its consulting services and solutions to our customers some of the service offered include fresh recruitment, vendor management, outplacement services and human resource services. The firm has a cross-cultural background with more than 15,000 employees. The company is slowly evolving from a United States-based firm to a multination company. Currently, the firm has more 70 billion dollars’ worth of contract in Africa and Asia. Due to it foreign trade relations, the firm has earned a reputation across Asia and Europe. The company assigns professional employees in the finance and engineering field to ensure there is accountability in resource management. Also the firm’s ranks among the world’s leading companies in information technology and engineering staffing.
Young Construction Company has been recognized for its quality process, community involvement, and management practices. The firm was awarded the best Construction Company in the U.S in 2015. It was also voted the most admired construction companies. Again the Chief Executive officer has been nominated for individual’s awards due to his outstanding performance that has seen Young limited be recognized in the global market.
Sustainability and Internationalization
Business sustainability is processed by which companies manage their finances, environmental risk, social responsibilities, obligation, and opportunities. Sustainability is defined as the leading triple bottom line of the firm. Some of the factors that are targeted during this process include profit, people, and the planet. However, the approach does not capture the time element that is inherent but relies on accounting-based perspectives. The plan represents the resilience of an organization which has been shown by this organization in managing time and available resources. The firm has been able to survive economic shocks, environmental changes, and other internal factors due to its ability to adjust and utilize the available resources to meet the desired needs (Ortiz, 2016).
Young Construction Company has been able to adhere to the principles of sustainable development. This type of event is one that enables the firm to meet its current needs without compromising the needs of the future generation. Utilizing natural resources effectively and minimizing environmental pollution is part of the firm’s objectives. The firm has been able to address the economic efficiency that is the innovation levels, prosperity, and productivity (Ortiz, 2016). Secondly, the management has focused on improving social equity by promoting community services, offering health and wellness practices and promoting human rights. Lastly, the firm has been able to be accountable for the environmental protections. It has been doing through biodiversity and climate change control and land use management.
Consequently, there are essential practices that administration have put in place to move the business from laggards to leaders. Some of the business sustainability practices include:
1. Stakeholder engagement: The firm has been able to put into consideration the ideas, opinions, and suggestions that have been raised by each of the groups that are either directly or indirectly interested in the business. The firm does not just push out for messages to be implemented but also listens to critics and the opposing forces (Ortiz, 2016). This helps to find common ground that enables in settling to a joint decision making.
2. Environmental Management Systems:Majority of construction companies tend to ignore environmental protections. But, Young Limited has been able to obtain standard worldwide ISO 14001. The certification shows that the firm is among the companies that have the best interest of the environment. Conserving the situation is very important for the current and future generation. The management provides the systems and structure that help in managing the environmental efficiency (Azhar, 2014).
3. Reporting and disclosure:The firm has been able to be transparent with outsiders by using the global reporting standards. Measurement and control are the bases of a company instituting sustainable practices.
4. Life cycle analysis:The management at Young Limited has been able to environmental analysis changes and social impacts that may affect the firm’s ability to leap forward. The product and services offered should promote a quality standard for the customers. Firms that are sustainable have proven to retain and attract employees easily. They have also been experiencing less financial and reputation risk within their scope of operations
Internationlization is the designing of a product in such a way it meets the needs of users in different countries. The young Construction Company has been able to spread their services to Africa and Asia. Every aspect of the business should be able to meet the set standards. The layout of the product should be readily understood. Economically, this process is defined as the steps taken by a company to increase its footprint base across the globe. The substantial international market involvement shows its ability to serve a large market. This process of pushing the world into globalization and increased diversity and cultural interactions. Exporting the services and product from domicile country to foreign exchange enable the firm to grow and promote environmental protection. Management at Young limited has embraced change in the hiring process by attracting employees from across the globe.
The firm has been able to strategize on the design of an intentional expansion plan in different stages. Before a firm identifies its strengths and weakness in the international market it has to determine the environmental competition, and market sections that are suitable for it service in the global market. The management should evaluate the human resources and the economic needs. The firm designing ad implementation of the plan should be appropriate to moment the required standards.
Study emerging market analysis: Clients needs to be put into consideration during the research process the steady aim to provide the necessary information to the top management with a clear report on the market feasibility and need for the resources in the foreign market. Hence cost-saving and restructuring process need to be analyzed and monitored.
Determine the legal advice on international contracting: successful companies in the global market have foreign legal advisers who help in clarifying issues in the international standards in the market. Decision-making process and contract engagement need to be addressed and understood. The resources and the terms of the contract should be in the best interest of the company. Negotiation tactics, agreement, and proposal of tender drafting need to meet the international standards (Lib, 2015). Again the advice on foreign trade is essential. Managers and should sort the information from professionals in different countries. The cultural and economic differences must be addressed before engaging in the business activities. Young Construction Company has always sort advice from international legal advisers about the possible benefits and consequences of different case scenarios.
Analysis and investment development have been made for the last five years. The firm has been classified among the fastest growing companies in the United States. Employment rate, construction methods, and management process have been analyzed. Recruitment process and section process relies on the human resource manager commitment to hire the best and most qualified individuals. 45 percentages of the workers in the firm are women. This indicates that the firm has embraced change as many of engineering companies have fewer women in their list. Social diversity and cultural promotion have been established (Lib, 2015).
The survey shows that more than 30 percent of the employees are foreigners based in the United States. This indicates that the firm has a rich and diverse pool of knowledge. Utilizing skill and expertise from different people helps the sound design department to establish a unique structure that is affordable and durable. New York Time Magazine identified Young limited as one of the best companies among the top 70 construction companies in the United States (Aibinu, 2017).This has given the firm a milestone in promoting its services to different areas.
Construction Workers Wages
Many of the Young Limited and in Oregon are making more compared to the year 2014. The firm has established remuneration policies that have seen workers benefits form the success of the company. Construction workers are now enjoying working in the industry as many companies have focused on improving the services and quality of the product. Again due to population growth man, there has been increasing demand for decent housing. Thus, construction companies are engaging in the market to meet the increased demand. More than 65 pence of the working citizens in the United States live in a rental apartment with their families. But recently majorities have targeted to either build or purchase their own houses before they retire.
The construction industry has gained much attention due to social media activities. Advertisement and marketing operations have realized the need for more houses. Also, Facebook and Instagram websites have been used to promote social the firm’s construction designs. More than 76 percent of the sites show the firm’s improved image and market share
Since 2014 the industry employment has increased to 11 percent. Retail trade and leisure industry are the top leading areas where the employment rate is higher. The survey suggests that before the end of 2018 more than 15 percent of employees will be in the construction industry.
Employee Turnover rate
Recently companies are facing a shortage of talent due to various issues. The report has indicated that a majority of companies have focused on profit maximization and neglected employees welfare. This has forced the majority to resign and venture into other fields. The construction industry has always faced a limited number of workers due to the increased need for highly qualified personnel and experience
In the United States, more than 80 percent of companies in different fields are facing talent shortages. In the year 2013 only, 56 percent of the companies in the U.S met talent shortage. This can be attributed to technological change and increased rate of self-employment. Majority of the graduate are opting to establish their own small business to offer consultancy services in the market.
Another report shows that Africa and Asia are developing at a higher rate and the need for housing is increasing. Therefore there is a market opportunity in these two continents for the companies that have embraced cultural diversity in the services.
Organization Cross-Cultural Awareness Policies and Impacts on Management Process
In the twentieth century organizations used to manage the agricultural development using sophisticated and biological diversities to improve production in the company. But in the twenty-first century, the ecosystem has completely changed. The firm’s prosperity entirely relies on the human resources. Therefore, the cross-cultural practices and the management of human labor is essential to the success of the firm. Managers have experienced continued problems when dealing with the employees at different levels in the company. Diversity in many areas challenges organizations. Organization behaviour face changes in the international market, demographic changes and customer population to adapt to a mechanism that promotes cultural diversity in their operations. Companies that need to gain a competitive advantage need to engage difference in the workplace. Leaders and the human resources managers must redefine the management and leadership activities to incorporate the cross-cultural practices.
Cultural diversity is an evolving term. It promotes the inclusivity of people of all races, physical religion abilities, social background, and nationality. Companies embrace this type of diversity have better chances to succeed in their line of business. Managers must develop a comprehensive environment that works for all employees. They must expand their perspective on diversity include other dimensions.
The general purpose of this multicultural practice is to make the entire workers feel included in the firm. Relationship building should be the first agenda of the management. Divert remains abroad part in the political usefulness. However, the human resource manager should provide a comprehensive report to the management detailing the benefits this practice has on the organization. The approach should be defined once the administration defines what diversity and inclusivity mean to the firm.
The policies put in place by this organization in promoting cross-cultural practice have proven to be beneficial to the firms. Managing diversity in an organization is an ongoing process. Thus every stakeholder should be willing to encourage and support the variety within the firm. On the other hand, critics have documented reasons why it is challenging to implement cross-cultural practice in the workplace. One of the reasons given is that human beings prefer working in homogenous groups. Secondly, human nature generally avoids and resists change. Therefore, it’s upon the management to instill discipline and provide training program supporting inclusivity in the workplace. Another issue that is identified in this process is the difference in control. Thus, for the firm to benefit in diversity employees must change how they interact with each, they should embrace change and support each other. The success of diversity is based on the small steps taken by people at all level in the organization.
The impact of the management process of this approach relies on the leader’s willingness to champion the change. Leaders are in charge of rewarding or punishing individuals in the business. Therefore, they are believed to be the champions of cultural diversity. The process of management relies upon the management willingness to deal with indiscipline cases. The influence of the leaders contributes significantly in achieving the diverse activities.
Managers are responsible for tracking the cultural change. It is essential to assess whether the changes have become misaligned regarding sub-group culture practices or whether are challenges that need to be addressed. In the United States, many federal agencies have used the Organizational Culture Assessment Instrument to monitor the firm's diversity effects.
Company Strengths and Weaknesses
To operate successfully in a changing market environment companies should be able to identify their strengths and weakness. The plan to diversify their activities and promote progress in their daily operations. The firm managers are expected to strategies on its forces so as it can compete in the market. Young Limited present several distinctive competencies in the market. A firm today’s strength can turn into tomorrow’s weaknesses. Therefore, it is important for the management to promote change and leverage on the available resources to promote success and growth within the firm.
A company’s competitive advantages and unique competencies are the strengths help the firm do well in the market. Some of the examples of strengths include:
Strong Employee Attitudes
Young Construction Company over the years has enjoyed strong employee attitudes who are committed to the company’s goals. Workers in the firm have proved to be loyal by performing their duties more effectively and efficiently. Less than one percent of dispute cases have been raised over the last five years. This shows that the human resources department has instilled discipline in the sector (Sambasivan, 2017).
Excellent customer service
The firm has enjoyed a healthy relationship with its customers due to the services that have been offered. The attendance and complaints case handling has been tremendous. This has given the firm an opportunity to earn a reputation in the market. Customers are critical stakeholders in the business. Therefore their needs should be addressed and problems settled on time (Sambasivan, 2017).
Large market share
Young Limited commands a significant market share in the United States. Since the firm expanded its operation to other countries, it has gained 15 percent market share in the global industry. This has given the substantial, significant benefits in the market. There has been an increase in the construction industry where more than 23 percent of the undergoing constructions have been given to Young Construction limited.
Highly efficient, low-cost Production
The firm has proven to offer quality constructions. The cost is affordable, and the durability is long. For the last few years, the firm has been able to promote and expand construction designs. Also, the engineers have modernized the activities to enhance growth. Consequently, the firm has faced increased constraints that have impeded its success. In other words, there are areas that the company does not do well (the weaknesses). Typically the failings include:
A firm’s too many levels of reporting in the organizational structure. This has led to increased cases of delays to the timely delivery of projects. The chain of command has not been decentralized to enable easy decision making and idea sharing. Secondly, the lack of quantitative goals. Majority of the workers rely on the goals set by their managers. Hence cannot perform particular tasks on their own this has been a challenge to improving the services and the quality of the constructions
Thirdly, confusing service policies. These policies and procedures have not been set to enable workers to make distinctive decisions. Thus it has led to delayed service delivery to the customers. The policy document is a comprehensive document that highlights the set requirement for particular departments. Thus the management has failed to promote the policies changes to enable employees to break down the set guidelines into achievable goals.
Lastly, the lack of quantitative goals and limited product availability and low customer market development have significantly affected the company’s progress. Achievable goals are essential in promoting business success. Information about the market and customer is not to collect in time before making any adjustments.
Industry Best Practice
The industry best practices can be as a result of management activities, employee relation and the procedures put in place to achieve the set goals. For the last few years, the firm has been making a tremendous improvement in the industry. Employees are inspired to produce their best in their stations when their leaders demonstrate a clear path to be followed. Some of the practices carried out in the industry include:
The first thing managers need to do is to engage workers in the firm. Alienated workers do not care about the firm but only about their paycheck and interests. Engaged workers become more enthusiastic and productive and less passive. The firm also can attract and retain skilled workers.
Rewards and recognition for outstanding employees raise their morale and improves productivity. The business creates policies and procedures to identify best performing worker. The process needs to allow other workers to participate in selecting the best performing individual in the company. This makes them feel values. There is a positive impact of appreciation. Once one feels appreciated for their work, they tend to continue improving and managing the resources more effectively.
Managers need to stop being anonymous figures in the lives of their employees. They are therefore supposed to engage in discussion and get to their juniors better. The vulnerability is crucial in team dynamics. Consequently, it is essential for employees to be able to work freely and speak openly. This helps in building target and idea generation.
Another industry practice is team commitment. When members do not trust each other, they tend to spend a lot of time avoiding dispute and conflict instead of addressing the issues and settling them. Clear goals fail to emerge during group discussion due to fear of disagreements. Thus, lack of commitment can lead to poor decision making. Hence, it is essential to create an atmosphere where conflict is welcomed and not feared because differences shape a clear goal.
Create cultural cohesiveness
Culture in this contest means a sense of shared values in the organization. The firm can make new hires based on the core values established in the business. Some the decision made can help in promoting peace and cohesion within the firm. This practice has been implanted by many organization and has proved to be successful. The diversity of race, religion, nationality, language, and gender is an essential aspect of business growth. It increases the collective insight that can lead the firm to success.
Focus on team Effort
Managers need to focus on the effort played by their employees to meet the set target. A team effort can promote productivity and quality. Workers invest bulk energy on a particular activity which helps in achieving the set target. Consistent team realignment of team goals is the way to meet the best results.
The organization needs to meet the set industry best practices hence there is some recommendation that is proposed to ensure that the firm meets the requirements. Some of the possible suggestions include:
1. Publication of decisions: Once the manager makes a major decision the junior worker need to be notified and, therefore, it is essential to publish the information and place it on company’s notice board. This helps in communication flow and implementation process.
2. Complaints handling process: Customers, society, and employees raise issues against the company. Therefore it is upon the management to set clear policies and procedure on how it intends to address the problems. This helps the victims to feel safe once they know there is a procedure to follow to table their grievances.
3. Advertising Monitoring: Marketing activities are essential for the success of any business. Therefore, it is necessary to meet the set standard, use the correct channels to advertise its product to the right customers. The audience can be reached through the use of social media platforms, development magazines, and daily newspapers.
Challenges and lessons learned
The industry has been facing some problems that have limited its growth. The company has tried to meet to serve the market more efficiently, but due to increases issues, the process has been affected. Some of the challenges include a shortage of skilled labor, in the engineering industry, the number of personnel is low against the demand. The skills and the experience required is high. Also, the cost of studying the course is high hence making people opt for other disciplines. Secondly, the rise in the price of raw materials. In the construction industry, the cost of raw material keeps rising. The resources are limited hence the cost increases. Thirdly, lack of safety planning and technology adoption. Technology keeps changing, and the cost of adoption is high thus restrict the firm from growing it business (Wells, 2016).
Some of the lessons learned in this case are that there is a need to lower the cost of training engineers in the country. Once the fee is affordable, more students will enroll in the course and increase the labor market. Again, changes in technology have proved to affect the company’s growth and progress. Therefore, it is essential for the firm to plan and set funds for technology implementation. Thirdly, uncontrolled growth is another lesson that many companies have learned. It shows that the firm lack plan to monitor its expansions. Multinational companies need to address this issue and meet essential needs. Fourthly, the rise of raw materials in the market can be controlled by shifting from traditional construction materials to modern ones which are affordable and readily available. Lastly, resource allocation is another lesson that has been identified, this is because poor resource distribution within the project and firm can lead to failure in business.
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