BUACC5931 Research and Statistical Methods for Business

Executive Summary

This research study was done to analyze the factors or the issues why the gym was losing the profit. The major findings of the research were- competition was high in the gym business development. Members of the gym were not fully satisfied with facilities of the gym they need improvement in that. They wanted their gym as fully equipped and the pleasant physical appearance of the gym. They wanted some innovations in the gym also.

BUACC5931 Research and Statistical Methods for Business, Research Methodology,assignment help Sydney, Assignment Help Australia, Assignment Writing Service, Gym Chain, Business research

Recommendations are as follows:

Some innovations are required in the gym.
Quality of services should be maintained by the gym.
New equipment’s should be used by the gym and the old equipment’s should be replaced.
Problems of the gym members should be solved.
To overcome from the competition the gym should launch some schemes to attract more customers.
The gym should provide costume to their members for doing exercise.
Safety measures should be used by the gym to make the gym more secured.
The physical appearance of the gym should be made more pleasant as this influence the gym members to do their exercise effectively.

Introduction

This research study is based on the case study of a gym i.e. The Gym Chain. It is a multinational leisure business whose headquarter is situated in Australia. In New Zealand, Singapore and Australia the Gym Chain is losing their profit. To run the gym is becoming costly in these countries. The purpose of conducting the research is to analyze what factors are lacking in the gym; as the profitability is decreasing and to analyze the behavior of the customers or the members of the gym as what they exactly want and how they can be satisfied. A market researcher Sue was hired for conducting research. She was having experience of many years in working in the leisure industry. She analyzed that it is important to understand the attitude of the customer as what they really want what can satisfy them exactly.

Research Objectives

The research is conducted for - The Gym Chain as the CEO of the gym recognized that due to competition gym is losing the profitability. The objectives of the research are as follows:

Survive in the competition
Increase in the gym chain profit
Minimize the cost
Analyze the behavior of consumer.

Literature review

Today exercise is important for not only for young generation but also for the old age people. It positively influences the body; as the exercise has many types of advantages. In gym through doing physical activities an individual can improve his personality and physical fitness also. When an individual possess healthy and fit body then their productivity can be raised. For some people exercise can be amusing. It increases the level of energy. By engaging in physical activities people become social, they can achieve motivation to attain the goals which occurs when they goes to gym and interact with other people over there(Araya, 2015).

Through gym`s guidance an individual clarifies the confusions and inner conflicts that why the training is not going in proper way and how the improvement can be attained. Gym ensures the person how the training should be done; the type of program can be followed etc.(Professor, 2011).

Exercise is the integral part of the daily lifestyle in order to improve the quality of the life and overall program of fitness possesses flexibility, strength, balancing, aerobics, core training. Exercise includes yoga which helps in reducing stress and keeps an individual fit. Yoga is also included in the exercises which are recommended by various health organizations(Cespedes, 2014).

To exercise regularly people use to visit the gym as the routine of daily exercise can be done by going gym. In gym each and every person according to their age, physic, and weight get a program for the fitness. Training programs are created according the ability of the individual that how much they can exercise in one day. These training programs benefit them as they can reduce their weight; their diet can be balanced, there health can be maintained and stress can be reduced. In gym, people through interaction and communication with other members can get motivated to do more exercises(Sprague, 1983).

Research Methodology

The term ‘Research’ can be defined as investigating answers for the question. Through research new ideas can be generated and it also enhances the knowledge and information of person who is conducting research. The method through which the research is conducted to find answer or solution of the problem can be elucidating as researchmethodology.

Research methodology is encompassed of various steps that include- problem identification, problem hypothesis, data collection, analyzing and evaluation of the data and conclusion.

Sampling Design: The sample design which was opted by me in this research project was random sampling. The random sampling suits or fits in this research project. It was selected because it is easy to choose respondents through this sampling and it also present unbiased or relevant data.
Universe: The universe which I selected for this research study was the members of – ‘The Gym Chain’.
Sample Size: The quantity of sample units which are selected from the population which is available for the research study is known as sample size. In every country each gym has 1200 members and the total members of each gym are 3600.through using simple random sampling 10% members from each gym i.e. 1200 members that make a total of 360 which are chosen as the participants.
Data Collection: There are two sources from where the data can be collected they are- primary source and secondary source. Data collected from primary sources is more relevant and chances of biasness is less than data collected from secondary source. Therefore I selected primary source to collect data for the research study. Various methods through which the data can be collected from primary source are- observation method, survey, interviews etc.
In this research the data is collected through survey by getting questionnaire, filled by the participants or respondent who are voluntary participating in this research study. It is a Self-administrated surveywhich is done by the respondent itself; as it was hard to approach the participants from different countries therefore the survey was done online. Participants filled the questionnaire itself and send their response online.
Questionnaire: A set of questions which are asked for the purpose of gathering information is known as questionnaire. It is a method of data collection from primary source. The questionnaire was prepared according to the sample size and the relevance of the respondents.

Analyzing the Data

Interpretation of data in tabular form:

Question No.	Mean	Median	Mode
1	2.83	3	3
2	1.21	1	1
3	1.35	1	1
4	3.17	3	3
5	1.64	1	1
6	1.42	1	1
7	1.42	1	0
8	26.4	25	27
9	14.92	14	14
10	7.33	7	7
11	2.76	3	2
12	3.18	3	2
13	6.63	7	7
14	3.31	4	1
15	3.13	3	3
16	5.24	5	6
17	4.24	4	5
18	2.46	2	1
19	2.86	3	3
20	1.74	1	1
21	3.26	3	3
22	3.12	3	3
23	3.2	3	3

ANOVA
Source of Variation	SS	df	MS	F	P-value	F crit
Rows	132.5	89	1.488764	65535	#NUM!	#NUM!
Columns	0	0	65535	65535	#NUM!	#NUM!
Error	0	0	65535

Total	132.5	89

t-Test: Two-Sample Assuming Unequal Variances

	Variable 1	Variable 2
Mean	2.833333	1.211111
Variance	1.488764	0.190886
Observations	90	90
Hypothesized Mean Difference	0
df	111
t Stat	11.87469
P(T<=t) one-tail	8.66E-22
t Critical one-tail	1.658697
P(T<=t) two-tail	1.73E-21
t Critical two-tail	1.981567

Analysis of data
Through interpretation of data it was analyzed that the reason behind going to gym was for weight loss. They use equipment’s in the gym and also use weight in the exercise. They are highly regular in visiting the gym and the probability of missing the gym is very low. The members of gym enjoy company of other members. They also exercise other activities and mostly cardiovascular is done by them and loose calories in between 31 – 40 calories. Only an average of 1.73 people among 120 people said that they feel unpleasant in the gym but they rated 3.26 rating to the physical appearance of the gym.

Conclusion

Through the research study it was concluded that members of the gym like to visit the gym frequently and probably do not like to miss the gym in case if any condition does not arises to miss the gym. They like to do exercise in the gym. But it was also concluded that members of the gym do not like the physical appearance of the gym. Their perception about the gym was average they are not much satisfied with gym. It was also concluded that the questionnaire need a review as the options were not set properly. It required a pretesting of the questionnaire. Through this the errors in the question paper could be removed and the questionnaire can be created effective to collect and then analyze the data properly and easily.