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Marketing is an activity that every business enterprise needs to engage with. It is essential for achieving the organization’s objectives and ensuring sustainability and survival. Due to the vast field of application of marketing and the variation in its application that come into play due to the different domains of different businesses, many institutes of higher education offer course that specialize in particular types of businesses. One such course is the undergraduate honours course in fashion marketing which gives students a detailed insight into the marketing of fashion industry oriented companies. This is in addition to nurturing their creative propensity in fashion design. By providing students with a solid base of business and marketing focussed specifically for the fashion industry, the course enables them to work professionally in fashion marketing fields. Taking into consideration national and global cultural and market trends and fashion directions, the course familiarises students with the tools and methodologies using in creating attractive marketing campaigns for fashion industry companies. Analysis and use of consumer needs and aspirations in order to create successful marketing campaigns is taught to students. Real-time engagement and exposure to the market and industry ensures that their knowledge is hands on and in line with the latest trends in the market dynamic.
The undergraduate honours course in fashion marketing strategy that is taught in most institutions of higher education in education hubs around the world like UK, US, Australia etc. consists a wide range of subjects and topics. The duration is usually for 3 years but this may vary according to internships and part-time options available to students. The course curriculum may include topics like:
- The Fashion Business
- Fashion Retailing
- Design and Creativity in Marketing
- Principles and Practices of Marketing
- Fashion Marketing
- Fashion Buying
- Integrated Marketing Communications
- Global Issues in the Fashion Industry
- The Fashion Project
- Fashion, Strategy and International Retailing
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