MKT10724 Services Marketing Assignment Help

MKT10724 Services Marketing Assignment Help

MKT10724 Services Marketing Assignment Help

Service marketing Introduces students about the practices of service-logic in marketing, the customer’s role within the service system and effective management of customer relationships.

Assignment 1

The weighting of this assignment is 20% and the word limit is 1000 words. This assignment is a case study in which you provide a case study. Case study Starbucks: brewing more than just coffee. You have to answer the questions relating to the case.

Note: we provide case study reference purpose only. In your assignments, you will find an actual case study.

Those questions and allocated marks are followed:

Q1. Is Starbucks a product or a service? Justify your answer. 10 marks.

Q2. Discuss how companies can apply the principles of services marketing (such as levels of product and service value) to achieve greater success today, giving relevant examples from the Starbucks case. Use the lecture material as well as the reading notes given with this case to prepare your answer. 10 marks.

Assignment 2

ancillary servicesThe weighting of this assignment is 40% and the word limit is 2000 words (+/ -20%). This is a case study assignment. You are to read the case study Ryanair – the law fares Airline: it provides several ancillary services linked with airline service, comprising in-flight beverage, merchandise sales and food and internet connected services. Ryanair also allocates accommodation, car rentals and travel business insurance through its website.

Note: we provide case study reference purpose only. In your assignments, you will find an actual case study.

Those questions and allocated marks are as follows:

Q1. Why has Ryanair been successful thus far? 10 marks.

Q2. Is Ryanair's strategy sustainable? 10 marks.

Q3. Would you recommend any changes to Ryanair's approach in changing environmental circumstances? 10 marks.

Q4. Did the Aer Lingus bid make strategic sense? Explain. 10 marks.

Challenges students may face

Students face off various problems in completing this assessment such as understanding the complex problems of making references, lack of writing skills, making report etc. Students can take help and guidance from our experts and get better grades in their assessments.