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The term marketing covers a huge number of activities that comprise the practices of a business. Even as an academic discipline the study of marketing involves a huge spectrum which is, practically speaking, difficult to contend with. That is why many colleges, universities and educational institutions in education hubs like UK, US and Australia offer courses specializing in particular aspects of marketing. The Advertising and Marketing Communications course that is being offered by many institutions of higher education these days is focussed on the advertising side of the marketing process along with communications pertaining to the same professional ambit as well as with marketing assignment help being engaged with as core background. The program lays emphasis on skills, abilities, methodologies and techniques that would enable students to work in advertising and public relations agencies. It equips them with the knowledge, ability and skillset to function in the capacity of an advertising and marketing communication specialist. As this is an application oriented field, many institutions include work placements and internships in their curriculum.
The undergraduate honours course in advertising and marketing communication is for 3 years. If a given institution provides a sandwich option, then the course becomes 4 years long. The course curriculum for this course may include:
In the first year, students may study topics like personal and professional development; the marketing profession; marketing principles and planning; one option from: events management; applied business law; introduction to economics; context and regulatory framework of business.
In the second year, the course structure may include topics like personal and professional development ( possibly including a work placement opportunity); marketing research tools; customer insight and research; marketing communications management; one option from: global marketing; marketing management; event planning; optional sandwich year (work placement).
In the third year, student may study topics like personal and professional development - the marketing project; advertising campaign management; contemporary issues in marketing communications; direct, interactive and digital marketing; one or two options from: social marketing; public relations management; innovation and creativity in marketing; marketing; contemporary issues in events management; global operations and logistics in a marketing context.
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