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Communicating Corporate Social Responsibility Assignment Help
Corporate Social Responsibility (CSR) is the corporate approach, which involves activities that benefit the social wellbeing and environment. A business's CSR can contribute to the development of the economy in various ways, from donating to charities and NGOs to implementing pollution free business operations.
The company Flight Centre Travel Group (FCTG) was established in 1982 and the headquarters is located in the city Brisbane, Australia (Flight Centre Travel Group, 2017). The company is one of the largest travel agency companies in the world and now has 40 brands and has a turnover of $18 billion. It currently has 2800 business in 14 countries and employs 20,000 people across the globe. The company has formal structures and methodology set up in Australia to support its corporate social responsibility stage. FCTG currently supports four Australian charities- Bush Heritage Australia, Redkite, Youngcare and Foodbank Australia (Evans and Sawyer 2010). To support the important causes, it also utilizes its accumulated funds to contribute. It contributed $3.3 million to Queensland flood and NZ$1 million to Christchurch earthquake. The company encompasses the following developed programs and initiatives-
FCTG is attempting to lessen office-related emissions by taking up various activities (Marchoo, Butcher and Watkins 2014). The organization’s tie ups with various other environmental groups has resulted in providing options for its customers to choose their emission rates.
Recycling and Waste Reduction - FCTG has found ways to diminish its waste. The following are the ways
1. Making sure that the recycling bins are easily accessible and available
2. Printing data only when it is vital and moving towards twofold sided copying (Du and Vieira 2012).
3. Reduce the use of packaging materials
4. For printed materials, it tries to utilize reused, unbleached, 100% post-consumer paper
5. Lessening the quantity of duplicate memberships to periodicals, magazines and trade journals
6. Making online publications, whenever possible (David 2017)
7. Giving old PCs and phones to charitable organizations for re-utilization
Energy Consumption- FCTG is effectively attempting to decrease energy utilization in the following ways:
1. utilizing the sensor lighting in most of the head office areas
2. introducing power effective lighting in new tenancy region, including open arrangement workplaces and meeting rooms (Jenkins, Ian, and Roland Schröder 2013).
3. Reducing the usage of air-conditioners and reducing the after hours work.
4. introducing blinds to limit cooling and expenses of heaters
5. Utilizing multi-usage gadgets to decrease the quantity of appliances being used (Capriotti 2011)
6. Urging staff to turn off machines and gear when not being used and
7. Utilizing energy productive appliances
Shop Design – The organization for its retail shops has started a environmentally sustainable design program. This follows the below mentioned:
1. fit-out materials, including utilization of timber
3. signage and lighting
4. water apparatuses and fittings (Haski?Leventhal 2013)
Every company tries to serve to the sustainable development, which helps the economy to develop as well. The CSR report of the companies reflects the company's contribution to the development of the environment and society. CSR activities also help to boost the reputation of the companies.
Jenkins, Ian, and Roland Schröder. Sustainability in Tourism. Springer Gabler. Germany, 2013.
Capriotti, Paul. "Communicating corporate social responsibility through the internet and social media." The handbook of communication and corporate social responsibility (2011): 358-378.
David, Leslie. 2017. http://. "Tourism, tourists and sustainability." Tourism Enterprises and the Sustainability Agenda Across Europe (2012): 15.
Du, Shuili and Edward T. Vieira. 2012. "Striving For Legitimacy Through Corporate Social Responsibility: Insights From Oil Companies". Journal Of Business Ethics 110 (4): 413-427. doi:10.1007/s10551-012-1490-4.
Evans, Nina, and Janet Sawyer. "CSR and stakeholders of small businesses in regional South Australia." Social Responsibility Journal 6, no. 3 (2010): 433-451.
Haski?Leventhal, Debbie. "Employee engagement in CSR: The case of payroll giving in Australia." Corporate Social Responsibility and Environmental Management 20, no. 2 (2013): 113-128.
Marchoo, Witchuta, Ken Butcher, and Mike Watkins. "Tour booking: Do travelers respond to tourism accreditation and codes of ethics initiatives?." Journal of Travel & Tourism Marketing 31, no. 1 (2014): 16-36.
Flight Centre Travel Group, 2017. "Corporate Social Responsibility". Flight Centre Travel Group Limited. http://www.fctgl.com/about-us/corporate-social-responsibility.