Part 1- Introduction The report contains the...
How Effective Communication useful for Business Growth
This "How Effective Communication useful for Business Growth" is based on business communication and growth. Advertisement and promotional activities is useful for business growth and it is depends on effective business communication.
Communication processes are necessary for every organisation in doing business. Communications are done through the different promotional activities. Through the proper communications the business tends to impact over the daily lives of different people. Different media channels are adapted for the promotions and advertisements. In order to advertise with purpose of proper communication different technologies and media channels are chosen by the business over promotions. Promoting the business or products through newspaper, T.V., billboards and different other mediums, is referred as advertisements. The business communication processes with the purpose of promotions are helpful for a business to maintain the ethical steps within the operations as well as maintaining the customer relationships. The promotions and the advertisements are helping the organisations to provide details of the products’ information about the business to the public.
To have success in the business advertisements and the promotions are important part within the business activities. In light of the advertisements and promotions the process of communication is referred as the message which will be delivered to the targeted market. Through the most effective communication activities more audience can be convinced to purchase the products or have interests in the business. Investments within the advertisements and promotions lead the organisation towards benefits. Survival within the competitive market can be gained by organisation through the proper communication process.
There are different processes of communications:
- Mass Communications: By targeting a wide number of customers an organisation can develop the advertisements and promotional activities and chose efficient media channels to deliver the message.
- Sender and Encoding: In this process the sender of the advertisements is the agency who develops the advertisements by adding the message and sends it to the public so that they can be interested on the products by getting the message. An organisation can approach to different advertising agencies that have the skills to develop such advertisements. The agencies use different signs and pictures along with proper contents which are used as encoding the message within the ads. The customers tend to understand the encoded message through these signs and pictures.
- Message Channels: Creative and effective advertisement for the organisation the message channels are used as the mediums for the communication. Such mediums are T.V, newspaper, social media, digital mediums along with internet and websites etc. The advertisements of organisation should be developed and proper media planning should be done by analysing the advertisements activities of the competitors like ZARA.
- Interpersonal Communication: Face to face communication is considered in this communication process.
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