HI6006 Competitive Strategy Editing Service
Delivery in day(s): 4
Global information system we can discuss about the development of new technique or project by starting new project and for project require investment. IBM is a leading IT company which can render various services and products to their users. The services rendered by the IBM include development and maintenance of software, independent validation services, consultation, BPO services, technology consultation services, product engineering and software engineering services. IBM get engaged into new business of manufacturing, marketing and selling of their innovative product “Digital Tabletop”. In respect to make investment in their new project IBM can contact Angle Investors for their support. In context to analyse, transfer and mitigate the risk factors IBM can make a effective risk managementplan. Global information system we can also discuss the requirements of the IT infrastructure which can provide effective combination of hardware, software and other essential facilities which become useful and essentially required in context to develop, test, control, monitor, deliver and support the IT services of an organisation.
Letter of Transmit
IBM Global Services
Dear Mr. K. Thompson,
In today’s competitive era Techno tabletops become a most innovative concept which can provide an effective benefits to the organisation in context to grow in the market as it can support both physical as well as digital media activities. Techno tabletops can provide an facility of getting face to face traditional synergy settings. The implementation of the Techno tabletops helps in increasing the business intelligence and due to this there is an increase in the usage of network, software and hardware. There are sufficient and effective differences between the traditional tables and the techno tabletops used in an office, as it is an innovative concept which can replace the conventional desks and helps in getting effective and efficient outcome from their various activities. Paper work and documentation process can be controlled and provide a effective confidentiality with the help of the techno tabletops as it also helps in reducing the usage of papers and also save the space.
By implementing the techno tabletops in the offices their employees can make them use very comfortably. As they get flexibility in order to perform activities as the information they need to perform activities are stored in their tabletops. They are light weight so that they can be handled easily. It also provides various benefits like, cost effective, provide sufficient memory in order to save the data, video conferencing facility, accessed easily and also provide security as it can restrict the unauthorised access.
On the above content if you persists any query, please contact Mr. J. Peterson (CEO) at 5566709.
Enclosure: Information report.
In this project report we can discuss about the innovative product developed by the IBM Global Services named as Techno tabletops. In the report we can discuss about the product details and it can prove efficiently that Techno tabletops can provide effective benefits to their respective users in an efficient manner as it can be prepared by making various combinations which helps in getting the effective and efficient results and also reduce the error possibilities and helps in delivering high performance. There are various other benefits also such as it is a cost effective product, multi tasking, flexible and adjustable and with the help of the remote it can properly managed and controlled. These all benefit come with a single product which is Techno tabletops. We also discussed about the profile of the company as it is leading IT Company and provide various products and services to their customers in an effective manner such as IT infrastructure, BPO services, software development and maintenance, consultation, etc. in the report financial statement also get attached in respect to get the investments from the Angle investor’s.
IBM is a giant organization dealing in the manufacturing of the computers and its accessories. It is also involved in the computer applications segment where much popular software is built within the boundaries of this company. They are concerned with many of the organizations and hence the portfolio they are having is high and unanimous. The company is serving the global world from past many years and hence they have a diverse recognition in the world and they accounted highest individual personal laptops sale in Asia.
With the influx of technology and increase in the massive competition the company is now expanding the business in different and diverse products to make the achievements higher and growing potential. For the above purpose they decided to launch a unique combination of the table tops which are new to the market and hence are very effective in achieving the mass contribution of sales as well as making the organization profitable. Hence the company launches a Techno Tabletop which consists the unique features of the table as well as the laptops.These table tops are very techno friendly as well as cost effective making the users comprehensive in usage and getting used to it. This techno table tops are also used as table where the person can use the space for putting their other personal equipment’s as well as electronic items. The table tops are also saving a great place as many users are able to sit on a same table and can use the table tops effectively and efficiently. The table tops are available in generally two shapes where the round table is more comprehensive and able to provide more space and the square table which is limited is available in multiple of two people.
The supply can be exercised very diligently as the product is very new to the market as well as the concept is totally unique and different and hence once the product is launched there might be a situation of the scarcity in thetotal cover of orders. Besides these table tops can be utilized in the multinational companies who have generally the problem related with the resource space utilization and hence are finding different ways to make the seating arrangements. A survey based on the table tops provides us the details that using the table tops can provide an extra space of 2.4 resources per 4 persons. This data is huge and hence the table tip concept will definitely be successful. Although the concept is not limited with the MNC they can approach these to public offices, home based usage, educational institutes and etc.
There are several issues and challenges with these table tops which can be assessed as follows:
The above all the issues and challenges are thus inconvenient for the user but the proper circumstances of the regulations and set policies can make a great change in the situations. If the company IBM can develop the policies in the direction of non-compromising with the quality whether the table tops are used rough or fair they can achieve a significant position with the same product. The possible and probable solutions forthe situation are as follows:
IBM should develop the process dynamically and hence the policies and procedures in this direction should be adequate and solving the purpose of maintains the quality in the product. Hence they can improve the picture quality and sound quality by using some gorilla glasses techniques to make the screens rust and dust proof and scratch resistant. They can get more space hard disks for the table tops to remove the memory problems and can use the high power battery so that the table tops are easy to lift and convenient to work on different places.
There are many competitors of the organization giving tight and fierce competition in the industry. These are TCS, HCL, and Wipro etc. They are also having their diverse portfolio to gather the clients form the different bases and increasing their earning potential to make maximum of profits.
The all competitors above mentioned are dealing with the electronic computer and related devices which are giving tough competition to the IBM. Also they are providing various software’s services and freelancing services making the adequate development in the organizational behavioras well as fair path of their growth and expansion.
There are many diverse customers will be helped out by the initiative of IBM technologies as the concept is unique and fairly reasonable with the space utilization of the offices which are very limited in the present scenario. The customers thus targeted are professionals working in the business outsourcing etc. where the computer requirements are must. As the table tops are having some distinct features the public will be impressed and attracted by its space utilization. With these retail customers there are giant organizations and big institutions which will also be able to purchase these mechanisms in a short while as they also want to be equipped with the technology of the space utilization.
The segmentation of the market by IBM technologies for this unique product has been developed as follows:
The customers are selected with the demographics. Hence in the demographics a culture is followed and understand where the company needs to launch the product to satisfy the desire of the consumers else their might be a risk of failing the launch.For example, IBM technologies want to launch the new Techno table tops in Bhutan, an Asian country. Bow thinking critically over the situations of the Bhutan we will find that the demographics will not accept the product like this which is in their terms very costly. But in the same prospect if this should be launched in some other European country there might be a very massive response as they account the technology and pursue the progress.
There are various retaining strategies of the product in the market. Before retaining there should be a successful marketing of the product so that it should be recognized by the public and at least the markets should know the existence if the unique concept. With this availability of the circumstances there are various ways of the retaining of the product. These are:
The unique Techno table tops has developed the market so impressive and tall that the key areas in the markets are having great potential for earning as well as pooling out the profits for the companies. The table tops will be initially utilized in the big corporate houses and the educational institutes where the awareness of this product will be spread all across the country and at global boundaries. This will slowly and gradually develop the portfolio recognized and making the great benefits to the company. IBM has thus identified the key areas where they will launch their product successfully and develop the product base on the massive approach.
KPI’s are used to provide the facts and growth indicators on the basis of which organization choose their path of development and expand their business. The main KPI’s in the case of IBM are as follows:
IBM Global Services is a multinational corporation founded in the year of 1911. Headquarter of IBM is situated in Armonk, New York, U.S. With the help of the development centres and the BPO’s all over in the world they can hold global footprints. Company can perform various activities in the service industry into different domains which further can include: manufacturing, aviation industry, banking, insurance, defence, logistics, aerospace, healthcare, education, communication, technology, automotive, finance and capital markets. IBM put its focus on rendering high quality services and they can provide flexible application to their users so that they can make efficient use of it. BPO services rendered by the IBM include combination of technology, process skills and domain expertise.
Business strategies of IBM are as follows: With the help of the New as well as existing customers IBM can expand their business in an effective manner by providing them various types of services.
They can expand their business geographically with the help of BPO services – Asia, Europe, Africa, Australia, etc.
IBM’s corporate structure:
IBM’s relationship with other organisations: IBM can have healthy competitive relation with other organisations. Competitive relation can influence various aspects like potential customers get targeted by other companies; decrease in sales affects their profitability. On the basis of the competitive relationship company can do pricing. The Prices of products and services provided by the IBM get affected due to low prices fixed by other companies. IBM can make effective marketing strategies by comparing competitors marketing strategies as it can get affected as they can change their strategies. They ca segment their market in such a way so that their potential customers doesn’t get affected or get divert towards other companies.
IBM’s relationship with Government: IBM builds a steady relationship with government. As per the company’s policy, employees have to follow the set rules and regulations which are set by the government. IBM adhere the legal as well as moral standard in order to conduct the business. The company’s compliance policy includes code of conduct and also makes sure that their compliance policy can meet the legal requirements set by the government. According to the set rules and regulations code of conduct includes the IBM’s actions and decisions should be consistent in context to their values and objectives so that they can compete with other organisation with full transparency, integrity and fairness. In case if company fail to follow the code of conduct it can be considered as violation of government’s set rules and regulations.
Company can pay their taxes to government on regular basis. In order to solve the conflicts they can took help of courts. The export of company controlled by the government as how much they can pay taxes on their exports in the form of export duties and they have to pay that amount. in order to maintain the effective relationship with government company can effectively follow the set rules and regulations and other standards set by government which also help them in their growth.
A process of planning in order to safeguard the project from the associated risk is known as risk management plan. Project manager, stakeholders and the project team are the responsible bodies for the risk management plan.
Assessment of Data quality
Opportunities and threats will be effectively monitored in order to get the quality data and on certain set criteria’s rate the risk factors.
The quality of data assessed by the Risk management team.
Test of assumptions
Assumptions of project can be revisited in order to ensure the validation of identified risk.
Testing of assumptions get test by the risk management team.
In order to mitigate the risk, risk management team can make efficient use of risk matrix.
Risk Probability and its impact
for probability Scaling of 1-100% will be used:
1-5 rating will be used to measure the impact of risk
Risk management team can make analysis for the future activities by using the impact and probability definitions.
Risk threshold application
Risk can be considered as “Fact” when the risk probability is over 81%.
In context to move forward or solve the factor of risk, business management team can effectively determine it.
Balance sheet of IBM Global Service
Table 1 (Amount is £ million)
Net Fixed assets
Reserve and surplus
Net current assets
Cash in hand
Profit and Loss Statement of IBM Global Services
Profit generated From Operating activities (PBIDT)
Profit after tax (interest included)
Dividend (Dividend tax included)
The above two tables are the financial statements of the IBM Global Services. Table 1 is the balance sheet of the IBM and the Table 2 is the Profit and Loss statement for the three consistent years from the year 2015-16 to 2017-18. The financial statements of the company shows that there is a continuous increment in their revenues and in the business proposal we can discussed about the new project which includes Manufacturing, Digitalmarketing and the selling of our new innovative product having latest technology which is denoted as “Techno tabletops”. There is requirement of around £2000 millions in order to start their new project. In context to the investment purpose IBM can contact the angel investors so that they can make investment in their project and the completion of the project their investment amount can be retain with the company as a revenue.
In the end we can make a conclusion that every organisation is always searching for a new technology in order to get the competitive edge over their competitors. It also plays an vital role in order to achieve the set organisational goals and objectives. in order to make an effective and healthy competition with their competitors organisation can always adopt the effective technology and take care to make necessary updating process within a period of time to maintain its effectiveness. In context to this Techno tabletops is an innovative product and it is an combination of table and a laptop in order to combine the two different equipments in order to make the efficient use of the resources and available space.