Delivery in day(s): 4
BSBMKG605 Evaluate International Marketing Opportunities Assignment
Assessment – Assessor Instructions
This assessment may be undertaken in one of the following formats
- Set a date for this written assessment.
- Advise students of the topic and how the assessment will be marked.
- Set up room with a gap between each student (staggered formation recommended)
- Set ground rules including no phones, talking, books, etc.
- Pass a copy of the assessment to each student (Ensure the answers have been deleted from the students copy)
- Allow time for reading and questions before commencing assessment.
- Once assessment has commenced, no communication between students is allowed.
- If students repeatedly talk, or are caught cheating, they are to be removed from the classroom, and reported to student administration. Mark the assessment tasks as “incomplete”
- Remember – assessments are a participatory process, so you can help re-word questions, but be careful NOT TO LEAD. We are assessing the students, not you!
- Once completed, mark the assessment accordingly. Refer to the sample answers as direction on expected student responses
- In the event that a question is not answered correctly, discuss the response with the candidate to determine if the student did not know the answer, or did not understand the question.
- In order to achieve competency, all questions that are mapped in the associated mapping document MUST be answered correctly.
- Define international marketing
- What are the main differences between domestic marketing and international marketing?
- What is the importance of self-reference criterion in international marketing?
- What are the three international marketing principal?
- What are the three factors necessary to achieve global awareness?
- Discuss the five stages of international marketing involvement.
- Explain the following legislation/codes of practice/national standards:
- Anti-discrimination legislation
- Consumer laws
- Ethical principles
- Extra-territoriality provisions of the Trade Practices Act
- Foreign investment limits
- Labour laws
- Legal aspects of bilateral and multi-lateral trade agreements
- Privacy laws
- Taxation laws
- World Trade Organization (WTO) dispute resolution system