Part 1- Introduction The report contains the...
BPD2100 International Business Challenge Editing Services
Business Concept Proposal 25%?(Team Assessment)?2A: Written Team Business Concept Proposal 15%?(Maximum of 12 pages not counting References and Appendices)Due– Week 8?(Email all 5 components of this assignment by the starting time of your scheduled class in week 8) 2B: Oral Team Presentation 10%?DUE – in WEEK 8 seminar
Assessment 2: Overview
As a team (between 4-6 team members) you will develop and write a business concept proposal (2A) and give a powerpoint/media presentation of your proposal (2B) for a new international business initiative for an organisation selected by your lecturer, or your team.
Imagine your selected organisation is seeking proposals for business initiatives/projects or community based activities or partnerships, which will enhance its immediate or longer term business performance and profitability, and enhance its corporate image as a socially responsible citizen.
The selected organisation must be large enough to have a comprehensive public website and information base (including public access to annual and other reports), as well as being large enough to support a diverse range of activities.
The focus of your proposal and presentation is on justifying the merit and viability of your business proposal and making a sales pitch to internal funding authorities. You should assume your organisation has allocated a total ‘pool’ of $5m in seed funding for these projects and expects to fund several projects out of the $5m. You are in competition with the other teams for a share of this funding and the senior management will decide how many projects can be funded depending on the merit of the proposals and the funding required. It is expected most projects would require seed funding in the range of $250,000 to $1m. The seed-funding is only available for up to three (3) years and projects requiring more than $1m need to be approved by your lecturer.
The business concept proposal (2A), and subsequent presentation (2B) represent the first stage of the process and then successful proposals will receive in-principle approval to move to the next stage and develop a full project implementation plan (Assessment 3B).
You will discuss the nature of the business concept in seminar activities but it is important that your proposal has the following characteristics:
- It must be a concept for which your team can reasonably research and develop a business plan, and ultimately (see Assessment 3B) a detailed project management plan to implement it. Thus your business concept needs to very clearly defined and quite specific. It needs to be large enough to require significant resources (people and physical resources) and yet not so large or technical to be beyond the capacity of your team to develop a detailed management plan to implement it.For example any proposals that involve design and manufacturing of new products should be considered carefully as to whether there is enough knowledge and expertise in the team to be able to research what is needed to work out the detailed planning and costing information needed to implement the design and manufacturing of a new product.
It must be an international business initiative which must have an Asian focus. It must cross international borders between Australia and Asia or between two Asian countries or between Asia and the rest of the world. This could include:
- Business expansion from one country to another
- Exporting or importing a new product or service from one country to another
- Modification to an existing service/product offered in more than one country
- Taking an existing service or product to a new market overseas
- Multi-stage development of a new product or service across more than one country
- Organising a business or CSR related event in more than one country
- International partnership or joint venture opportunity
3.It must be a project which is in-line with the mission and objectives of your organisation and will improve the short or long term bottom line of the business. It must also have an element of Corporate Social Responsibility (CSR). Thus it must be expected to make a positive contribution to the organisation’s profit and its image as a responsible corporate citizen by having at least an element of the project that is in some way good for the community, employees and/or the environment.
4. Your TEAM is assumed to be part of your nominated organisation. All of your project team are assumed to be existing graduate “employees” of that organisation, and the cost of employing each member of your your team on at least a part time basis is one of the costs to be included in the budget for your project. Your business proposal needs to demonstrate that the proposal is in-line with mission and objectives of your organisation and will be potentially good for the business.
What your team needs to do to begin researching your proposal.....
- Research the background of your selected organisation and the nature of its business and its mission ?and objectives and its current operations and its business and CSR activities.
- Review the organisation’s website and, where available, the annual report and press reports to understand the nature and diversity of its business activities and to see how it already discharges its corporate social responsibilities.
- Researching for the selected countries that include cultural norms, custom and perceptions, laws, international business reputation, potential risks, government initiatives, political environment, marketing environment and free trade agreements.
- Source and evaluate ideas for your initiative by reading literature on corporate social responsibility and by researching to find examples of similar activities already being undertaken by your organisation, its competitors, or even by other organisations in different industries.
- Conduct research using academic texts, databases, and relevant government, community, or business based websites into entrepreneurship, business development or corporate social responsibility. This may provide further ideas and information.
- Research more widely to try to identify possible products, services or community projects which may be appropriate. For example you could do one or more of the following:
- Look for innovative ventures, services, products or events responding to changing demographics or other local or international trends;
- Analyse current or future changes in customer desires and preferences, concerns about climate change, energy costs and availability, ethical, social or cultural issues or even the global financial issues;
- Interview organisation managers, industry experts,community leaders, suppliers, etc.
Assessment 2A: Written Team Business Concept Proposal
Format of submission.....
In professional life you often will be required to follow a prescribed format, whether prescribed by your own organisation or by a potential client requesting a tender document or a funding organisation. Tenders, consultancy briefs, finance applications and internal project funding applications will often have very specific formats depending on the organisation, so learning to deal with specific format requirements is an important part of the learning objectives of this task.
In this case you must follow the template requirements below and your team’s adherence to these requirements will be part of the assessment criteria. Each team member is responsible for meeting these requirements: it needs to be a team effort and should not be allocated to one team member.
- Use margins of 2cm and ensure pages are numbered.
- 12 point Arial Narrow font for the body of the text
- Single spacing with blank line before and after headings and between paragraphs
- Adopt and use a consistent style for headings and subheadings in terms of how you use larger font size, ?bolding, italics or underlining, and consistent spacing before and after headings. Set up your heading styles so you can create a Table of Contents with automatic page numbering. (Search Word help menus if you don’t already know how to do this). ?
- As part of the final proofread make sure all page breaks are in appropriate places in the body of the report, and that each appendix commences on a new page.
- Your assignment submission must be of a size suitable that is emailed to your lecturer. Assignment submission including all associated attachments in a single word document must not exceed 5mb. ?Format and content requirements:
1. Unit Cover Sheet, specific for this assessment (available in ‘VU Collaborate’)
2. Cover Page with Project name, team name, team motto and individual team names.
3. Table of contents (with automatic page numbering)
4. Executive Summary
This is the last part to be written as it has to be a one-page summary of the key elements of your proposal, designed to catch the attention of the reader and to give them critical information about the project and its merits. It must contain no new information that is not in the body of the plan.
Your aim should be to summarise in one page what the project is, why it will good for the business, why it will enhance the organisation’s CSR profile, what it will cost and why the organisation should provide the necessary seed funding to get it started. The executive summary needs to convince the reader that the project is credible and worthwhile for the organisation and make the reader want to look at the rest of the document to see the detail.
A really good executive summary is critical for a winning proposal, as it gives the reader important early impression of the rest of the document, and thus will it carry high weighting in marks. The best executive summaries will carefully summarise the key selling points of their proposal and the financial projections and be credible enough to make the ‘business decision maker’ feel confident with the content of the body of the report, before they even read it. That is why it has to be the very last thing you write when everything else is complete. It should be the most professional and the most convincing summary you can possibly make.
5. Introduction and background to the proposal
- Overview of your business concept: i.e. explain the nature of the business opportunity and exactly what your project is seeking to do. There can be no ambiguity or “maybe’s” about what you intend to do so the nature and scope of the project must be decided and agreed before you write this section.
- Provide very brief overview of the organisation’s existing business activities and the business environment in which it operates and an overview of its existing CSR activities. Explain where the project fits in the context of its existing business and CSR activities.
6.Aim of the project: Clearly state the overall aim of your project and how it fits with the organisation’s mission statement. Your aims should incorporate both business and CSR elements.
7. Key objectives of the project
5. List at least four key objectives of your project and how they will be measured or evaluated. Your objectives should include at least one operational objective, one marketing objective, one financial objective and one CSR objective.
6. Each objective should satisfy the SMART criteria discussed in class. ?
7. The objectives must each be specific enough to be measurable but together they must define the ?measurable criteria for the success of the entire project, so you may need more than 4.
8. Feasibility analysis
7. Provide a market analysis for the selected country in your proposal. This should include the nature of the industry, competition, and other relevant information about the nature of the market such as demographic influences and past and future trends related to your industry and your business proposal. Include supporting market research information about potential customers, suppliers, competitors and future trends to justify your proposal.
8. Provide an appraisal of the external environment (SWOT analysis) to identify any risks or threats that might confront the organisation if it adopts your proposal. Briefly explain any opportunities that might arise from the new business initiative being proposed AND an internal appraisal of the capacity of the organisation and your project team to successfully deliver the objectives of your business initiative - i.e. do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.Identify key issues emanating from SWOT.
9. Justify the feasibility of your business initiative from a practical point of view. Identify what are the logistical, operational and legal issues that may impact on the success of your project. Include information as to what licenses or permits (if any) are required to operate your business initiative.
10. Provide summary financial projections of income and expenditure and expected return on initial investment. The financial projections should indicate how much seed funding is required from the organisation to start the project and estimates of future costs and income for the duration of the project. Amounts for all estimates need to be justified either as notes to the projections or in a separate and appropriately labelled Appendix. Justification must include clear explanation of calculations and estimates and evidence of research to show where amounts were derived.
11. Finally provide a clear justification of the viability of your project in terms of its costs and benefits to the organisation and its return on investment.
- Harvard referencing style must be used throughout the proposal to correctly acknowledge all sources in the body of your report with a matching entry in the reference list. Show all quotes and in-text citations correctly, especially if you are quoting from websites, which students often neglect.There are many good
- The Reference list must be properly formatted in accordance with Harvard style guide and be in alphabetical order. It must include details of each reference used in the annotated bibliographies.
- Demonstrate use of each reference in the Reference list (including those selected for the annotated bibliographies) by providing appropriate citations (Harvard Style) throughout the body of the proposal. Do NOT use footnotes. Lack of referencing,or lack of care/attention to detail in the formatting of references and in-text citations will be heavily penalised in the marking of the business concept proposals.
• Appendix 1: The Project Team
Provide background of each of the project team by creating a brief narrative statement (one paragraph = 100 words) for each member. The narrative statements are to be consistent in style, and are to be written in the third person, highlighting qualifications and experience of relevance to the proposal. The narrative statements are about the experience and capabilities of each person. (They are NOT a description of who did what on the assignment!) (Such capability statements are often a critical element for assessors of project proposals, tenders and consultancy proposals, and sometimes the first thing decision makers will look at to judge if the team looks capable of delivering the project.)
• Appendix 2- Annotated bibliography
Four (4) Annotated Bibliographies based on academic (not web sites) references are to be researched and created. These bibliographies must be based on references that were actually used in developing the Business Concept Proposal and were cited in the body of the proposal and were included in the reference list. The annotated bibliographies are to be included as an appendix. Format should be as per instructions in ‘VU Collaborate’,
References selected must provide evidence of substantial wider reading in recognised academic research publications and journal articles. The use of website material, Wikipedia, or popular press (eg. newspaper), is NOT acceptable. References already provided in the BFP1100, BPD1100 or BPD2100 Resource Manuals or textbooks prescribed in other subjects should also not be used.
Other appendices – as required
Use additional appendices only if appropriate to support information in the body of the proposal. For example supporting calculations and justifications for your financial estimates, additional country analysis, supporting information for the background to the project or your organisation or its industry referred to in your introduction or your market analysis. Appendices can be carefully used to ensure you meet the page limits in your proposal.