
HI6006 Competitive Strategy Editing Service
Delivery in day(s): 4
This research study was done to analyze the factors or the issues why the gym was losing the profit. The major findings of the research were- competition was high in the gym business development. Members of the gym were not fully satisfied with facilities of the gym they need improvement in that. They wanted their gym as fully equipped and the pleasant physical appearance of the gym. They wanted some innovations in the gym also.
Recommendations are as follows:
This research study is based on the case study of a gym i.e. The Gym Chain. It is a multinational leisure business whose headquarter is situated in Australia. In New Zealand, Singapore and Australia the Gym Chain is losing their profit. To run the gym is becoming costly in these countries. The purpose of conducting the research is to analyze what factors are lacking in the gym; as the profitability is decreasing and to analyze the behavior of the customers or the members of the gym as what they exactly want and how they can be satisfied. A market researcher Sue was hired for conducting research. She was having experience of many years in working in the leisure industry. She analyzed that it is important to understand the attitude of the customer as what they really want what can satisfy them exactly.
The research is conducted for - The Gym Chain as the CEO of the gym recognized that due to competition gym is losing the profitability. The objectives of the research are as follows:
Today exercise is important for not only for young generation but also for the old age people. It positively influences the body; as the exercise has many types of advantages. In gym through doing physical activities an individual can improve his personality and physical fitness also. When an individual possess healthy and fit body then their productivity can be raised. For some people exercise can be amusing. It increases the level of energy. By engaging in physical activities people become social, they can achieve motivation to attain the goals which occurs when they goes to gym and interact with other people over there(Araya, 2015).
Through gym`s guidance an individual clarifies the confusions and inner conflicts that why the training is not going in proper way and how the improvement can be attained. Gym ensures the person how the training should be done; the type of program can be followed etc.(Professor, 2011).
Exercise is the integral part of the daily lifestyle in order to improve the quality of the life and overall program of fitness possesses flexibility, strength, balancing, aerobics, core training. Exercise includes yoga which helps in reducing stress and keeps an individual fit. Yoga is also included in the exercises which are recommended by various health organizations(Cespedes, 2014).
To exercise regularly people use to visit the gym as the routine of daily exercise can be done by going gym. In gym each and every person according to their age, physic, and weight get a program for the fitness. Training programs are created according the ability of the individual that how much they can exercise in one day. These training programs benefit them as they can reduce their weight; their diet can be balanced, there health can be maintained and stress can be reduced. In gym, people through interaction and communication with other members can get motivated to do more exercises(Sprague, 1983).
The term ‘Research’ can be defined as investigating answers for the question. Through research new ideas can be generated and it also enhances the knowledge and information of person who is conducting research. The method through which the research is conducted to find answer or solution of the problem can be elucidating as researchmethodology.
Research methodology is encompassed of various steps that include- problem identification, problem hypothesis, data collection, analyzing and evaluation of the data and conclusion.
Interpretation of data in tabular form:
Question No. | Mean | Median | Mode |
1 | 2.83 | 3 | 3 |
2 | 1.21 | 1 | 1 |
3 | 1.35 | 1 | 1 |
4 | 3.17 | 3 | 3 |
5 | 1.64 | 1 | 1 |
6 | 1.42 | 1 | 1 |
7 | 1.42 | 1 | 0 |
8 | 26.4 | 25 | 27 |
9 | 14.92 | 14 | 14 |
10 | 7.33 | 7 | 7 |
11 | 2.76 | 3 | 2 |
12 | 3.18 | 3 | 2 |
13 | 6.63 | 7 | 7 |
14 | 3.31 | 4 | 1 |
15 | 3.13 | 3 | 3 |
16 | 5.24 | 5 | 6 |
17 | 4.24 | 4 | 5 |
18 | 2.46 | 2 | 1 |
19 | 2.86 | 3 | 3 |
20 | 1.74 | 1 | 1 |
21 | 3.26 | 3 | 3 |
22 | 3.12 | 3 | 3 |
23 | 3.2 | 3 | 3 |
ANOVA | ||||||
Source of Variation | SS | df | MS | F | P-value | F crit |
Rows | 132.5 | 89 | 1.488764 | 65535 | #NUM! | #NUM! |
Columns | 0 | 0 | 65535 | 65535 | #NUM! | #NUM! |
Error | 0 | 0 | 65535 | |||
Total | 132.5 | 89 |
|
|
|
|
t-Test: Two-Sample Assuming Unequal Variances | ||||
| Variable 1 | Variable 2 | ||
Mean | 2.833333 | 1.211111 | ||
Variance | 1.488764 | 0.190886 | ||
Observations | 90 | 90 | ||
Hypothesized Mean Difference | 0 | |||
df | 111 | |||
t Stat | 11.87469 | |||
P(T<=t) one-tail | 8.66E-22 | |||
t Critical one-tail | 1.658697 | |||
P(T<=t) two-tail | 1.73E-21 | |||
t Critical two-tail | 1.981567 |
|
Analysis of data
Through interpretation of data it was analyzed that the reason behind going to gym was for weight loss. They use equipment’s in the gym and also use weight in the exercise. They are highly regular in visiting the gym and the probability of missing the gym is very low. The members of gym enjoy company of other members. They also exercise other activities and mostly cardiovascular is done by them and loose calories in between 31 – 40 calories. Only an average of 1.73 people among 120 people said that they feel unpleasant in the gym but they rated 3.26 rating to the physical appearance of the gym.
Through the research study it was concluded that members of the gym like to visit the gym frequently and probably do not like to miss the gym in case if any condition does not arises to miss the gym. They like to do exercise in the gym. But it was also concluded that members of the gym do not like the physical appearance of the gym. Their perception about the gym was average they are not much satisfied with gym. It was also concluded that the questionnaire need a review as the options were not set properly. It required a pretesting of the questionnaire. Through this the errors in the question paper could be removed and the questionnaire can be created effective to collect and then analyze the data properly and easily.
Araya, J. (2015). Gym Management System.
Cespedes, A. (2014). The Importnce of Exercise & yoga.
Cialdini, R. B. (2006). Influence: The Psychology of Persuasion (Revised ed.).
Ortiz, M. P., & Garcia, A. J. (2008). Action-BasedQuality Management. Springer.
Professor, G. (2011). Gym Workouts - Maps to Success.
Wolsey, C., Minten, S., & Abrams, J. (2012). Human Resource Management in the Sport and Leisure Industry. USA and Canada: Routledge.
Sprague, K. (1983). The Gold's Gym Book of Bodybuilding. Contemporary Books.