Business Strategic Planning Oz Assignment

Business Strategic Planning Oz Assignment

Business Strategic Planning Oz Assignment


The purpose of an organization is to maximize its total profits keeping into consideration the limits and power of its Omni-channel presence. Solutions have evolved over time and there are numerous models that experts have adopted for a more simplified approach to payments and evaluation of overall organization profit trends. The purpose of this assignment is to understand the impacts of adopting the triple bottom line theory into practical usage. For simplicity, Cotton On has been targeted and the results of adoption of the theory has been collected and organized to see if it follows the above-mentioned policies (Devika  et al 2014).

Company Background/Info

What started as mere women clothing company in 1991 in Geelong, Australia gradually came into being as Cotton On under the supervision of Nigel Austin. By 2006, it had stretched out with Cotton On Body and Cotton On Kids in 2007. These workplaces are used for even division of work as opposed to being facilitated. After the fold of the Rana Plaza working in Bangladesh in April 2013, Cotton On, close by other noteworthy Australian retailers, transformed into the convergence of a fight by Oxfam Australia to get the association to sign the Bangladesh Fire and Safety Accord. In 2013, Cotton On increased Australian fast shape stamp Supré and plans to broaden the brand all around.  It reached out to Typo (stationery and endowments), and moreover Rubi Shoes in February 2008. Natalie McLean is the new manager retail officer of Cotton On Group. The blueprint assemble in the association's Australian office controls the methods for age from stock needing to setting up particulars, and creation is outsourced to around 150 assembling plants in Europe and Asia. Cotton On acquired Australian TV character Lara Bingle to be the delegate of their dispatch, which offered pleasing cotton essential shirts offered in an arrangement of neck territories including V-neck, scoop and gathering. Currently it has got over 10 brands to its name and it operates in more than 20 countries all across the globe.

Main Idea Statement (MIS)

The present buyers go ahead with a modernized life—trying to keep up with the hosts of innovations that range from exquisitely designed smart phones to designer apparels, etc. However, mere innovation is not what they always wish for. Customers now envision that a Business Strategy Planning will be catering to their needs with precision as soon as possible. In addition, with intense competition revving up, companies are facing difficulty in bringing about differentiation in their product ranges (Elkington, 2002). Customers who buy transversely finished channels are 30% more essential than the people who do not. Online marketing survey reports claim that most of all in-store bargains occur online, 56%, were affected by innovative associations either prior or in the midst of the purchase. We've seen again and again that decisions like "buy on the web, get in store" or "demand on the web, return in store" are never again surprising favorable circumstances—they're wants that purchasers have. Our investigation has shown that retailers aren't sorting out new portion decisions as extremely as customers may need them to. If retailers don't compensate for lost time and let customers shop the way they require, they peril getting left behind.


This assignment has been prepared keeping in mind the basic utilization of the TBL technique. There are many other factors, which determine the functioning of an organization in its truest sense, and they are not talked about. Globalization has caused organizations to function on a wider scale and it is impossible to detect the precise causes for changes within the internal systems.


Limitations of this study include not taking into account the precise data adhering to production and factor utilisation figures. Plus, it does not take into account the scandals and fines that were conferred upon Cotton on for fluting organizational policies and creating nuisance for making false advertisements.


Company’s positioning

As a thumb rule, an organization is supposed to follow certain rules and guidelines, which should define its area of operations. The principle objectives of an organization include maximization of profits, sales maximization and loss minimization in case it is a startup. Usually it takes much time and effort to make the consumers understand its product functioning and concentrate ion product differentiation. Since it is a highly competitive market that is functioning, organizations need special care to differentiate its products and make an impact on its consumer base (Govindan  et al 2013). Thus cotton on should take care to make its potential customers understand the importance of its products and deliver to them the best. This would help them create a definite customer base and retain its old customers. Some of the basic functions of the organization that define its position in the concerned industry are as follows:

Movement: The basic limit of a legitimate structure is to give a sensible chain of importance of authority and describe which laborers reply to which heads. Cotton On uses various levels of organization, where an accomplice reports to a boss who by then reports to a boss. The administrators every now and again report clearly to the proprietors. The structure in like manner demonstrates who conducts execution appraisals for which specialist: boss for accomplices and administrators for managers, for example.

Gatherings: Making a legitimate structure describes bunches who work solidly together. These gatherings can be dealt with by division sort, for instance, accounting or exhibiting, or by geographic area, for instance, all arrangements and administrative staff serving the Southeast. A gathering can in like manner consolidate all staff tackling a specific assignment or thing. The structure sets the gatherings, which usually reply to a comparative boss or boss. This ensures all the staff people on the gathering are advancing toward a comparable target, have particularly portrayed work commitments and can turn out to be more familiar with each other to help change each other's' qualities and deficiencies (Hall, 2011).

Essential authority: The staff working under cotton on aim to take basic decisions to their managers, who may increase them up the venturing stool if essential. A structure portrays absolutely who is the correct boss for each illustrative, but a couple of associations allow specialists more fundamental authority limits than others. In retail associations in companies like Cotton On, delegates may settle on customer advantage decisions inside particular parameters, for instance, rebates up to $100. In an advancing division, the staff can mastermind security pieces up to the endeavor's monetary arrangement without organization support, for example. In any case, the definitive structure helps clearly describe which decisions require organization underwriting and who to go to for those decisions. Moreover, it shows who that executive reports to when decision interests are vital (Hill, and Jones, 2013).

Movement Potential: Employees consistently are impelled by the opportunity to advance inside the association for more noteworthy commitment and higher pay. A legitimate structure outfits that progress opportunity with more lifted sum positions and an unmistakable appreciation of what those positions are responsible for. A viable structure assigns work commitments to positions as opposed to people. As the all-inclusive community advance or change positions, the new individual topping the open door goes off against a vague commitment from the past delegate. This grants people who advance to acknowledge what commitments will be ordinary in their new positions and to set up the overall public who accept control over their old positions (Hill et al 2014).

Internal stimuli

In order to enjoy the competitive and comparative advantage of the commodities produced by cotton On, it needs to abide by certain policies that would help it in furthering its prospects. Studies exhibiting that associations with more women in senior fundamental initiative parts are outmaneuvering associations drove by non-expanded pioneers who are generally male and white. In spite of the way that the bits of knowledge are persuading, they disregard to illuminate why this happens (Kucukvar  et al 2014). Without knowing or understanding what causes this execution differential, associations are compelled into determination of exercises that do not guarantee prevalent execution. One of the challenges of translating these sorts of revelations is that relationship does not recommend causality. Put in plain terms, these examinations typically show that particular components tend to happen together, yet they cannot tell if there is a causal association between the components: the reality of the situation may prove that the essential factor causes the second, or a different way, the two components are both driven by a third, surreptitiously factor.

Following are the chief stimuli for an organization:

  • Associations in the best quartile for racial and ethnic not too bad assortment are 35 percent more inclined to have cash related returns over their individual national industry medians.
  • Associations in the best quartile for sexual introduction better than average assortment are 15 percent more slanted to have budgetary returns over their different national industry medians.
  • Associations in the base quartile both for sexual atrocities in the workplace and for ethnicity and race are accurately more unwilling to fulfill superior to anything expected cash related returns than the typical associations in the enlightening file (that is, base quartile associations are slacking) (Onat  et al 2014).
  • In the United States, there is an immediate association among racial and ethnic good assortment and better cash related execution: for every 10 percent extension in racial and ethnic diversities on the senior-official gathering, benefit before premium and costs (EBIT) rose 0.8 percent.
  • Racial and ethnic fair assortment strongly influences cash related execution in the United States than sexual introduction arranged assortment, possibly in light of the way that earlier undertakings to extend women's depiction in the best levels of Business Strategic Planning have recently yielded positive results.

In case an examination finds a positive connection between fiscal execution and the amount of female senior overseers, this does not by any means suggest that having more female senior authorities truly improves the execution be – much as we may be inclined to assume that. An alternative, theoretical comprehension could be that associations whose workplace techniques are neighborly to women, for instance, key planning, tend to have better execution essentially because all delegates are more satisfied. In this view, the greater number of women is as of late unintentional to the associations flourishing (Peppard, and Ward, 2016).

To what extent the strategy addresses the triple bottom line chamber and Administration are centered on the Triple Bottom Line as an issue of game plan. Cotton On will use the Triple Bottom Line to:


  1.  Conservative change measures by considering and watching out for the social, budgetary, common and sharp advancement impacts of each one of its decisions and exercises, concerning orchestrating, system, methods, organization's, operations, supports, and all other City business;
  2. Guarantee and redesign the money related, social and characteristic thriving of future periods. Cotton On is centered on building as far as possible inside the relationship to ensure that the Triple Bottom Line Policy is executed, and to propelling a Triple Bottom Line approach in the broader gathering (Rothaermel, 2015).

Relevance of triple Bottom Plan:

The Triple Bottom Line Policy applies to within and operational exercises, organizations furthermore, decisions of Cotton On administration. It applies to the decisions, which makes that impact individuals overall and open procedure, including land use orchestrating and supports and arranging/fiscal course of action. Sustainable development is defined as the progression that tends to the issues of the present, without compensating for the limit of future ages to address their own specific issues. The Triple Bottom Line is an essential initiative, orchestrating and uncovering framework that has ascended as a basic gadget for fulfilling possible change and has been recognized by Council as a key means for pushing toward their vision (Slack, 2015).

The main problem behind applying the triple bottom line policy is calculating it rather than applying it simply. While profits can be measured, the social capital and environmental health concerns cannot be measured. This calls for identifying a common unit that would monetize these social variables and take into consideration the social cost of running an industry or an organization. Take the example of Cotton On’s new factory somewhere in the suburban region, which is concerned with manufacturing apparels for women and children. There are two types of costs, which the organization should take into account: social and private cost. While private costs are the primary concern of the organization, social costs is what the society has to bear in order for Cotton on to continue with its production. Now the principal problem behind applying triple bottom policy is analyzing the problems using philosophical grounds. Consider the ill effects of the production, which hampers the endangered species residing in and around the factory area. Apart from the incompatible units of calculating TBL, it is also difficult to compare performance vectors between companies operating within the same production base. Whether each of the factors gets equal weight age also needs thorough understanding (Wheelen, and Hunger, 2017).


Summary and overall recommendation

Cotton on has emerged as one of the organizations that has gained enough respect and recognition as far as customer base is concerned. However, problems regarding calculation and understanding of the basic problems of calculation of each of the variables still are an issue. As far as environmental sustainability is concerned, it still lags behind. It has to calculate the amount of solid wastes and knowing how the wastes are to be transported into the landfill. Since it has got multiplication process spread over a wider area, TBL cannot be calculated as a single entity. Factors that the organization should take into consideration include overall personal income of the consumers, costs of unemployment or sacking employees from its employee base, area of its establishments, rate of employment sector and how the government policies are taken into consideration before understanding the percentage of production share from each of its firms.


1. Devika, K., Jafarian, A. and Nourbakhsh, V., 2014. Designing a sustainable closed-loop supply chain network based on triple bottom line approach: A comparison of metaheuristics hybridization techniques. European Journal of Operational Research235(3), pp.594-615.
Elkington, J., 2002. The triple bottom line.
Govindan, K., Khodaverdi, R. and Jafarian, A., 2013. A fuzzy multi criteria approach for measuring sustainability performance of a supplier based on triple bottom line approach. Journal of Cleaner Production47, pp.345-354.
Hall, T.J., 2011. The triple bottom line: what is it and how does it work?. Indiana business planning review86(1), p.4.
Hill, C.W. and Jones, G.R., 2013. Strategic management theory. South-Western/Cengage Learning.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.
Kucukvar, M., Egilmez, G. and Tatari, O., 2014. Sustainability assessment of US final consumption and investments: triple-bottom-line input–output analysis. Journal of cleaner production81, pp.234-243.
Onat, N.C., Kucukvar, M. and Tatari, O., 2014. Integrating triple bottom line input-output analysis into life cycle sustainability assessment framework: the case for US buildings. The International Journal of Life Cycle Assessment19(8), pp.1488-1505.