
MN506 System Management Assignment Help
Delivery in day(s): 4
Select a client and a topic for your Campaign via website, major newspapers and magazines etc.Your client can be chosen from retail, transportation, banking or telecommunication industry.For this assignment you need to create a campaign to attract media coverage for your client’s products and services. The campaign should be presented as a written report, in a format suitable to provide directly to the client. The campaign report must include the following specific task requirements:
Background of campaign
The focus of this assignment is on media coverage aspects of a campaign, because this is particularly challenging in today’s media environment. The focus of your efforts in this assignment should be on appropriate strategies and ideas to attract media coverage.
Students will be assessed on the following:-
Criterion Description
2.2.1 Executive Summary: Concisely sums up report contents
2.2.2 Contents - Table of Contents
2.2.3 Introduction: Provides good introductory background of client and need for campaign
2.2.4 Research and Development: Extensive & credible research conducted and reported
2.2.5 Situational Analysis: Comprehensive analysis of SWOT (PESTLE: optional)
2.2.6 Goals and Objectives: Realistic goals and SMART objectives
2.2.7 Key Target Publics: Appropriate choice and full description of each audience group
2.2.8 Campaign Strategy:
2.2.9 Campaign Tactics:
2.2.10 Timeline: Professional depiction of implementation schedule using GANNT or PERT
2.2.12 Evaluation: Excellent description of how SMART objectives are to be measured