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The current global market environment has influenced the markets and the economies. Last two decades have experienced major changes in the marketing trends. From economical crisis to restructuring of the markets, the world has passed through many transformations. The financial crisis of 2003 – 2009 has shown many significant changes in both destroying and structuring new markets. If we see the present global economic conditions, there are many countries with potential emerging markets. These countries in the coming future can lead the global economy. From political strengths to overseas trades, the emerging economies can play a key role in controlling the overall global market.
Developing countries are referred as emerging markets. Investors see emerging markets as a potential investment achievement. Yet there is a risk on higher returns as well. The term caught wide attention during 1990s. Emerging markets show a significant development. Emerging markets are those countries which are less developed or not considered to be developed. The emerging markets are regarded to be underdeveloped. But they prove high growth potential with high risks and significant market volatility. The countries which are known as developed countries, they have a well established market. Emerging markets are progressing to become more advanced. Rapid growth and industrialization is the backbone of any country’s development. The huge investment in the technological advancement is also a key factor in the development of any country.
The world sees the emerging markets as a potential profitable market in coming future. Emerging markets may show a lower per capita income. Emerging markets often have an average sociopolitical instability. There can be higher unemployment. The emerging markets show low levels of industrial and business growth. If we look at the map of the world, countries of Asia, Eastern Europe and Latin America are considered to be emerging markets. But still, these emerging markets have the potential to lay down the foundation of global manufacturing operations. Emerging markets show a higher level of economic performance than the least developed countries. This is a stage between the developed and underdeveloped countries. The term was coined by Antoine W. Van Agtmael (International Finance Corporation, World Bank) in 1981. The countries are considered to be emerging as their developments and reform activities are in a process to attain the economical advancement like the developed economies (UK, USA, and Japan). In near future, the emerging markets will be the central of attraction in the global markets. This is why many developed countries have shown their interest to invest in emerging markets. Emerging markets carry higher investment risks. But due to the rapid growth and development potential, these markets also ensure a high potential return on the investment. While the developed countries can have a stable annual growth in their economy, emerging markets can show significant higher and faster growth. The International Monetary Fund has stated that emerging markets are expected to grow two to three times faster than the developed economies like USA. China and India are considered to be the rapidly growing emerging markets.
For the first time in 1988, MSCIreleased its index of emerging markets. At that time there were only 10 countries indexed as emerging markets. The financial crisis was very risky. But it resulted into a new economic era. It led to development of many emerging economies. The countries with stable economic conditions and the countries with less stable economic framework, both suffered a huge loss due to the crisis. But this is a fact that economic crisis has given space for new economies to dominate the global economy. Before it, these countries were dependent on their traditional economies. The revenue used to be generated from agriculture or by export of raw materials. The crisis led to economic diversification. Now the emerging markets are proving to be the growth driver of the global economies.
Emerging markets have a lower than average per capita income. With lower than average per capita income, the emerging countries have a rapid growth. In 2011, the developed countries such as US, Germany, UK and Japan showed an economic growth between 1 to 2%. If we see the growth of emerging economies, it was between 3 – 4% shown by Turkey, Russia, Mexico, S. Africa etc. Brazil showed a rapid growth of 4.5%. India and China remained at the top with 8% growth.
IMF list of Emerging Markets:
International Monetary Fund listed following countries as of July 16, 2012:
- Argentina Colombia 9. Indonesia 13. Pakistan 17. Romania 21. Ukraine
- Brazil Estonia 10. Latvia 14. Peru 18. Russia 22. Venezuela
- Chile Hungary 11. Malaysia 15. Philippines 19. South Africa
- China India 12. Mexico 16. Poland 20. Turkey
Emerging Marketing Index has listed following counties as of 2008.
- Argentina Ecuador 13. Lebanon 19. Philippines 25. Thailand
- Brazil Egypt 14. Malaysia 20. Poland 26. Tunisia
- Bulgaria Hungary 15. Mexico 21. Romania 27. Turkey
- Chile India 16. Morocco 22. Russia 28. Ukraine
- China Indonesia 17. Pakistan 23. Senegal 29. Uruguay
- Dominican Republic Kenya 18. Peru 24. South Africa 30. Venezuela