HI6008 Capstone Project Management Assignment

HI6008 Capstone Project Management Assignment

HI6008 Capstone Project Management Assignment

Abstract

The Research project is based on the business topic of provision of car washing services at petrol pumps in Cherry brook. The major hypothesis to test from the research project is that whether it is appropriate to open car washing services in Cherry Brook. The topic is significant due to the fact that car has become a common transport system for the population and need of car washing requirements has increased significantly. For conducting the research, mixed research methodology is used in the research project to extract the findings through the research techniques. The major findings from the research projects were that cheery brook has emerged as a major city and recent changing trend in the city has led to increasing use of car washing services in the city. Automatic car washing services are the major requirements of the car owners, as automatic technology enhance the effectiveness of the operations. The thorough examination through the research techniques has helped in testing the hypothesis formed.

HI6008 Capstone Project Management Assignment

Chapter 1: Introduction

1.1 Research topic & its business significance

The research topic for the proposal is “The provision of a car wash at a Cherry Brook Petrol Station”. Cars are an important & most common form of the transport vehicle. The maximum population of the Cherry brook uses the car as a means of transport. Excessive use of car accumulates lots of dirt and makes it unhygienic to travel. Also, for most people cleaning cars on a regular basis is almost impossible (Graham, et. al., 2011). Therefore, provision of services for cleaning cars is significantly important. A professional car washing services are significantly important & provide benefits to the car owners.

Cherry brook is a suburb in New South Wales. This city has the adequate population and the living standard of people is quite good. Therefore, the car industry has grown significantly in the past few years. With the increase in the car industry, professional car washing services are equally important for the population of this country as well. Therefore, it is quite apt to take this project as a topic for a research project (Lau, et. al., 2013).

1.2 Brief background & research questions

With the increase in the car industries, the requirement for car cleaning professional services has also increased. Due to increase car sales, the need for cleaning services, professional services, repairing services etc is very much needed. Therefore, provision for professional cleaning services demand has increased a lot (Graham, et. al., 2011). Petrol pumps are a place where maximum cars come & go. This is a place which is more prone to cars. Therefore, such places, in addition, to existing facilities, can also provide facilities for car washing & cleaning services. This is a beneficial & fruitful business approach. This research project is formed with a view to examining the pros & cons of the cleaning & washing services at petrol stations. The major research questions to be determined with this research project are as follows- 

Research Questions

Do you think it’s appropriate to open car wash here?

Would you prefer automatic car wash or hand wash?

Would you prefer paying bar cash or EFT pos?

Hypothesis-

 

H0- Car washing services at petrol pump stations are appropriate.

H1= Car washing services are not appropriate at petrol pump stations.

1.3 Research methodologies & techniques.

Research methodologies are the techniques which assist in finding the end-result of the research project. There are various research methodologies such as qualitative, quantitative and mixed methodology. For the research project, the mixed methodology is appropriate. Mixed methodology, is basically a combination of primary and secondary sources (Bernard & H., 2011).

Primary data - Primary data refers to the data collected for the first time, it is collected through various tools such as online survey, online polls, questionnaire, online quiz etc. Data collected through this source is unbiased & provides a true view as it relates to the target audience (Davies & Hughes, 2014).

The technique used in the research project- for conducting the research, questionnaire tool is used. The questionnaire is a document which carries a set of questions asked to a set of target audience. A questionnaire is prepared which carries questions with fixed possible options to choose from to provide end-result of the research project.

Secondary Source –Secondary source refers to the evaluation of the existing published data. This is an examination of the existing research and opinions. Through this technique, existing information are used for fulfilling the objectives & needs. Examples of this technique are online journals, articles, published materials, books, and other published material (Terrell & S. R., 2012).

The technique used in the research project- In this research project, thorough investigation of online journals of eminent authors will be used. Through this technique, the end-result of the research project will achieve (Terrell & S. R., 2012).

1.4 Research process

Research process refers to the set of activities to be taken for completing the research project. This is set of ascending activities to be conducted in the same manner so as to achieve the aim of the research project (Christensen, et. al., 2011).

Selection of topic- The first and foremost activity is to take up a research topic which is best suitable for conducting a research project and further a blueprint is prepared, which includes all the activities to be undertaken for conducting the research project.

Aim- Second activity is to analyse the aim of the research project. The aim is the main criteria on which the entire research project is based. Therefore, clear aim/ objectives to be achieved must be formed. The aim includes research questions which have to be achieved through the act of research project.

Data collection & analysis- Next activity is to collect data through the various tools such as primary & secondary tools. The data collected are further compiled and further analysis is done.

Data interpretation- Mere collection of data is not enough; further data has to be interpreted. Interpretation of data reveals the information which is used for getting the end-result of the research project.

Recommendations & conclusions- The last and the final process is to provide a recommendation on the basis of data analysed & interpreted. Recommendations are provided in the manner, which provides a best suitable answer to the research project. Finally, the research project is concluded with the results of the entire research project (Christensen, et. al., 2011).

Action plan- It states the activities to be undertaken for conducting research project along with the time limits, required to complete them.

Action Plan

Activities

Particulars

Duration

1

Preparation of research title & research methodologies to be used

1 week

2

Preparation of Primary & Secondary tools

2 weeks

3

Data collection

2 weeks

4

Data Interpretation

2 weeks

5

Recommendations & Conclusions

1 week

 

 

 

 

 

 

 

 

Gantt Chart- This is a tabular representation of the time consumption in the research activities.

Gantt Chart

1.5 Outline of each chapter

Introduction- Introduction provides a clear outlines of the set of activities to be to be undertaken in the research project. It describes the significance of the research topic undertaken and discusses the research methodologies to be undertaken for completion of this project. Further, it describes the research process to be followed in conducting the research project.

Literature review- Literature review discusses the opinions and observations of various authors. This is a form of secondary source for obtaining data related to the research project topic. The literature review mainly revolved around the impact of technology on cash washing services, the trend of washing services at cherry brook petrol pumps stations, demographic effect etc (Ho et. al., 2010).   

Data Collection & Analysis- In this chapter, data to be collected through tools are evaluated and end-result is achieved through this technique.

Discussion of results- this chapter will make an in-depth evaluation of the end result produced through the data analysis technique & methods. This evaluation provides if the aim of the project report is achieved or not.

Conclusion and future work- Finally, in this chapter, the entire research project is concluded. The conclusion provides a summation of the research project conducted. Through, research project, an individual can analyse whether objectives of the research project through tools & techniques of research methodologies have achieved or not.

Chapter 2: Literature Review

Introduction

This literature review has been prepared on the topic “The provision of a car wash at a Cherry Brook Petrol Station” in which different aspects related to the car wash service offered at the petrol pump.All these aspects related to the car wash will be discussed in relation to the Cherry brook petrol stations. Cherry brook is a suburb which is located in Sydney, Australia. It is having a population of more than 19000 people and for them,wide range of products and services are available in Cherry Brook.The petrol pumps of Cherry brook are offering different services to its customers and for attracting the customers, these petrol pumps can offer car was service. This section will discuss the different aspects related to car wash service and the increasing trend for the car wash service. Different types of services are being offered by the petrol pumps which results in enhancing the performance of the car by checking it and ensure the safety of the environment. This section will discuss the changes taking place in the technology and impact of this changing technology on the car wash services offered at Cherry brook petrol stations. The trend of the car wash service will also be discussed in the environment. The impact of the car wash service on the environment and the health of the society will also be discussed. The demographic profile also creates an impact on the choice of the individual in preferring car wash service. This impact of the demographic factor will also be taken into consideration. The cost of the service is also an important aspect of the use of technology and equipment affects the cost of the service. There has been a change in the trend of the use of car wash service. According to Australian Car Wash Association (ACWA), there are 2,500 car washers in Australia (Staff, 2015).

2.1Impact of technology on car wash services offered at petrol pumps in Cherry Brook.

I have analysed that with the change in the technology, there has been a change in the manner services are offered to the customers. The use of equipment has resulted in providing car washing services at the petrol pumps in an easy and better manner. I have analysed that the petrol pumps are using advanced technology for enhancing the quality of the car washing service offered to the customers.

According to Abdel-Magid (2014), technology has affected every industry at large. The number of car wash stations is increasing for the different vehicles. The service of the car wash is not limited to the washing and cleaning of the car, but this service also includes checking of the filters, brakes, batteries, repairing of the vehicle, replacing the tires and changing the oil of the engine. Due to the change in the technology, the equipment used for the purpose of providing car wash services at the petrol pumps can be enhanced. In the words of Dipaolo (2015), a variety of innovations has taken place due to which the quality of the service has been improved. The use of Express carwashing is growing which has improved the quality of the car wash service RFID system has been adopted by the car was service providers which have helped in enhancing the satisfaction level by making the selection for the car wash in advance. RFID system is performing the function of providing car wash service in a customised manner using the sonar technology.

According to Zaneti, et. al.(2011), technology can be used for the creation of the safe and secure environment which is pollution free. Car wash industry is focusing on the use of the technology for saving the resources for the future use and treating the waste in an effective manner. Technology can be used for the purpose of reducing the risks or adverse impacts on the society and environment in which the business exists. Various rules have been set which are compiled by the car wash service providers. Car wash services create waste water, detergents,oil, grease, ammonium fluoride products, hydrofluoric acid and phosphates. These affect the health and wellbeing of the society, animals and environment (Mazumder & Mukherjee, 2011).The number of the car wash service providers is increasing due to which the competition has increased. For coping with this increased competition there is a need to use technological advancements in a favourable manner.The use of technology by Cherry brook petrol stations can enhance the quality of the services offered to the client. Use of vehicles has increased the harm to the environment which affects the health of the society and environment at large. Car wash service helps in ensuring that the vehicles are not creating harm to the health of the society and to the environment.

Summary

Hence, it can be concluded that technology creates a huge impact on the car washing services offered as the change in the technology enhances the quality of the car washing services offered by the service providers. Cherry brook petrol stations can use technology for providing car washing services in an enhanced manner.

Cherry brook petrol stations

2.2Trend of car wash services offered at Cherry brook petrol stations

I have found that there is an increasing trend in the car wash services offered at Cherry brook petrol stations. The number of care wash service providers in Australia is increasing and it is expected to grow. The advancements in the technology have led a base for the increasing trend of car wash services.

According to PetrolPlaza (2015), there is an increasing trend in the car wash service due to the variety of reasons. These reasons include changing technology, apartment living, new cars, increasing pollution, weather phenomenon and the harm to the environment and to the health of the society. It is expected that the car wash industry will have a worth of $585 million by the end of the year 2020. At present, there are 2500 commercial car wash service providers in Australia. It is expected that the number of the vehicle drivers is increasing and the busy schedule results in the strong growth of the car wash industry. Urbanisation is increasing and the awareness of the environment protection is increasing which has resulted in the use of car wash services. There is large scope in the industry which has given rise to the use of this service in Australia (Whytcross, 2015). Cherry brook petrol stations can provide car wash services by establishing tie-up with the other companies operating in the car wash industry in Australia. Car wash service will enhance the quality or condition of the vehicle and keep a check on the condition of the vehicle.

In the words of Ülkü (2016), the major difference which affects the quality of the car wash services offered is technology and knowledge of the service. Different technological advancements have been done in this industry which has increased the chances of increasing trend in the car wash industry. The latest trends in this industry are biological treatment and reverse osmosis which has improved the performance of the industry. Research and development are done in this industry for enhancing the performance and developing better quality services for the enhancement in the satisfaction level of the customers. Car wash service is not a new service as it is being offered by different garages and different service stations. Washing of the cars at petrol pump can be an effective measure for keeping a check on pollution. According to WashTrends(2011), the major impact on the trend is made by the awareness about the service offered. These services include different services which enhance the performance of the vehicle. The concern of the society towards the environment has increased the consumption of car wash services. Offering this service by Cherry brook petrol stations will help it in increasing the revenue earn and safeguarding the environment and spreading awareness among the society for the safety of the society and environment. Various companies are offering car wash service in Cherry brook and these companies include Car Care, Coles Express, BP Car Wash, Driven Colour, and much more.

Summary

Thus, it has concluded that there is an increasing trend in the car was industry due to which the number of the service provider is increasing. Cherry brook petrol stations can use this service for attracting the customers and encouraging the safe and secure environment for the society.

2.3 Impact of car wash services on environment

I have identified that the car wash services create positive as well as negative impact on the environment. The motive behind initiating car wash services in to ensure the safety of the society and environment. But due to lack of proper check on the car wash services and the car wash process results in harm to the environment.

According to Zaneti, et. al.(2012), environmental safety is an important aspect which needs to be done in an effective manner so as to provide a better and safe place for the survival. Car wash services create positive as well as negative impact on the environment. There is a need to ensure that the negative impact needs to be eliminated for the safe and secure environment. The positive impact of car wash service includes safety of the health and wellbeing of the owners of the vehicle, society, safety of the environment and reduction of the pollution. The negative impact of the car was service include generation of waste water which is a mixture of oil, grease, detergents and other substances which harm the quality of environment and health of the society by resulting in diseases. Car wash service is not a simple service which includes cleaning of the vehicle. Car wash service is a combination of various services including foam wash for the removal of dirt from the car, washing of the wheels, polishing of the car, changing engine oil, checking breaks, drying the car and checking gears of the carThere is a need to wash the vehicles on regular basis so as to remove dust and enhancing the lifespan of the vehicles. This keeps a check on the condition of the vehicle by ensuring the decrease in the pollutants (Yasin, et. al., 2012).

In the words of Imtiaz, et. al.(2015), car wash industry has also resulted in arising in the employment rates. Car wash services are being offered at the service stations and petrol pumps for making them aware of the use of car wash services. This service helps in analysing the level of harm which is created by the vehicles. The impurities generated after washing the car need to be treated in a proper manner so as to reduce the impact of these impurities in a better manner. These impurities include dust, sand, free oil, grease, oil/water emulsion, organic matter, surfactants carbon, asphalt and salts. These impurities create harm to the health of the people as well as create pollution. Petrol pumps are already creating an impact on the environment and for the reduction in the harm created by petrol pump, there is a need to take steps. Car wash service is a step taken in this regard for enhancing the quality of the pollution (Ahmed, et. al., 2012).

Summary

This can be stated from the above discussion that environmental safety is an important aspect which can be done by properly keeping a check on the condition of the vehicles.Cherry brook petrol stations should provide this service which results in improving the condition of the environment and providing safety to the health and wellbeing of the people.

Cherry brook petrol stations

2.4Demographic profiles

I have analysed that demographic profile is important for every business as the services are being offered on the basis of the demographic profile. Demographic profile is the base of the pricing policies and the frequency of the services offered. Cherry brook petrol stations need to analyse the demographic profile of Australia for analysing whether service should be offered or not.

Roman (2010), has stated that the personal preference of the individual affects the service offered to them. Customers or the potential customers compare the services offered by different businesses so as to draw a conclusion for the purpose of availing the services. The service can be defined in terms of the quality of the service, the price of the service and technology used by the business for providing the service. The needs and requirements of every individual differ from each other which need to be considered for satisfying the needs of the customers. The demographic profile includes the different individuals belonging from different backgrounds, different age group, different preferences and taste and income level. The income level is the most important aspect as the income of the individual affects the purchasing power of the individual (WashTrends, 2010).Cherry brook petrol stations can analyse the demographic profile of Cherry brook so as to analyse the feasibility of the service offered to the potential customers.

According to AFD(2015), car washing companies need to appoint experts who focus on providing quality services to the customers and ensuring the services are offered in a proper manner. Cherry brook petrol stations need to make aware to the people of Cherry brook so as to ensure that the people are aware of the benefits of the services. In the words of Sabia, et. al.(2014), the services need to be provided on affordable manner so as to make sure that the services can be availed by the customers. Customers need to be made aware of the car washing service and its advantage so that they avail the services on an aregular basis which reduces the cost of the customers. Advanced technological equipment not only reduces the cost but also keeps a check on the pollution created by the process of the car wash. Dreibelbis, et. al.(2013), stated that electronic sensors are used in car wash process which helps in enhancing the service quality and cleaning the car in a proper manner. Cherry brook petrol stations should use this equipment for enhancing the quality of the services and setting a standard in the industry. Cherry brook petrol stations are providing various services to their customers and it will be an easy way for them to promote the services offered. Discounts can be offered for attracting the customers towards the service offered.

Summary

From the above conclusion, it can be concluded that demographic profile is an important aspect which needs to be considered by Cherry brook petrol stations for attracting the potential or targeted customers. It is vital to determine the preference of the customers for determining the pricing policies of the services offered to the customers.

2.5factors affecting car wash services

I have found that there are various factors which affect the car was services offered by the car wash service providers. These factors and their impacts need to be determined and measures need to be identified which can help in dealing with the impact of these factors.

According to TCWS (2011), marketing is important for the promotion of the services offered so as to attract the customers. Marketing strategies need to be adopted and implemented for the enhancement of the customer base. Different marketing strategies are available such as on-site promotion, promotion with the help of banners or hoardings and discounting. Availability of the technology affects the service offered as this helps in reducing the cost and increasing the profitability of the company or business. Car wash services clean the dirt and enhancing the lifespan of the vehicle. Technology can be used for enhancing the quality of the service and reducing the cost which attracts the customers. There is a rising trend in the use of car washing service in Australia which results in enhancing the quality of vehicles and ensuring the safety of the environment by keeping a check on the pollution created by the vehicles(Genuino, et. al., 2012). Clark & Colling (2016), stated that the factors which affect car wash services include preference of the customers, types of customers, equipment used and cost of the service. Detail of the service needs to be provided to the customers about the inclusions of the service so as to make sure that the customers get attracted towards the service. The customers need to be aware of the service they are availing so as to ensure that they are satisfied (Clair, 2008).The service adviser needs to have knowledge of the service so as to clearly explain the facts and other details related to the service. The car wash service needs to be effective so as to provide a memorable experience to the customers. The experience is based on the service offered by the service provider to the customers (Gallick & Lee, 2010). Cherry brook petrol stations need to consider these factors so as to ensure that quality car wash service is offered to the customers. Cherry brook petrol stations are having effective and efficient resources which can be utilised for the purpose of offering quality services.

Summary

Thus, it can be concluded that different aspects or factors need to be considered which enhances the experience of the service user. These factors include technology, knowledge of the service, availability of the resource, preference of the customers and location.

Conclusion

This literature review has discussed the different aspects of the car wash service which is gaining much importance and attracting the customers. These aspects include the impact of technology on the car wash service, impact of car wash service on the environment and the different stakeholders of the environment, demographic profile which affects the service offered and factors affecting the car wash service. Cherry brook petrol stations should offer car wash service which enhances the satisfaction level of the customers by ensuring the safety of the customers. There is an increasing trend in the car wash industry due to which the number of the car wash service providers is increasing.

Chapter 3: Data Collection & Analysis

3.1 Introduction of Data collection & Analysis

Data collection is a technique for collecting data regarding a research project. The data are compiled and stored together in a manner. Further, the data is analysed and interpreted to find an end result to meet the objectives (Palinkas et. al., 2015). The major questions to be addressed through the data collection techniques are to check appropriation of car washing services at petrol pump stations, whether car wash services should be automatic or hand wash, and lastly what should be the suitable mode of payment of services. In this project, data is collected through the primary source and secondary source. In the primary source, questionnaire technique is used. In this technique, data are collected through the preparation of document and distribution of questionnaire among the target audience. In the secondary technique, observations are made through the study of various online journals and articles.

Analysis- After the collection of the data, it has to be further evaluated and analysed to make the interpretation of the data compiled. The interpretation evaluates the end-result of the data collected and provides a direction to the research project conducted.

3.2 Data sampling Method

A collection of data through an entire population is difficult and time-consuming. Therefore, it is always appropriate to select a target audience from the entire population which can be used as a means for analysing the research questions. There are various methods for sampling such as Simple random sampling, stratified random sampling, cluster sampling, etc (Mason & R., 2011).

Simple random sampling- Simple random sampling refers to the selection of a sample out of the total population. It is also known as random sampling technique. For example- from a population of 100 car owners, 10 car owners can be chosen through random selection. In this sampling, every car owner has an equal opportunity of getting selected. Therefore, it is an unbiased & fair tool (Mason & R., 2011).

Stratified random sampling- In this technique, sub-groups is formed from the entire population. These sub-groups are known as strata’s. Samples are drawn randomly from these strata’s (Mason & R., 2011).

Cluster sampling – Cluster sampling refers to the formation of clusters. These clusters are formed on the basis of heterogeneous features. Samples are further extracted from these clusters (Mason & R., 2011).

 

Data will be collected through following two techniques to test the hypothesis-

Literature review- It is conducted by thorough examination of various online journals. This technique helps to compile information about the authentication of the research topic and research questions. Literature review mainly consists of online journals and online articles already published by authors. These articles are the research & study of authors. Much of the information is collected through literature review. Such as demand for car washing services have increased, professional washing services at petrol stations are required, automatic car washing increases the cost of services, technology of automatic car washing services is also, eco-friendly as it eliminates wastage of water, car washing services market has grown significantly, washing car is also required for controlling the adverse impact on the environment, services at petrol pumps eliminate the impurities through washing services etc.

Questionnaire- the data will be collected through distribution of the questionnaire. The questionnaire will include questions relating to the appropriateness of washing services, justification of washing services at petrol pumps in Cherry brooks etc. The questionnaire provides information, which tests the hypothesis. This information is vital as it directly comes from the target population. Therefore, it provides detailed information about the research project (Krosnick et. al., 2010).

Technique of recording observation

The observation collected through the above the technique of observation sheet and through quantified data through graphs & pie-diagrams.

Observation sheet- the observation sheet includes the facts which have been observed through the literature review.

Graphical analysis- The data received through the questionnaire is recorded by the tabular presentation and analysed through graphical representation.

Sampling technique for choosing the sample

Random sampling technique- In this project, a random sampling technique is used. In this technique randomly 10 respondents are selected out of a huge sample for conducting the research project. It is obvious that survey of the total population is not possible. Therefore, a sample must be randomly selected and the survey should be conducted. Random sampling helps in conducting the survey with limited efforts and limited resources. The sample is selected from the entire population and, the result is drawn (Mason & R., 2011).

Reliability & validity of data

Reliability refers to the relevancy of the data collected and the trust factor of the data collected (Meeker et. al., 2014). The research project is conducted mainly through two main techniques namely, questionnaire and literature review-

Questionnaire- The questions framed in the questionnaire is re-checked by the expert panel/ researchers. An expert panel has re-confirmed about the consistency & accuracy of the questions framed. The questions must be truly related to the research aim. There should not be any form of biased in the questions and the questions must be strictly related to the research aim (Meeker et. al., 2014).

Literature review- Due care has been taken while conducting the research through the online journals. The information extracted through the journals is cross-checked with other similar articles to confirm the data extracted. Also, famous & trustworthy journals are used for making the literature review (Meeker et. al., 2014).

3.3 Data Analysis

Data analysis refers to the evaluation of the data received through questionnaire technique. Proper analysis helps in testing the hypothesis formed in the beginning of the research. 

Analytical tool & Statistical Tool- The statistical tool used in the research project includes the set of activities namely, planning, a collection of data, designing of data and interpretation of data (Christensen, et. al., 2011).

Questionnaire - Data has been collected and analysed through the means of a questionnaire. A questionnaire has been formed with 10 questions and fixed options. This questionnaire is distributed among 10 car owners and their views were compiled to test the hypothesis formed.

The questionnaire is as follows-

1. Do you think Car washing services at petrol pumps are required?

Sure

Neutral

Not recommended

2. Do you think car washing services at petrol pumps would be a convenient option?

Sure

Neutral

Not recommended

3. Do you think car washing services at Petrol pumps increases the awareness regarding car washing?

Definitely

Neutral

No

4. How often do you need car washing services in a month?

Thrice

Twice

Once

5. Do you think automatic car washing services are better than hand wash services?

Definitely

Neutral

No

6. Do you think professional services are required in car washing services?

Definitely

Neutral

No

7. What is the most prefer option for payment for using washing services?

Cash

EFT pos

Both

8. Do you think car washing services helps in making eco-friendly environment?

Definitely

Neutral

No

9. Do you think with the increase in car industries, car washing services requirements has increased?

Definitely

Neutral

No

10. Do you think car washing services must be mandated for every car owner?

Sure

Neutral

Not recommended

car washing services

Data Analysis

1. Do you think Car washing services at petrol pumps are required?

S. No.

Options

Voted

a

Sure

6

b

Neutral

4

c

Not recommended

0

 

Total

10

 

 

 

 

 

Car washing services at petrol pumps

Analysis- Graphical representation clearly shows that most people are convinced of the fact, that car washing services are very much needed on petrol stations. Out of 10 respondents, 6 car owners recommended that petrol pumps are an appropriate place for car washing facilities. This is the place where maximum cars arrive and it is a convenient option for the car users.  

2. Do you think car washing services at petrol pumps would be a convenient option?

S. No.

Options

Voted

a)

Sure

6

b)

Neutral

4

c)

Not recommended

0

 

Total

10

car washing services at petrol pumps would be a convenient option

Analysis- The graphical representation shows that a maximum number of respondents agree to the fact that washing services at petrol stations are convenient options for the car owners. As this help the population in easy availability of these services. Therefore, petrol pump is a right destination for such kind of services and this will also, promote cleanliness.

3. Do you think car washing services at Petrol pumps will increase the awareness regarding car washing?

S. No.

Options

Voted

a)

Definitely

4

b)

Neutral

4

c)

No

2

 

Total

10

car washing services at Petrol pumps will increase the awareness regarding car washing

Analysis- Respondents did not accept the fact that washing services at petrol pumps will increase awareness regarding the increased use of washing services. They are not sure if such services will promote the awareness. Their view was that car user uses such services only at their requirement & preference. 

4. How often do you need car washing services in a month?

S. No.

Options

Voted

a)

Thrice

6

b)

Twice

4

c)

Once

0

 

Total

10

car washing services in a month

Analysis- Maximum people admitted the fact they need to have washing services thrice in a month and rest of people need twice in a month. Therefore, it is quite obvious that requirement of such services is high. And the provision of such services at petrol pumps will ease the procedure for car owners.

5. Do you think automatic car washing services are better than hand wash services?

S. No.

Options

Voted

a)

Definitely

8

b)

Neutral

2

c)

No

0

 

Total

10

car washing services are better than hand wash services

Analysis- Maximum respondents admitted the fact that automatic car washing services are much better than hand washing services. Automatic washing services are quick and provide enhanced services. Machine services would provide efficient & effective services. Automatic washing services also would eliminate the dependency over the employees. Also, the services could be provided on a 24-hour basis.

6. Do you think professional services are required in car washing services?

S. No.

Options

Voted

a)

Definitely

6

b)

Neutral

4

c)

No

0

 

Total

10

 

 

 

 

professional services are required in car washing services

Analysis- Most respondents agree to the fact that washing services must be conducted with professional and effectiveness. Such services must provide greater satisfaction and worth paying. Therefore, automatic services must be implemented to enhance the professionalism in the working.

7. What is the most prefer option for payment for using washing services?

S. No.

Options

Voted

a)

Cash

4

b)

EFT

0

c)

Both

6

 

Total

10

prefer option for payment for using washing services

Analysis- As far as the payment is concerned, most respondents agree to the fact that payment must be at the convenient option of the car owners. There should be a facility of both i.e. cash & EFT. This would eliminate inconvenience in availing the services.

8. Do you think car washing services helps in making eco-friendly environment?

S. No.

Options

Voted

a)

Definitely

4

b)

Neutral

4

c)

No

2

 

Total

10

car washing services helps in making eco-friendly environment

Analysis- Most respondents agree to the fact that washing & cleaning services keep the eco-friendly environment & hygienic. Such services do not allow compile of dirt & dust. Cleanliness is the major concern of today’s time; therefore, washing services must be encouraged and must be promoted.

9. Do you think with the increase in car industries, car washing services requirements has increased?

S. No.

Options

Voted

a)

Definitely

4

b)

Neutral

4

c)

No

2

 

Total

10

increase in car industries, car washing services requirements

Analysis- Most respondent agree to the fact increase in car industries has increased the need for car washing requirements. The number of car owners is increasing at a rapid rate; therefore, washing services must also be increased at the same rate.

10. Do you think car washing services must be mandated for every car owner?

S. No.

Options

Voted

a)

Sure

6

b)

Neutral

2

c)

Not recommended

2

 

Total

10

 car washing services must be mandated for every car owner

Analysis- Maximum respondent agree to the fact that car cleaning must be mandated for every car owner. There should be some sort of penalty for the unclean cars. This would motivate car owners to increase the use of washing services and would also promote the hygienic in the state. 

Observation Sheet-

S.No.

Problems

Yes

No

1

1. Automatic car services (improved technology) have improved washing services?

 

90%

10%

2

2. Increasing pollution & dirt has increased the need of washing services?

 

95%

5%

3

3. Improved car washing services improved the environment safety?

 

70%

30%

4

4. Was there a difference in the washing services at different regions?

 

60%

40%

5

5. Did marketing strategies affect car washing services?

 

60%

40%

Overall Analysis

The overall analysis of the survey among the target audience represented that car washing services requirement has increased in the last few years.  The data revealed the fact that car washing services at petrol pumps are quite appropriate. Most of the respondents agreed to the fact that automatic car washing services increase the efficiency & effectiveness of the car washing services. Though the respondents did not agree to the fact that washing services promote awareness. But, overall it states that washing services at petrol pump stations will enhance the performance.

3.4 Conclusion

Data has been collected through two techniques namely, questionnaire and literature review. The data compiled through both the techniques has been collected and recorded by means of tabular representation. Further, the interpretation of the data has been done. The interpretation through literature review revealed that improved technology in the washing services has enhanced the services. With the increase in the pollution and dirt in the environment, the washing services requirement has increased multiple times. Improved marketing services by petrol pumps have increased the customer & clients of the business. Further, through the data compiled through the questionnaire represented the increase car washing services requirements by the car owners.

Chapter 4: Discussion of results

4.1 Hypothesis: Supported or rejected.

The research project relied on the hypothesis of whether car washing services at petrol pump stations are appropriate or not. This hypothesis is base on the fact that increased use of washing services requirements can be filled through increase washing services at petrol pump stations. Petrol pump stations are a place where all types of cars visit. These cars can easily receive the washing services.

Through the detailed research methodologies and the resulting outcome of the research methodologies, it is observed that the hypothesis is accepted. The car washing services at petrol pumps are quite appropriate. The findings revealed various facts such as the data collected through literature review states that increasing pollution & dirt has emerged the need of increase car washing services. Such services at petrol pumps are more convenient & easily reachable by the car users. The primary survey also states that car owners washing requirements have increased and must be met by increased washing services at petrol pumps.  This survey also admitted that Car washing services at petrol pumps are actually convenient. This also states that automatic services are more reliable and provide professional services to the car users.

All these findings prove that hypotheses are supported and that automatic car washing services at petrol pumps are successful.

4.2 Literature & Research results

Literature findings

1. Cherry brook is a suburb of Sydney with a population of more than 19,000. With the emerging needs of the population regarding transportation services petrol pumps are providing multiple facilities to the population. Petrol pumps are providing services which focus on improving car requirements.

2. Increasing technology in the washing services has increased the requirement of car washing requirements. Automatic car washing has improved the car services.

3. Changing factors such as smart living, lack of proper time, increase pollution, changing climatic condition etc. has led to increasing use of car washing services.

4. Car washing services also have enhanced the environment quality as it reduces the dirt & unhygienic environment and improves the environment quality as well (Helkkula et. al., 2012).

Questionnaire result

1. Through the questionnaire survey, the maximum respondent replied that most appropriate place for car washing services is at petrol pumps. These are convenient as well easily traceable.

2. The respondents agree to the fact that car washing services are required for more than 3 times in a month. This increases the need of the car washing services for the car users.

3. The survey also discloses that automatic car washing services are more favourable and provides timely & effective service.

Implications of the findings-

The entire research report has provided findings related to the research report. The findings provided immense information regarding the provision of car washing services at petrol pumps of the cherry brook. The implications of the findings are as follows-

1. There are 2,500 car washers in Australia and the need for car washers are increasing constantly with changing trends. The various changing factors are increasing pollution, changing the climatic trend, increasing number of cars owners, changing technology and most importantly, increasing environmental concern are the factors that implied the changing trends of the car washing services (Sinnott et. al., 2012).

2. Car washing activities extract various bad elements that adversely affect the environment. Therefore, advanced technological equipment must be used in car cleaning equipment. These implied that automatic car washing services must use technological advancement.

3. The findings provide information such as constant cleaning of cars increases the time period of the cars and the longevity period of the cars also increase. The car washing services include the activities such as washing all the parts of the car through the foam, polishing of cars, changing engine oil, drying car and checking other essential parts of the car. All these processes improve the time period of the car.

4. This also provides information related to the difference of the demographic areas. Different types of customers usually, compare the services and prices of different regions. Therefore, there must consistency and accuracy in providing services.

Findings through Primary source

1. The data collected through primary source reveals information such as car owners finds petrol pumps as the most appropriate place for car washing services. Car washing services are highly required by the car users.

2. Car owners provide information such as petrol pump stations must provide a varied mode of payment for washing services. This would promote all types of demographic people and this will also facilitate people to pay at their convenience.  

3. The survey provided information regarding the increased use of automatic washing services. Increase use of automatic washing services will reduce the harmfulness to the environment.

4. An automatic service provides efficient and effective services to the customers. This provides extreme professional services to the customers. This will enhance customer satisfaction & customer retention.

4.3 Recommendations

The entire research analysis and interpretation have provided varied information regarding the research topic. The major findings are that car washing services are most appropriate at the petrol pump stations in Cherry brook. Petrol pump stations are the common place where all the cars go on a regular basis. Therefore, washing/cleaning services at petrol pumps will increase the awareness regarding the car washing services. The following are the recommendations on the basis of the research project-

1. Car washing services include various processes namely, washing through the foam, cleaning varied vehicle parts, correcting the internal part of the car such as brakes, gears etc.  These processes extract various bad effluents which adversely affects the environment. Therefore, proper discharge of such effluents must be done, to protect adverse impact on the environment (Graham, et. al., 2011).

2. Car washing services at petrol pumps must be provided 24-hours services. This facility will provide convenience to travellers.

3. Car washing services must be mandated for all the car users. There should be proper record maintenance for the washing & maintenance of car with every car user. This will help in environmental safety & secure.

4. Petrol pumps should use all types of payment services for the customers. This will avoid any form of inconvenience and will allow all types of car users to avail of car washing services (Graham, et. al., 2011).

Chapter 5: Conclusion and Future Work.

5.1 Connection of research topic with research results

Car washing services are highly required in the changing circumstances. Changing factors such as climatic change, increase pollution, increase environmental harm etc are responsible for increase use of washing services in suburbs like Cherry brooks (Wolfson et. al., 2011). Petrol pumps are a common place. Every car user visits petrol pump on a regular basis. Cherry brooks petrol pumps stations provide various facilities, in addition to, petrol facility like washing facilities, repairing facilities etc (Johnson & L, 2012).

Through the research result, it is evident that washing & cleaning services are increasingly required. These services must be provided that at convenience place so that car owners find it easy to get into that place. Petrol pumps are the most common place and appropriate place for car owners. According to the research, these services must be at affordable pricing as pricing affects the number of times of services. The research further resulted that petrol pump stations are the offering number of attractive services for attracting car owners and car users; this is ultimately helping in promoting and increasing awareness regarding the car washing services. The research further analysed that automatic and advanced technological services also enhances and increases the car washing services. The more professional & cost-effective services are provided, the more customers are aware of the importance of car washing services (Genuino, et. al., 2012).

5.2 Suggestions for Future work

1. The research project is formed to know the facts & figures related to a research topic. This is quite a lengthy process. Collection and analysis of the entire research work take time. Due to the limitation of time, this research project has focused mainly on limited facts & figures. The future research project must take the proper time to make accurate findings and proper interpretation of the data compiled (Mertens & D., 2014).

2. This research project has made use of mainly mixed research methodology. And the techniques used for conducting the research are namely, Questionnaire and literature review. Though these techniques have provided immense information for conducting the research but there are many other techniques which can also be used for conducting the research project for more getting a more accurate result (Mertens & D., 2014).

3. The major limitation of the current project was that the survey conducted was restricted to a limited number of respondents. Though the selected sample represents the total population sample but due to the small size of the sample, the level of accuracy is limited. Therefore, future research can be conducted through a large number of samples.   

4. Reliability & validity of the research findings is the biggest issue in any type of research. Greater accuracy is required in the results & findings so as to increase the reliability factor of the research project. Therefore, in future work, there should be more evidence for authentication of the research project (Smith & J., 2015).

5. Lastly, it can be concluded that research projects help in developing the intellectual and knowledge base of a researcher. Therefore, it must be conducted in the truest & fair means.

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