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Cultural Safety in Health Care Proof Reading and Editing Services
Mass media has been used widely to expose messages to large populations through ways like television, newspapers as well as radios and the internet. The exposure to these messages is generally passive and addresses such issues like marketing of products, strong social norms and other behaviors which are brought up by people’s habits or addiction. The content that the media covers day-in-day-out has a great influence and impact on the population of the nation, the death rate, diseases, and infections relating to people’s social norms (Schwitzer et al, 2015). Therefore, media can bring about positive changes or negative changes in the health care consumer behaviors both by health care systems as well as the general public. This piece of work will analyse the media of Australia, including print media, internet, and the broadcasting media and discuss the role it has played in the current health care system as well as the power it has. Additionally, it will also discuss the influence and impact that the media has on the health care system of the multicultural society of Australia. Two relevant and related media articles will be selected to discuss the influence they have in health care safety.
Media has an extensive role to the public and the government, not only in Australia but also in all countries in the world. McNair (2016) says that the Australian Broadcasting Corporation is a broadcaster which provides such media as radio, television, mobile and online services to Australians and also overseas. These broadcasting services offer programs which are of a high standard, comprehensive and innovative in informing, educating, entertaining and promoting diversity of culture in the community of Australia (Flew and Swift, 2015). The Australian Broadcasting Corporation has a role of ensuring democracy in the nation. It is through the media they provide where the journalists and other concerned groups or organizations let their interests be known (McNair, Flew, Harrington and Swift, 2017). The media also checks and ensures balance in politics and the general democracy of the citizens.
Additionally, politicians use the media during campaigns where they are featured in Newspapers, live in televisions and other media such as Facebook. Through these forums, they communicate with the general public by convincing them of their power and ability to serve them. They lay their intentions, plans, goals, and objectives as well as their strategies to ensure full service to the Australian community. The journalists collect information from the public and air-out their opinions and interests concerning the political sector. Moreover, McNair (2016) suggests that the on-going projects and programs that are beneficial to the lives of the public are also brought to them through the media. For example, pictures of the projects in progress are shown in televisions, newspapers and the internet for the public to be aware of what is going-on.
Programs such as on public training and awareness days are also shared through the media where the public is enriched with knowledge and skills that help them in different forums, events and situations as well as their overall survival in the community (Andersen, Edwards and Wolfe, 2017). The media also acts as a non-governmental organization where it makes the public understand the problems that are existing in the government and hence provide an opportunity for them to express themselves to the government (McNair, 2016). This, therefore, gives the media the power to balance and control the power of the government, avoid autocracy as well as tyrannical rule. This linkage of the media between the government and the citizens gives them the power and command to not only controlling information flow but also nature of debates that form political life in the democratic liberty of the nation as a whole.
Brennan, Durkin, Cotter, Harper, and Wakefield. (2017)argue that mass media campaigns are continuing to be more intense and significant in the control of tobacco in Australia. The media has for a long time provided education to the public by making them aware of the health hazards that are related to tobacco usage mostly to the youths. The possible side effects, as well as the long-term effects, are exposed to them through televisions, newspapers, internet and other relevant magazines. Therefore, those who had not yet started smoking tobacco are encouraged not to start it up while those who had already began smoking are advised and encouraged to stop. The organizations and companies which produce and sell tobacco are restricted of advertising the tobacco to the public (Wakefield et al, 2015). High charge rates and taxes of advertisement are put in order to discourage and scare them off from advertising their products. The media has also done investigations on approved schools, anti-smoking clinics and other relevant institutions that provide significant help to people who have already been addicted to the tobacco and have faced serious challenges in quitting.
Waller, Dreher, and McCallum. (2015)say that the media has three key effects on health. Firstly, media helps the health care consumers to learn more extensively and acquire the correct, accurate, effective and reliable information and knowledge concerning health. Secondly, media influences health consumers on the attitude and value they put on their health and thirdly to help the consumers to establish new safe health behaviors. Rolls, Hansen, Jackson and Elliott (2016), however, argue that most media help in changing knowledge and awareness easier than changing the behavior of health consumers.
Media not only plays a significant role in health consumers’ lives but also in health professionals. Mostly the online media has a great role because experts learn about medical advances by use of mainstream media first before they are brought into the real physical application and use. It is notable that health news seems to influence the general public’s behavior and expectations more than the public awareness campaigns that are organized by government organizations. The media in Australia exposes consumers to fraudulent as well as exaggerated claims concerning health services and products. They are, therefore, made to make informed choices where they are informed and exposed to health products and services which are effective and safe. Duckett and Willcox (2015) argue that information and reports about interventions in health tend to be more accurate, reliable and complete in newspapers which are less sensational than information and reports in the internet.
In addition, Fernandez-Luque and Bau (2015), argue that most health professionals do not have the effectiveness and efficiency of gathering information concerning health from the public consumers. This then gives journalists the power and the role of interviewing and using other techniques in order to come up with information that would be helpful in the improvement and development of health care system. This is because journalists undergo training where they acquire investigative skills, independence, accuracy, and criticism. Moreover, through experience, journalists acquire more investigative skills and make significant connections and networks that would help in gathering healthcare-related information. However, Rolls, Hansen, Jackson, and Elliott (2016) suggest that some specialized skills, judgement, and knowledge are very significant in carrying out healthcare-related studies and investigations. He adds that studies that are poorly designed may produce information technology which is misleading and may be very harmful to the consumers.
An article that was released on 28th September, 2018 in the Mirage news states that the Minister for Senior Australians and Aged Care, Honorable Ken Wyatt, promised to get committed to partner with other colleges, organizations, and associations in order to improve the health and the well-being of the people of Aboriginal Torres Strait Islander (Theresia, 2018). The Australian Health Ministers have planned to use Closing the Gap platform to achieve this objective. It is said that on 12th September, Minister Ken Wyatt brought this motion in the Parliament House where he encouraged the discussion of the involvement of the government in this platform. This workforce plan is supposed to be developed before 2019 and this idea was greatly welcomed by the partners of the platform.
The key priorities of this workforce plan is to ensure that the peoples of Aboriginal and Torres Strait Islander have a cultural safety and that they have access to health care services. This is to be achieved through increasing the number of doctors, nurses and other significant health workers who will increase the service of health care to families and communities in this area. National Aboriginal Community Controlled health Organization CEO, Ms. Patricia Turner, supported that the actualization of this plan will be realized through partnership as well as the integration between health care providers and community controlled services. Many senior officers and partners acknowledged the importance and the need to support this workforce plan in order to improve the health of the Aboriginal and Torres Strait Islander peoples (Theresia, 2018).
This article has influence in that the people of Aboriginal and Torres Strait Islander have built a positive attitude and expectations towards the senior officers in the Ministry of Health as well as the entire government in ensuring their safety and well-being in terms of health. Additionally, the media played a great role in updating the people of this area about the efforts that the Ministers have put. They are therefore aware of what is going on in the country in terms of their health assurance. They are also informed of their role in ensuring their health safety (Hyland and Jiang, 2016). Other organizations, associations, and colleges that may also be willing to partner with this workforce plan are informed through the media of the plans that are there as well as the expected outcomes. They can, therefore, be part of this partnership in ensuring the health and well-being of these people. However, this article has a negative influence in that the Aborigines will realize that the services and conditions of their health care system was not well-managed, did not have the right conditions and that the health care providers may have not been qualified. By the time these plans would be effected, the Aborigines would have a negative attitude towards seeking medical services from the hospitals because they have the belief that the conditions are poor. More deaths and unhealthy behaviors may hence be witnessed in these people.
Gallagher (2018), a BBC news writer wrote an article on a study that was carried out in US and Australia about the effect of Aspirin to women over the age of 70 years. He argued that Aspirin has health benefits to people who have or who have had stroke or heart attack by thinning the blood and reducing the risk of getting a repeat attack, but has no proven benefits to healthy people who are above 70 years. He cautioned that Aspirin to healthy people who are over 70-years-old pose the risk of having internal bleeding which is very fatal. Additionally, experts discouraged the use of this medicine without the doctor’s prescription. People tend to take this medicine with the mentality and belief that the medicine will reduce the chances of contracting cancer. However, Gallagher (2018) argues that research has been done severally and there is no evidence to this. He adds that those who are currently taking Aspirin under medication conditions prescribed by the doctor should not stop taking it as this may cause other problems and complications to health.
Doctors and other health care practitioners who were not sure whether to prescribe Aspirin to patients or not are now put in light through this media article. In addition, individuals who had had the belief that Aspirin reduces one’s chances and risks of contracting heart problems and cancer have now been informed, and it is expected that they will change this belief. This information will help reduce health cases that are brought about by this wrong-usage of Aspirin hence reducing congestions in hospitals and as well reduce death rates (Brand and Todhunter, 2016). People will now engage themselves in safe health practices and behaviors.
It is evident that media is very critical and significant in transforming the health care system in Australia. Through the media, changes in attitude, beliefs, and behavior are enhanced in relation to health care. This reduces unhealthy practices and death rates among the public citizens. However, it cannot be denied that there are also negative impacts of the media in getting involved in health care issues. Such effects may result from misleading information to the public.
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