Hotel Industry Auckland Assignment Help

Hotel Industry Auckland Assignment Help

 This solution of hotel industry Auckland assignment help describes the issues of hotel management and identifying various strategic problems within the hospitality organizations.

1. Introduction

This research has been initiated in order to perform a secondary analysis based upon the information in the form of interview transcripts. This data has been used by researcher for identifying various strategic problems within the hospitality organizations. Even this study is going to purpose various solutions that can be adopted by researchers against the identified problems in the hotels. The analysis of the study has been quoted appropriately with the literature in order to enhance the overall authenticity of the discussion. Further, study is also going to discuss about the overall experience of researcher with respect to the study undertaken in the form of reflection writing.

2. Problem statement

Under this study there is identification of various problems that hospitality industry is undergoing within their functional operation. The interview transcripts indicated that there is issue pertaining to accommodation within the Auckland health and safety hospitality industry. Even it has been found that there are issues such as lack of well trained staff, improper support from the local council, poor staffing activities and business is not able to identify appropriate location for their hotel. Further, it has been found that within the Auckland hospitality industry hotels are cutting down their room rates for laying down tough competition in the market. These all issues have been identified within the Auckland hospitality industry and researcher in this respect is going to propose effective solution in this particular study.

3. Literature review

3.1 Introduction

It is one of the important sections of any research as it helps in studying the past done literature by other researchers and scholars. Even this helps out investigator in building string theoretical background for the study. The data for this purpose has been collected from secondary sources such as journals, books and online websites etc. The data for the present literature has been collected on the various issues that an hospitality is undergoing.

3.2 Ineffective accommodation facilities within hospitality industry

Au and Tse, (2010) indicates that accommodation has been a major issues within a hospitality industry from past few years. It has been found that hotel management industry is not able to provide appropriate services to their customers in the form of accommodation. In order to overcome these issues it is important for the hospitality industry to lay down a research in which they can look after the total number of tourist flowing within their country. On this basis they can identify the number of rooms they will be requiring in the particular season to be kept vacant for their guests. Kandampully and Suhartanto (2011) argues that it is important for the hotels business to carry out estimation of the tourist visiting to their hotel. This needs to be done with respect to a particular season for providing them with accommodation facilities as per their needs. It could be made possible only in a situation when business has got appropriate estimation of the hotels rooms to be required in a particular season.

3.3 Lack of well trained staff in hotels

According to Petrie, (2013) the major issue that hotel industry undergoes while providing their services is relating to lack of well trained staff within the hotels. It has been observed that hotels keeping their employees to be untrained in their functioning are going to lays down affect on their overall services and it also spoils out their overall image within the market. Poulston and Jenkins, (2013) identifies that in hotel business there is a need for well trained staff. It helps hotel to provide them with appropriate services to their guest. In this respect there is a need for providing appropriate training to staff with respect to the work that need to be undertaken by them within the hospitality industry. Harkison.et.al. (2011) indicates that hotel industry must provide their employees with appropriate training on regular basis as it enhances the overall service quality of their working within the industry. For the hotel management it is important to provide their employees with monthly training for enhancing the overall quality of their working while providing services to their employees.

3.4 No support from the local council to hotels

Chon, (2013) argues for the local council it will be very crucial to provide hotels with appropriate support for undertaking their working in a most appropriate manner. In this regard for the council it is important to look after the needs of hotels in an appropriate and provide them with those facilities, so that they are able to provide tourist with appropriate services in the form of appropriate accommodation. Osborne, (2010) indicates that it is the responsibility of local council to look after the various needs of hospitality industry to flourish appropriately within a country. For this it will be important for the council to lay down improvement in various travel and tourism attraction places within the nation. It is going to allow tourist to visit the location and is going to enhance the overall services of the accommodation that can be provided within the hospitality industry of the country.

3.5 Inefficiency in staffing process within business

As per Porter, (2011) there is a need for laying down proper concern towards the staffing process within a hotel industry. It is because each and every aspect carried out within the hotel is undertaken by a specialist for providing effective services within the industry. Thus, there is a need for appropriate process that hotel industry needs to adopt for undertaking staffing activities in a most appropriate manner. Clemes.et.al (2010) states that hotel industry must have stringent staffing activities for their operational functioning. For the hotel industry it will be crucial to position employee in an appropriate places so that they are able to provide appropriate services to the guest approaching the hotels.

3.6 Problems pertaining to location of hotel

Sigala.et.al. (2012) argues that hotel business must have appropriate location so that they are able to provide effective services to their consumers in a most appropriate manner. For organization it is crucial to avoid the places that lay down chaos and it will be possible only when they are able to identify appropriate places for providing services to their guests.

3.7 Hotel organization reducing room rates

According to Schiff and Becken, (2011) for overcoming the issues of different pricing and variation in the cost of offering services and products the hotel of Auckland can use the discount and scheme strategy. According to this business strategy, management will develop plan for attracting people by giving some extra benefits and overcome the consequences of different pricing policy of other hotel. By using this business strategy, organization will offer the discount by comparing the total cost and proposed charges for product and services as per the needs of customer. indicates that this kind of approach will help to gain the competitive advantage in industry as well sustain the position in market. However, there is no higher authority that providing input for pricing and quality standard that followed by the whole industry but to overcome the impact of this problem individual hotel can quote prices according to own standard by proper marketing planning of provided feedback of existing customers. This strategy will influence the business of local hotel as well discount will support to retain the customer in the high competition market. Moreover, this strategy will help to improve the efficiency and utilization of resource up to optimum level to minimize the production and delivery cost.

4. Ethical consideration

Ethical Principles is been concerned with the ethical issues to be kept in mind while conducting a research. It is very important to ensure the validity of the information and data being utilized in the research and is been conducted by keeping the ethical policies in thoughts. With the help of proper understanding and learning the investigator had measured all the parameters of ethics in interpretation and analysis of the data and the collected information. The collection of data is been performed with the due consent of the respondents and had made sure that the content would not be used for any of the other purposes. It is confirmed that the data collected has not been copied from any resource and the information presented is purely authentic. The collected information has not been changed and the results drawn are totally impartial. Furthermore, the ethical consideration is been also kept in mind by keeping the study free from plagiarism and other aspects.

5. Limitations/Disclaimers

There are certain limitations which affects the study and impacts on the quality of the study. The major issues being faced by the researcher was time management and limited budget for carrying out the whole process. The major time had been consumed in the collection of the data and the information. There were some more limitation faced during the data collection as the budget was limited there were some useful journals which were paid and could not be accessed. However, to overcome this issue the researcher had referred to the free libraries present online.

6. Analysis/Discussions

Theme 1: Shortage of accommodation with hotels

In the interview transcripts it has been identified that Auckland hotels are undergoing the issues pertaining to shortage of accommodation within the hotel industry. For improving this aspect Au and Tse, (2010) it is important for the hotels business to carry out estimation of the tourist visiting to their hotel in a particular season for providing them with accommodation facilities as per their needs. It could be made possible only in a situation when business has got appropriate estimation of the hotels rooms to be required in a particular season.

Theme 2: Lack of trained staff within the hospitality industry

Research showed that within Auckland the hotel industry is facing issues pertaining to lack of trained staff for providing appropriate services to the guests. In this respect Petrie, (2013) it has been indicates that hotel industry must provide their employees with appropriate training on regular basis as it enhances the overall service quality of their working within the industry. For the hotel management it is important to provide their employees with monthly training for enhancing the overall quality of their working while providing services to their employees.

Theme 3: There is no support laid down by local council towards the hotels

It has been identified that in Auckland there is no support laid down by local council to the hotels industry. In this aspect it has been laid down by Harkison.et.al., (2011) that it is the responsibility of local council to look after the various needs of hospitality industry to flourish appropriately within a country. For this it will be important for the council to lay down improvement in various tourist attraction places within the nation. It is going to allow tourist to visit the location and is going to enhance the overall services of the accommodation that can be provided within the hospitality industry of the country.

Theme 4: Issues relating to staffing within hotel

Interview transcript also indicated that Auckland hotel industry is undergoing the issues pertaining to staffing. The issues were majorly pertaining to hiring and positioning of the employees. In this regard it has been indicated by Osborne, (2010) that hotel industry must have stringent staffing activities for their operational functioning. For the hotel industry it will be crucial to position employee in an appropriate places so that they are able to provide appropriate services to the guest approaching the hotels.

Theme 5: Identification of appropriate location for the hotel

In this respect it has been found in the interview transcript that hotel business of Auckland is undergoing problems pertaining to their location of functioning. Clemes.et.al., (2010) argues that hotel business must have appropriate location so that they are able to provide effective services to their consumers in a most appropriate manner.

Theme 6: Reducing room rates is another issue within hotel industry

From the interview transcript it has been identified that Auckland hospitality industry is undergoing issues pertaining to reduction of room rates within hotel industry. Schiff and Becken, (2011) for overcoming the issues of different pricing and variation in the cost of offering services and products the hotel of Auckland can use the discount and scheme strategy. According to this strategy, management will develop plan for attracting people by giving some extra benefits and overcome the consequences of different pricing policy of other hotel.

7. Conclusion & Recommendations

From the research it can be concluded that it is important for the hotels business to carry out estimation of the tourist visiting to their hotel in a particular season for providing them with accommodation facilities as per their needs. Study even showed that hotel industry must provide their employees with appropriate training on regular basis as it enhances the overall service quality of their working within the industry. Research also indicated that it is the responsibility of local council to look after the various needs of hospitality industry to flourish appropriately within a country. Even it has been found that hotel business must have appropriate location so that they are able to provide effective services to their consumers in a most appropriate manner. in order to overcome issues pertaining to hotel room rates it has been identified that different pricing and variation in the cost of offering services and products the hotel of Auckland can use the discount and scheme strategy

Recommendation for the present study

  • Appropriate accommodation must be undertaken by Auckland hotel industry
  • Proper training needs to be provided to the staff working in the hotel industry of Auckland
  • Local council must provide appropriate facilities to the hotels
  • For the hotel industry it is crucial to select appropriate location within Auckland for undertaking their operational activities
  • There is a need for undertaking significant staffing process within Auckland hotel industry
  • Discount and scheme strategy must be adopted by Auckland hotel industry to overcome issues pertaining to reduced room rates

8. Future Research / Projects

The future research methodology that can be undertaken by considering this study as a base is undertaking primary analysis that can be done by understanding the perception of consumer regarding the Auckland of hotel industry. It will be detailing the problems that consumer is undergoing pertaining to the hotel industry within Auckland.

9. Reflection of the project experience

This study has made me learn many things. The most important aspect that I have learned is regarding the critical analysis of secondary data. Even I came to know about the various research techniques that can be used for carrying out the thematic analysis for undertaking the present study. I have also undergone the thematic analysis for drawing appropriate conclusion it made me learn about the themes that can be formed for an particular research.

References

Books and Journals

  • Au, A. K. and Tse, A. C. 2010. The effect of marketing orientation on company performance in the service sector: A comparitive study of the hotel industry in Hong Kong and New Zealand. Journal of International Consumer Marketing. 8(2). Pp.77-87.
  • Chon, K. S. 2013. Tourism in Southeast Asia: A new direction. Routledge.
  • Clemes, M. D., Gan, C. and Ren, M. 2010. Synthesizing the effects of service quality, value, and customer satisfaction on behavioral intentions in the motel industry: An empirical analysis. Journal of Hospitality & Tourism Research.
  • Flick, U. 2015. Introducing research methodology: A beginner's guide to doing a research project. Sage.
  • Hall, C. M. 2013. Wine, food, and tourism marketing. Routledge.
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