HI6006 Competitive Strategy Editing Service
Delivery in day(s): 4
This report is prepared with the motive of increasing the key performance indicators and to identify the strategies and their impact on the implementation. The case study of MacVille espresso coffee machines which are required to be set up in the different states of Australia. The report is aimed to identify the plans and their implementation. The effect of the implementation of plan and various suggestions which are required to provide improvements are discussed. Progress report is prepared to analyse the strategies and their implementation and impact.
Objective 1- The objective is to sell the MacVille espresso coffee machines to every state of Australia in the next five years. To improve the plan and implement it to ever state is the main objective. The Northern Territory did not get an agent for these coffee machines.
Key Performance Indicators
To set up MacVille espresso coffee machines
To install 200 machines annually.
180 machines were installed annually.
To establish a MacVille Warehouse in Melbourne
To open MacVille warehouse in two years after the Sydney business.
Melbourne warehouse is still not open and running on expensive agency model.
To contract with the agents of other states and maintain outsources contracts
To maintain the agent agreements and to outsource the maintenance contracts for South Australia, Western Australia, Northern Territory, and Tasmania.
Every part except Northern territory met the deadlines of the agreements even they were very expensive.
Milestone progress- According to above recorded progress the milestone progress of the company is not up to the mark. The company has not achieve the overall objectives identified. The strategic plan has the objectives of meeting all the states requirements and providing MacVille coffee machines to all state. According to the KPI progress the strategic plans are not met with the objective plans (Tanabe and Cohen, 2011).
Overall progress- As per the strategic plan the effectiveness of the plan is high. The plan has been prepared effectively and the progress of strategic plan is comparatively low. The effectiveness of the plan is 90% but achievement and the progress of the plan is 60%. The 30% is not achieved by the company.
Improvements- The improvements which are required to implement on the strategic planning process are goal development. The improvements to maintain the goal development is to work with a small group, to work in a selected market segments (Tanabe and Cohen, 2011). The gap analysis is also the method to improve the performance by capability assessment of the company, technology development.
Objective 2- The other objective is improve the services and maintain the profits. The profits must increase up to 5% in the coming five years and it has only increased up to 2 % in the last two financial years. This increase is marked less and is aimed to improve this percentage for the benefit of company. This low increment in the percentage of profits is because of the expensive contracts. The agents and outsourcing contracts are expensive which leads to less profits (Sox, 2010). The strategies which were planned for this are-
Key Performance Indicators
To reduce the supplier price and initiate bulk buying negotiation
Achieve the result 100% in quick time as the demand is increased.
To operate all the departments at complete productivity and capacity.
Wages to turnover ratio of 12.5%
13.8% is the turnover ratio. States are still under performing.
Milestone progress- The objectives identified and the strategic plan prepared by company to achieve the target has been completely accomplished. The achievement is 100% of the objectives prepared. The milestone progress of the company is high and is achieved completely.
Overall progress- the overall progress of the company is high. Company has a 100% purchase target which is accomplished by it. The demand for the product has increased and this brings the progress of the company performance (Sox, 2010). The turnover ratio of the company is increased and showed that the states are still underperforming.
Improvements- The improvements which are required in an organization should work on resource development plan in which the organization must consider the various approaches such as segmenting the assessments, developing the research proposals. The implementation plan must be developed by an organization to get the effective results and acceptable, action which require the enforcement of legislation, general concept of action (Sox, 2010).
Objectives 3- the next strategy which the company wants to focus on is to establish and set up the market for MacVille brand recognition. The objective is to establish recognition of the brand 50% in the target market after 2 fiscal years and 87% of the market respondents communicate that the brand results are positive (Kaminuma, et. al., 2010). For achieving this some strategies are formed which are provided a complete progress report of KPI shown below-
Key Performance Indicators
To establish and set up social, internet and networking marketing
For this the company is planning to promote 1000 clicks per day on the website.
12000 clicks were achieved in half of the time is allocated because of the experienced specialised contractor
To adjoin with Java Estate in co-branding the cups and café banners.
To provide 100% of machines using our cups.
Only 50% uptake of these coffee cups. Designs and the creativeness are not up to the mark.
Milestone progress- Milestones progress of this company is that the company has met the objectives and strategic plans very effectively. The plans and the company objectives are supervised correctly and are planned properly. The company achieved better results than the strategic plan prepared (Kaminuma, et. al., 2010).
Overall progress- The overall progress of the company is based on all strategies met out with all strategic plans prepared for. The company has achieved the strategy of 1000 clicks per day very effectively by 12000 clicks in a day. Another strategy which the company could not meet was the co-branding of cups and café banners because of poor designs.
Improvements- The Company may improve in the strategies such as action evaluation in which the company can achieve this by expert judgement from industry, benefit cost analysis. The issue clarification and prioritization can be done by strategic issue management system, interviews, meetings with leaders and strategic planning task force (Kaminuma, et. al., 2010).
Objectives 4- The other objective of the company is to reduce the waste and energy by 10% in next five years. The reduction is 8% lower than the benchmark (Andréasson and Pischel, 2015). To achieve this objective various strategies will be shown below.
Key Performance Indicators
Innovation and reward programmes must be set up
25 suggestions p.a. and 6 innovations
30 suggestions and 8 new innovations
Developing an energy use awareness campaigns
10 kw reduction
12 kw per person.
Milestones progress- The milestones progress of the company is based on the objectives achieved than the strategic plans and the company has achieved the objectives completely (Andréasson and Pischel, 2015).
Overall progress- This includes the overall achievements of the company and here the company has break the records and achieved the results 100%. The company achieved maximum of the results (Andréasson and Pischel, 2015).
Improvements- The Company can improve in the strategies and plans to maximise the results and increase efficiency in the same.
Messages, E-mails, videos.
Power point Presentation
(Krishnan, et. al., 2011)
From the above report the conclusion can be made that the organization needs to improve the strategies and plans of the company. The major aspects of the company must be completely considered and strategic plans must be improved. The policies and plans must include the availability of resources and it must consider the improvements provided.
Andréasson, J. and Pischel, U., 2015, “Molecules with a sense of logic: a progress report”, Chemical Society Reviews, 44(5), pp.1053-1069.
Kaminuma, E., Kosuge, T., Kodama, Y., Aono, H., Mashima, J., Gojobori, T., Sugawara, H., Ogasawara, O., Takagi, T., Okubo, K. and Nakamura, Y., 2010, “DDBJ progress report”, Nucleic acids research, p.gkq1041.
Krishnan, S., Kumar, J. and Prasad, S., 2011, “Mobile communication plan offerings,” U.S. Patent Application, 13/019,999.
Lando, A.L., 2014, “The Critical Role of Crisis Communication Plan in Corporations' Crises Preparedness and Management”, Global Media Journal, 7(1), p.5.
Sox, H.C., 2010, “Comparative effectiveness research: a progress report”, Annals of internal medicine, 153(7), pp.469-472.
Tanabe, K.K. and Cohen, S.M., 2011, “Postsynthetic modification of metal–organic frameworks—a progress report”, Chemical Society Reviews, 40(2), pp.498-519.