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In the Peoples Republic of China, Ford Motor (China), Ltd. perfectly builds, directly imports and largely sells cars in a successful manner in this given region with a lot of perfection. It also offers care services and operates dealerships to a great extent. The concern has a research and engineering center that is located in Chongqing within the Peoples Republic of China. In 1995, the said concern was founded successfully. It is perfectly based in Shanghai. The said concern operates in a successful manner as a subsidiary of Ford Motor Co. On the other hand, Ford Australia is a professionally successful concern that is considered as the Australian subsidiary of Ford Motor Company. The said parent concern is an American company. This particular parent concern was founded in 1925 in a successful manner in Geelong, located in Victoria.
It is largely regarded as perfect outpost of Ford Motor Company of Canada, Limited in the international open market. It is to be remembered that at the said particular time, Ford Canada was considered as a separate concern from Ford USA. According to the experts and specialists in this particular field, Henry Ford had grandly granted the direct manufacturing rights in a successful manner to Ford in British Empire and later countries that were included in the list of Commonwealth excepting the United Kingdom to Canadian investors. Even though the culture and geographical region is entire different, the said both concerns has proved doing business with its long list of esteemed existing customers and potential customers with a lot of perfection.
Relevant Report Sections
Ford Australia offers its long list of esteemed existing customers and potential customers as of April 2013, current passenger cars that includes Ford Falcon, Ford Fiesta, Ford Mondeo and Ford Focus. On the other hand, the current commercial vehicles comprises of Ford Transit Ford Ranger and Ford Falcon Ute. The said concerns initial products in the domestic market were Model Ts that was assembled in a successful manner from complete knock-down (CKD) kits that were largely provided by Ford of Canada. In 1960, the Falcon was lunched which is originally a U.S. successful model which was grandly introduced in Australia. The said vehicle was perfectly adapted to Australian road conditions and requirements of their esteemed existing customers and potential customers. In 1972, esteemed customers witnessed the release of the XA model that is the Falcons have been successfully Australian designed with a lot of perfection. The said concern also produces a four-wheel-drive model known as the Territory. The said concern is the only Australian car manufacturer that perfectly designs and successfully manufactures its own engines which is regarded as unique high-volume (Tedlow, Richard, 1999).
According to the official version, Ford Australia announced in May 2013 that the concern would immediately stop manufacturing cars after nearly 88 years mainly due to plummeting sales and soaring manufacturing costs. The said concern released in a successful manner its annual financial report, that indicated a loss of approximately A$141m dollars which is equivalent to £90m/$136m after deduction of tax for the financial year of 2012. Over the past five years, the concern witnessed a total loss of about A$600m and in 2011, a loss of about A$290m. These facts and figures directly result in 1,200 staff that loses their jobs in this said concern (Williams, Karel, Colin Haslam and John Williams, 1992).
Ford Australia has two primary factories, both in Victoria: located in the northern Melbourne suburb of Broadmeadows and in the Geelong suburb of Norlane. It is to be highly noted that Ford has also in a successful manner designated as perfectly one of five full service Regional Product Development Centre that is offered specifically for the African and Asia Pacific regions with a lot of perfection. It is to be remembered that wide range of products successfully launched so far comprises of the newly developed the new Ranger, the Ford Ikon and Bantam ute in South Africa plus Ford Fiesta and Ikon in India in a successful manner for the said open market that comprises of long list of potential customers and esteemed existing customers (Thomas, Robert Paul, 2009).
Ford Australia initially commenced through assembling Model Ts. On the other hand, the concern introduced in a successful manner new models, which were fully assembled in Australia. It is to be highly noted that from 1981 until September 1994, the Laser was successfully produced in the grand Ford's plant located at Homebush in Sydney and later the said plant was closed, after which products were directly imported from Japan for the esteemed customers in the given open market with a lot of perfection (Wilkins, Mira and Frank Ernest Hill, 2011). It is to be remembered that in 2002, the Laser was immediately replaced through the European Ford Focus. It is presently offered in hatchback variants and sedan with a 2.0L engine that is perfectly one of the significant market leaders in sales. Since 2004, the Fiesta which is a global Ford product has been offered to the long list of potential customers and esteemed existing customers in the given open market to a large extent (Wik, Reynold, 2009).
It is to be remembered for the month of March 2014, that Ford China has officially reported an immediately increase in sales. The concern sold approximately 103,815 units last month in a successful manner, which really marks up nearly 28% perfectly over the year-ago period in the given domestic market. The concern’s initial quarter 2014 sales immediately increased by nearly 45%, to approximately 271,321 vehicles, when compared with the similar period in 2013 with a lot of perfection (Watts, Steven, 2005).
Conclusion / Recommendations
The success story of Ford Australia and Ford Motor (China), Ltd largely based on its perfect master planning and proper implementation of its given strategies in a successful manner in the given domestic open market and given international open market with its long list of potential customers and potential customers with a lot of perfection. In the present scenario, Ford Australia and Ford Motor (China), Ltd operates in a successful manner. It is to be highly noted that even in a dynamic and complex related given environment that is largely invariably changing under certain given circumstances and situations with a lot of perfection. It is to be highly remembered that the process of communicating effectively and efficiently across given national borders indirectly and directly impacts all stages of given domestic and international business widely ranging from the process of provision of high-degree of customer support, packaging design, marketing channels and promotional activities, public relations, customer communication and its perfect engagement, brand communication and to the use of social media in a successful manner to achieve the pre-determined goal.
In the present scenario, print and electronic media plays a significant role in boosting the activities and tasks related to promotion and marketing for Ford Australia and Ford Motor (China), Ltd. It is to be remembered that print and electronic media that caters to the English speaking communities can be perfectly covered by Ford Australia with its assistance. On the other hand, Ford Motor (China), Ltd has to take the assistance of the print and electronic media that cater is the Chinese languages in order to cover the long list of potential customers and existing esteemed customers in the given domestic market with a lot of perfection. It is to be remembered that Ford Australia and Ford Motor (China), Ltd uses its official websites with all details and information plus customer support chat facilities to assists its the long list of potential customers and existing esteemed customers in the given domestic market to a great extent. Moreover, Ford Australia and Ford Motor (China), Ltd perfectly used email facilities to reach its esteemed customers for the exchange communication under any given situations and circumstances prevailing in the given domestic open market and international open market with a lot of perfection.
Ford Australia and Ford Motor (China), Ltd has learned over come the cultural differences in the given region of operation in a successful manner. Most of the hurdles related to said region of their promotional and marketing activities and tasks are carefully handled with a lot of perfection. The main agenda of Ford Australia and Ford Motor (China), Ltd is to obtain customer satisfaction with a wide range of its products and services in the given domestic open market and international open market to a great extent. Ford Australia and Ford Motor (China), Ltd uses catalogues, brochures, leaflets and pull-out sheets to provide various details and communication related to its wide range of products and its related services to its long list of potential customers and esteemed existing customers in the given domestic open market and international open market to a large extent.
Ford Australia and Ford Motor (China), Ltd are doing extensive research studies activities in order to under its given domestic open market and international open market in order to reach its esteemed customers with perfect mode of communication with a lot of perfection. On the other hand, there is a need for meeting the major and minor challenges under any given situations and circumstances to a great extent.
- Tedlow, Richard S. (1999) "The Struggle for Dominance in the Automobile Market: the Early Years of Ford and General Motors" Business and Economic History 1988 17: 49–62.
- Thomas, Robert Paul. (2009) "The Automobile Industry and its Tycoon" Explorations in Entrepreneurial History 1969 6(2): 139–157. argues Ford did NOT have much influence on US industry
- Watts, Steven. (2005), The People's Tycoon: Henry Ford and the American Century
- Wik, Reynold M. (2009)Henry Ford and Grass-Roots America. University of Michigan Press, 1972. impact on farmers
- Wilkins, Mira and Frank Ernest Hill, (2011)American Business Abroad: Ford on Six Continents Wayne State University Press,
- Williams, Karel, Colin Haslam and John Williams, (1992), "Ford versus 'Fordism': The Beginning of Mass Production?" Work, Employment & Society, Vol. 6, No. 4, 517–555
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