
HI6006 Competitive Strategy Editing Service
Delivery in day(s): 4
E-commerce is emerging business concept that is encouraging the business of organization and developing opportunities to expand the operation in large geographical areas. By using the internet tools like website and smart phone application, organizations are offering products and services in customized manners to the consumers (Rayport and Jaworski, 2002). Project Prototype and Digital Entreprises will analyse the concept and scope of e-commerce business by discussing benefits and disadvantage with respect to business functions. This term is attractive as people are also showing interest in using the functions and services of e-commerce websites and applications that provide better buying and delivery options. Moreover, project prototype and digital entreprises the payment options and process to place order and get the full benefits by using services of online sites of organization and e-commerce.
E-commerce refers to development of business by using internet sources that give the opportunity to directly engage with the customers and vendors. By using the internet operations customer can perform the cashless trading by using the net banking, Debit and Credit card and cash on delivery options. The business owner can website prototype according to business functions such as retail, auction, real estate and etc. That offer detail information about the products and services with comparison to other alternative products of different brands (Rayport and Jaworski, 2002). This is future of business in which customer have power to select products and services from different organizations.
SWOT Analysis of Ecommerce Website: SWOT analysis refers to evaluation of strength, weakness, opportunities and threat that would influence and affect the business possibilities. The management of organization can consider the following major outcome of e-commerce SWOT.
Strength | Opportunity |
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Weakness | Threats |
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From the analysis it is being carried out that changes in business environment, technology, and privacy as well payment regulations are the major threats for e-commerce business. In addition to this, fake websites and less interaction with the customers and supplier are also creating issues for venders. E-commerce is fast and effective, financial transactions can be made from anywhere in the world (Qin, 2010). This has provided easy options for buyers to select the product buy and transfer the funds for products and services. This approach is user-friendly and consumes less time to choose the products and payment mode according to needs. In addition to this, development of mobile applications is also encouraging the economics for business that is easy to process. In addition to this advertising is inexpensive in online mode as compared to local sellers.
Some general advantages of ecommerce:
Some disadvantages of ecommerce:
What our proposed system does?
The e-commerce website sells and rents movies to the customers. The website allows the consumers to search the movie library by different criteria like actors, years etc. There are two options available for the users. The customers can either rent a movie or buy a movie from the site. In case of buying the movies the customer could request for a CD/DVD of the movie to his address or can download a movie. Customers can also
The main goal of the organization is to provide the customers with different entertainment products like movies, videos etc over the e-commerce website. The objective of the organisation is to provide with quality videos. The selling process is accurate as the consumers can search the videos over the website. The customers could preview the video so as to assess the video quality and be sure of the product before buying. The website also has an easy return policy which has helped in building the customer confidence. The payment gateway is implemented using a secure layer as a result of which there are no chances of any fraud. The website allows the consumers to rent a movie which allows them to view the movie on the site within the defined rented period. This strategy allows the organisation to meet the needs of people with limited budget. Rather than buying the movie they can rent a movie within the limited budget.
For an e-commerce website to be successful it is important that the website should be easy to understand in terms of the functionality, navigation (Wang, 2008). The website should be responsive and should engage the customers. Some of the functions of the website are:
In the website developed for selling of movies, B2C model has been used. B2C model helps organisations to connect with the large number of consumers and suppliers on the daily basis. Getting all the activities done online helps the business at a large extent and supports with the competitive advantage over the conventional transactional methods. The websites would implement strategies for shopping online in order to maintain the customer traffics towards it. There must be certain special discounts, attractive offers, gift vouchers, coupons, etc. which would pull a large customer base towards it (Crespo and del Bosque, 2008). The competitors must also be kept in mind as they are the major factor that helps in bringing innovations and certain changes. Effective measures must be adopted on regular basis to bring more improvements with respect to the changing trends, fashion, choices of the customers and technologies to be concerned during the decision making process.
In the website developed for selling of movies, B2C model has been used as the business is directly selling the products to the consumers and no third party is involved in the selling process. Customers have the facility where they can directly view the products and order and pay on the website (Crespo and del Bosque, 2008)
In the proposed solution, the customer can pay online to buy movies. The payment is processed through a payment gateway. The payment can be done by the consumer by modes like online transfer, payment through, cards, paytm wallet, PayPal etc.
E-commerce has several advantages; however there are several risks associated with e-commerce. The important information of customer could be revealed and be cheated as some of the websites does not implement any of the security to the payment modes and no privacy issues are undertaken. The websites of ecommerce totally depends on the internet connectivity and are useless without it (Wang, 2008). It even gets affected with the speed or network issues, system faults, etc. It is very important for the e-commerce websites maintain a backup of the data online so that it could be recovered in future if needed. The licenses must be kept updated as to avoid any of the legal conflicts (Palvia, 2009). There might be some issues in the policy of returning the products as it is not always necessary that the expectation of the customer meets the actual received products. It might occur that the seller denies accepting the returns and providing the customer money back. It is very much essential to eliminate these types of offenses for the sellers who desire to attain success in the online market and make the customer segment satisfied and delighted who will promote the products and services around their surroundings.
In the case of our e-commerce website, information security measures have been implemented in payment gateways. Use of secured layer has been done which has allowed preventing any kind of fraud and has allowed in direct communication between the customer and the business as there is no third party is involved. Following shows the payment gateway integration in the website:
In the present times, it has become a necessity to adopt the technological aspects in carrying out the business activities. In order to sustain in the market and attain growth through globalisation it is very important to have technological association in the business activities. It had become the major demand for the development of business activities in the market. Digital transformation are been adopted by most of the organisation to compete with the other industries for longer period of time. Ecommerce had provided the businesses with a new base to establish them among the customers. Ecommerce had not only supported in the development of the business operations but had also helped out in promoting the goods and services effectively.
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