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BX3193 Hospitality Industry Assignments Solution
Hospitality Industry is a difficult product-service economic activity in Australia, which besides food and beverage and accommodation delivers a range of ancillary and complementary services in order to meet the needs, demand, and desires of customers. It enhanced the need of safety; protection of health; concentration on health food and ecology; new travel motivation; growing demand for innovative activities; religious and cultural business events; convention facilities and incentive offering has led to the emergence of new trends in the hospitality industry. They offer their customers overnight accommodation, food and drinks, and leisure activities to attract and retain customers. Diversity in the industry is improved and encourages equal employment opportunities to cater to the different needs in the market (McPhail et al. 2015, p. 1820). In the following, an effort has been made to discuss the current and future trends affecting the hospitality industry in positive and negative aspects and provide a recommendation to mitigate the risk.
Current trends affecting the hospitality industry
Wellness and spa hotels
In Australia, nowadays everyone is running after money to meet their expenses and they need to release stress and tension come out of employment. This has led to the emergence of wellness and spa hotels, which includes health promotion, special healthy diet, face and body care, and mental training. It has been gradually done in Australia, as it is a way of stress relief so the hospitality industry is focussing to attract the potential customers. As it has negative impacts as the start-up costs is to be higher and the difference in the quality service, which affects the industry (Han et al. 2017, p.13).
Typical boutique hotels include specially designed rooms and suites, decorated interior provided with many styles, excellent variety of food and beverages, elite lounge bar. This may affect the hospitality industry as the interior should be well equipped and attractive, which induces the Australian customer and industry make profits. On the other hand, if the interior is not so promising then it may not attract the customers and eventually, their needs are unfulfilled and affect the industry in a negative sense (Herstein et al. 2018, p.150).
Australian customers are progressively facing the Internet concepts such as online search and booking or e-payments as a part of everyday life. They have upgraded the technology and industry adapt to these trends very rapidly and which shows positive results as customers’ are satisfied due to online booking and payment option. This will affect negatively also, as customers rely on technology, they face internet problems due to which company website is not accessible and booking is not been done. This may harm the reputation and success of the industry (Mejia & Torres 2018, p. 696).
Sustainability and Ecology
Nowadays Australian customers are more environmentally and socially sustainable as a solar photovoltaic framework and solar energy are been able to cut costs by utilizing green energy. It is profitable for them as by updating the heating systems used in the hotel swimming pool can save money. It increases long-term value and effective and efficient utilization of water, energy, and waste. It has also negative impacts as it contributes to the generation of chemical disposal and hazardous waste, which is not good for the customers as they are not aware of conserving the natural resources and this hampers the development of industry (Fennell & Markwell 2015, p.52).
Health and organic food
A large number of Australian customers is very much conscious about their food and health, so the hospitality industry is concentrating on providing organically grown food to them. Besides organic fresh food is being enriched into delicacies and various dishes, which provide organic drinks that are very stimulating to customers. As Australians are giving emphasis on fitness and well-being, so the industry should contribute spa, yoga centers, pools, and most importantly healthy food, which is to be on top-priority as a prerequisite for growth and success. Therefore, at the same time, consuming contaminated and stale food contacts to severe diseases, for example, obesity, food poisoning, diabetes, diarrhea, etc. by which they lose certain customers as they got irritated and that gives a negative impact on the reputation and growth of the hospitality industry (Lai, Khoo-Lattimore & Wang 2018, p. 583).
Security of the customers
The Hospitality industry of Australia is giving more attention to the security of the customers, as customers are offended and it is day-by-day increasing at a fast pace. It involves kidnapping, robbery, assaults, which is breaching the privacy and as a result, it damaged the reputation. For the sake of customers, hidden security cameras and full-body scanners are initiated to gain the trust and esteem. After so much security in many international airports and hotels, many hackers break the privacy and take all the customers data and information, which poses a negative impact on the hospitality industry (Gursoy, Cai & Anaya 2017, p. 2351).
Future trends affecting the hospitality industry
In the very near future of the hospitality industry in Australia, green marketing will play a key role in transforming the technology used in the industry. The hospitality industry helps the customers to generate and pay a higher price for innovative green products & services. It is better for a customer as it is consuming more energy, resources, water, which tends to adopt green marketing. It can provide benefit to ecological and environmental protection. On the other hand, the fume, wastewater, and materials discharged during the operation would cause negative impacts (Martínez 2015, p. 900).
The hospitality industry is currently popular due to democratization in Australia, which has changed dramatically in the recent decade. It has significantly contributed to the availability of the quality services provided to every customer. It has constantly changed through social networking sites by consumers facing issues related to service, availability, faster, and efficient. It also affects negatively as it may focus more on quantity and somehow concentrate less on quality in which priority is more given to rich and famous people and this involved biases, which tarnish their reputation and lessens the growth (Fleischmann, Daniel & Welters 2017, p. 134).
It is to be necessary to build a sustainable workforce, teach the employees about meeting the necessity of customers, and fulfill their desired needs. The development of the hospitality industry is based on the human factor, which is of vibrant importance. They only generate competitive advantage and makes or disrupt a customer experience. They need to be provided best training so that they can deal with the Australian customers but somewhat it is lacking and it is the main factor affecting and proven to be a disadvantage of the hospitality industry (McGinley, Hanks & Line 2017, p. 119).
Emerging Inbound destination
They are emerging over the last decades and have brought enormous transformation and benefits to the hospitality industry in Australia. They have now made available their website, which is easily accessible to every customer around the world. Customers can now book online directly with the respective person and they can plan their weekend conveniently and expediently. They will provide the best quality service to ensure that speed should be faster and satisfaction is to be there. It also affects negatively as low internet speed, non-availability of proper technology has indicated such aspects (Li et al. 2015, p. 315).
Concentration on Technology
Diversified hotels with innovative technology using the customer's virtual fingerprint in order to attain all the methods in check-in, check-out, and payment through Paytm mode is accessible by which digital conversion is provided to customers and this may assist the hospitality industry to develop. On the other hand, technology is improving at a quite wide variety as this may discourage the employees’ morale due to scared of losing employment because they know that technology will substitute them and quality of service is reduced (Sigler, Searle & Martinus 2018, p. 370).
Transport development has been developing and a main important factor and milestone in the hospitality industry. It has raised the profit to remove barriers to aviation and airline industry, which help the customers to travel the whole world. As it has negative impacts as it has limited potential and less profitable for hospitality in Australia (Lenzen et al. 2017, p. 290).
These are the current and future trends, which are initiated to bring some changes in the hospitality industry and have some positive and negative impacts on the development and growth of the industry. They need to focus upon providing the supreme and best-quality service to each and every customer so that they do not get unsatisfied as in this field customer satisfaction is very important. They should carry some safety and security challenges. The employees should have the zeal to do the work, enthusiasm, eagerness, which can train them to work effectively (Ivanov & Ivanova 2016, p. 76).
The tremendous growth in the hospitality industry has created the success at a greater level to satisfy every customer need. They should provide a safe workplace for every employee and customer, which is very necessary. A lack of well-developed training and capabilities can leave former employees to expose to hazards that an experienced employee can avoid the situation. They need to be taken care of healthy food to be served to the customer, as this is the biggest risk for the hospitality industry. This can cause severe diseases from contaminated food, which can bring down the reputation and success. Next, the human factor is also very important to attract and retain them; proper benefits are to be given which manages their efficiency and improve their offering to meet demand and customers interest.
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