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Product, price, place and promotion which are more commonly known as the 4 P’s of marketing have long been known as the key fundamentals for any firm which aims to enter into marketing of its product. However the global scenario aims and demands for a unique value and points of differentiation (PODs) in every activity which a marketing firm undertakes to attract its target market. The most important activity for any marketing firm is the promotion of this product and the key word for this activity is Integrated Marketing Campaign which is an integration of all the media used for promotion of the product at every stage of the development.
The key stages of the IMC campaign is identifying the marketing objective of the firm, followed by identifying the IMC objective and budget and deciding the communications plan and the communication mix including Advertisements, Personal selling, Direct marketing, Television and radio and print media. Thus, an integration of all these channels give an concept for a firm to make customers get aware of their products and proposition in the market.
Adequate advertising has become a global mantra as every national or international firm has in-house marketing teams or they hire professional marketing agencies to do the job and handle the promotions of their product. The growing trend of online shopping amongst the urban consumers have made online medium as one of the most unique and upcoming channels to be used in IMC campaign. But the customers are getting better informed with the day and competition for the firms is becoming fierce day by day for seeking visibility and brand recognition in the market place. Thus, IMC has gained immense importance in the global battleground of the marketing firms and present great career options as a separate stream.
We help by providing live case studies and recent developments in the world of integrated marketing catching up with the latest trends by the topmost marketing firms. Our approach towards the integrated marketing helps the viewer seek an understanding of IMC in a practical manner by clearing doubts through online query posting, chats and case studies.
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